Discovery Channel (Flemish TV channel)
| Country | Belgium |
|---|---|
| Network | Discovery Networks Benelux |
| Programming | |
| Language(s) | Dutch |
| Ownership | |
| Owner | Discovery Networks Northern Europe (Discovery Communications) |
Discovery Channel is a television channel which broadcasts to the Flemish market.
The channel launched on the analogue network of the major Flemish cable company Telenet on October 1, 2009.[1] Prior to that the Dutch version of Discovery had been available digitally in the area.[2] The launch increases Discovery's reach in the Flemish region to 2.4 million households.[3]
The launch of Discovery Channel on Telenet coincides with a major shift in Telenet analogue offer, which also sees the launch of EXQI Plus and vtmKzoom.[4][5]
Advertising sales for the channel will be handled by the established Belgian channel Vitaya.[6] At launch, hope was expressed that the channel would eventually carry original Flemish content.[7]
Before the launch of Discovery Channel Vlaanderen, Discovery Channel Nederland was available for digital subscribers.
References
- ^ "Discovery Networks lanceert Vlaamse Discovery Channel" (PDF) (Press release). Discovery Networks Benelux. August 12, 2009.
- ^ "Discovery Channel Vlaanderen vanaf oktober nieuwe afsplitsing van Discovery Channel Nederland". DutchMedia. August 13, 2009.
- ^ "Flemish launch for Discovery Channel". C21Media. August 13, 2009.
- ^ "METTEZ LES NOUVELLES CHAÎNES SUR VOTRE TÉLÉVISEUR" (PDF). Telenet.
- ^ "Discovery adds analogue footprint in Belgium". Broadband TV News. October 2, 2009.
- ^ "Vitaya to sell Flemish Discovery airtime". broadbandtvnews. September 22, 2009.
- ^ "EXQI Plus, vtmKzoom en Discovery Channel op de kabel". HLN. September 28, 2009.
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