Nickelodeon (Asian TV channel)
| Network | MTV Networks Asia Pacific |
|---|---|
| Headquarters |  Singapore |
| Programming | |
| Language(s) | English Malay Indonesian Thai (live-action programming subtitled only) Mandarin |
| Ownership | |
| Owner | ViacomCBS Networks EMEAA |
Nickelodeon is a Southeast Asian pay television channel operated by ViacomCBS, broadcasting from Singapore to the audiences in Southeast Asia, Hong Kong and Taiwan. Launched on 5 November 1998, the channel broadcasts Nickelodeon's original series, being a version of the namesake television channel in the United States, but it also airs the shows from third-party companies. The programs are in English.
The channel was also used to be available in South Korea, New Zealand and the Philippines, but it was later replaced by the specific versions for the respective areas.
History
The channel was launched in the Philippines on 5 November 1998 as a 24-hour English-language channel. Then, the network expanded into Indonesia, Malaysia, and Sri Lanka via pan-regional feed broadcast from Singapore since 1999. In October 1998, Nickelodeon decided to reach the popular channel to the Philippines, Japan and Russia as an attempt to bring the popular channel to Asia. One of their shorts were Right Here, Right Now (based on the 1993 Nick USA shorts) and their ID's were by FRONT. In 2003, it became a part of Nicksplat (Nickelodeon's headquarters in Asia).
On October 11, 2006, Viacom's subsidiary MTV Networks Asia Pacific set up a new unit to manage Nickelodeon (Southeast Asia) TV based in Singapore.[1] Nickelodeon was launched in Singapore and expanded its services in Southeast Asia, South Asia, and Polynesia. Nickelodeon Philippines, Nickelodeon Pakistan, and Nickelodeon India started working independently. They started their new website in 2003.
On 15 March 2010 it got a new logo and new programs from the United States. On 11 April 2011, a new schedule was launched to put live-action programs in the primetime slot and doubled the Nick Jr. block. On 1 July 2011 the Nick Jr. block was removed. In February 2013, The Nicktoons block launched.
In August 2014, a new feed with a new schedule was launched to replace this feed in the rest of Southeast Asia (excluding Indonesia, Malaysia, and the Philippines), Hong Kong, and Taiwan while this feed continues its broadcast and schedule in Indonesia and Malaysia.
In 2012, Nickelodeon used new graphics used in the US and UK, but only applied to selected programs' promos and station IDs. The former Nick-Asia graphics is still used.
On July 17, 2017, the channel was rebranded into the US version. It was made by Superestudio, an Argentinian branding agency.
Kids Choice Awards
Indonesia
The Indonesia Kids Choice Awards is the first Kids Choice Awards set in Asia next to the Philippines. The first show was held since 2008 in Jakarta and was first hosted by Tora Sudiro, Tasya Kamila and Ringgo Agus Rahman and some various Indonesian Artist's over the years. The logo of the show is exactly the same as the US version however, it is designed for the Indonesian version of the show and still read Nickelodeon Indonesia Kids Choice Awards.
Philippines
The Philippines Kids Choice Awards is the second setting of the Kids Choice Awards in Asia preceded by Indonesia. The show was first held since 2008 at the Aliw Theater in Pasay and was first hosted by Michael V. and some various Filipino artists. According to Amit Jain, executive Vice-President and managing director of MTV Networks India, China and Southeast Asia, "This is a milestone for Nickelodeon's business in Southeast Asia as it will deliver on Nick's commitment of providing global kids-centric shows and properties which are adapted to reflect local tastes and aspirations."[2] The Philippines KCA has been inactive all over the years.
Programming
Sister channels
Nick Jr. is the preschool channel which replaced the Nick Jr. block on Nickelodeon's main Southeast Asia feed since 1 July 2011. It was launched on 18 May 2011 on StarHub TV Channel 304 in Singapore and on TelkomVision Channel 305 in Indonesia. The channel had expand its broadcast to other parts of Southeast Asia in later 2011.
Availability history
- In South Korea, the DTH satellite television provider SkyLife carried the Southeast Asian version from 2003 to 2006. A negotiation between SkyLife and On Media to extend carriage deal was failed, so SkyLife chose Nickelodeon Southeast Asia to replace Tooniverse (then owned by On Media) on the platform. Test transmission began in January that year, before the formal launch in March.[3] In 2005, as SkyLife and Sony Pictures Television International reached a deal to launch a South Korean version of Animax, it was announced that Nickelodeon Southeast Asia would be removed from the platform in 2006.[4] SkyLife did not carry the new South Korean version of Nickelodeon launched by On Music Network (now SBS Viacom) until 2014.
- In New Zealand, the Southeast Asian version made available to the viewers on Sky Digital and UHF in January 2000. It was replaced by a New Zealand-specific version on 1 August 2006, and then by a timeshift feed of Nickelodeon Australia on 1 December 2010.
- In the Philippines, the channel was available until 1 April 2011, when a new Philippine-specific version was launched.
- In Singapore, Nickelodeon began transmissions on 9 March 2001 on StarHub TV, and on Singtel TV since 15 March 2013.
See also
References
- ^ "MTV Networks Asia Pacific Announces A New Structure To Advance Its Localization Strategy" [dead link], Viacom, 11 October 2006
- ^ Kids' Choice Awards Set for Indonesia, Philippines[permanent dead link]
- ^ https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=105&oid=029&aid=0000012440
- ^ https://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=105&oid=029&aid=0000123288