Disney Mickey's Magix
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Disney Mickey's Magix was a breakfast cereal made by Kellogg's and Disney in the United States, described by the company as a "naturally sweetened toasted oat cereal with marshmallows." Its box noted a unique feature of the cereal: "Wow! The milk turns blue!". In 2003, along with revised marshmallows, the changing color of milk became purple.
The cereal was sold in various sizes, including 11.8 ounces, 32.5 ounces, and 1.02 ounces, individually and specially marked.
Milled corn, rice, brown sugar, salt, malt flavoring, baking soda, ascorbic acid (vitamin C), iron, niacinamide, turmeric color, zinc oxide, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamin hydrochloride (vitamin B1), vitamin A palmitate, folic acid, vitamin B12, and vitamin D.