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==Criticism==
==Criticism==
===Spam===
Hi5 has used controversial email address import methods to gain more users - which may be considered a form of spam. When registering the site will send an invitation e-mail to all Gmail or other email contacts if opt out boxes are not checked. It has been criticized by privacy and spam watch groups for this practice. <ref>{{cite web|url=http://www.gadgetell.com/tech/comment/shields-up-a-look-at-the-privacy-controls-at-the-major-social-networking-si/ |title=Shields Up!: A look at the privacy controls at the major social networking sites |publisher=Gadgetell.com |date= |accessdate=August 8, 2010}}</ref>

==See also==
==See also==
*[[List of social networking websites]]
*[[List of social networking websites]]

Revision as of 01:37, 17 November 2010

Hi5
Screenshot of Hi5's home page
Type of site
Social Networking
Available inMultilingual
OwnerSona Networks
Created byRamu Yalamanchi
URLhi5.com
Commercialyes
RegistrationRequired

Hi5 is a social networking website. The company was founded in 2003 by Ramu Yalamanchi.[2] Bill Gossman was appointed CEO in April 2009,[3] and Alex St. John joined as President and CTO in November 2009.[4] In early 2010, hi5 acquired social gaming company, Big Six.[5] The company raised $20 million in series A venture capital from Mohr Davidow Ventures, as well as $15 million in venture debt, in 2007,[6] and announced it had raised $3 million convertible note from existing investor Mohr Davidow, bringing the funding up to $38 million.[7] Quantcast reports Hi5 has 2.7 million monthly US visitors and 46.1 million global visitors.[8]

Features

Previous Hi5 logo used until 2010.

In Hi5, users create an online profile in order to show information such as interests, age and hometown and upload user pictures where users can post comments. Hi5 also allows the user to create personal photo albums, play online games, and set up a music player in the profile. Users can also send friend requests via e-mail to other users. When a person receives a friend request, he may accept or decline it, or block the user altogether. If the user accepts another user as a friend, the two will be connected directly or in the 1st degree. The user will then appear on the person's friend list and vice-versa.

Some users opt to make their profiles available for everyone on Hi5 to view. Other users exercise the option to make their profile viewable only to those people who are in their network. The network of friends consists of a user's direct friends (1st degree), the friends of those direct friends (2nd degree) and the friends of the friends of direct friends (3rd degree).[9]

In early 2010, Hi5 began to evolve from a social network into a site focused on social gaming and opened to new game developers.[10]

Market share

Map of countries with most users of hi5

According to comScore, in 2008 Hi5 was the third most popular social networking site in terms of monthly unique visitors.[11]

Although created and headquartered in the United States, it is more popular in other countries, particularly in Latin America, being ranked 37th in the world only among people who have the Alexa toolbar installed on their browser [12] but only 84th in the US.[13]

Criticism

See also

References

  1. ^ "hi5.com - Traffic Details from Alexa". Alexa Internet, Inc. Retrieved October 17, 2009.
  2. ^ "Social Network Hi5 gets $20 million". Gigaom.com. July 22, 2007. Retrieved August 8, 2010.
  3. ^ April 24, 2009 (April 24, 2009). "Bill Gossman is social network Hi5's new chief executive | VentureBeat". Digital.venturebeat.com. Retrieved August 8, 2010. {{cite web}}: Text "Eric Eldon" ignored (help)CS1 maint: numeric names: authors list (link)
  4. ^ November 30, 2009 (November 30, 2009). "hi5 recruits a beastly gaming veteran as its president". VentureBeat. Retrieved August 8, 2010. {{cite web}}: Text "Dean Takahashi" ignored (help)CS1 maint: numeric names: authors list (link)
  5. ^ Rao, Leena (February 24, 2010). "hi5 Acquires Social Gaming Company Big Six". Techcrunch.com. Retrieved August 8, 2010.
  6. ^ "hi5 | CrunchBase Profile". Crunchbase.com. Retrieved August 8, 2010.
  7. ^ Rao, Leena (April 1, 2010). "Social Network hi5 Raises $3 Million In Debt From Mohr Davidow". Techcrunch.com. Retrieved August 8, 2010.
  8. ^ http://www.quantcast.com/hi5.com?country=US#traffic
  9. ^ Allwood, Brandon (May 3, 2005). "Entertain yourself online". Jamaica Observer.
  10. ^ By Douglas MacMillan (March 12, 2010). "Social Network Hi5 Gets Its Game On". BusinessWeek. Retrieved August 8, 2010.
  11. ^ "Social Networking Explodes Worldwide as Sites Increase their Focus on Cultural Relevance".
  12. ^ "Alexa Top 500 Global Sites". Alexa.com. Retrieved August 8, 2010.
  13. ^ "Alexa Top 500 Global Sites". Alexa.com. Retrieved August 8, 2010.

External links

  • hi5 - Official Website