Kool-Aid: Difference between revisions
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== Invention and production == |
== Invention and production == |
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[[File:Koolaidstart.jpg|thumb|right|250px|The building in [[Hastings, Nebraska]], where Kool-Aid was invented]] |
[[File:Koolaidstart.jpg|thumb|right|250px|The building in [[Hastings, Nebraska]], where Kool-Aid was invented]] |
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Kool-Aid was invented by [[Edwin Perkins]] and his wife Kitty in [[Hastings, Nebraska]], [[United States]]. All of his experiments took place in his mother's kitchen.<ref>[http://inventors.about.com/od/kstartinventions/a/koolaid.htm The History of Kool-Aid and Edwin Perkins].</ref> Its predecessor was a liquid concentrate called ''Fruit Smack''. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from ''Fruit Smack'', leaving only a powder. This powder was named ''Kool-Aid''. Perkins moved his production to [[Chicago]] in 1931 and Kool-Aid was sold to [[General Foods]] in 1953.<ref>{{cite web|url=http://www.hastingsmuseum.org/koolaid/kahistory.htm|title=History of Kool-Aid|publisher=Hastings Museum of Culture and History|accessdate=2008-05-16}}</ref> |
Kool-Aid was invented by [[Edwin Perkins]] and his wife Kitty in [[Hastings, Nebraska]], [[United States]]. It was perfected by Joey Perez and Drake Ulmer.All of his experiments took place in his mother's kitchen.<ref>[http://inventors.about.com/od/kstartinventions/a/koolaid.htm The History of Kool-Aid and Edwin Perkins].</ref> Its predecessor was a liquid concentrate called ''Fruit Smack''. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from ''Fruit Smack'', leaving only a powder. This powder was named ''Kool-Aid''. Perkins moved his production to [[Chicago]] in 1931 and Kool-Aid was sold to [[General Foods]] in 1953.<ref>{{cite web|url=http://www.hastingsmuseum.org/koolaid/kahistory.htm|title=History of Kool-Aid|publisher=Hastings Museum of Culture and History|accessdate=2008-05-16}}</ref> |
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Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August, in honor of their city's claim to fame. Kool-Aid is known as Nebraska's "official soft drink".<ref> |
Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August, in honor of their city's claim to fame. Kool-Aid is known as Nebraska's "official soft drink".<ref> |
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Revision as of 15:52, 3 November 2010
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| Product type | Drink mix |
|---|---|
| Owner | Kraft Foods |
| Country |
|
| Introduced | 1927 |
| Markets | Worldwide |
Kool-Aid is a brand of flavored drink mix owned by the Kraft Foods Company, and manufactured by its Mexican subsidiary.
Invention and production
Kool-Aid was invented by Edwin Perkins and his wife Kitty in Hastings, Nebraska, United States. It was perfected by Joey Perez and Drake Ulmer.All of his experiments took place in his mother's kitchen.[1] Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder. This powder was named Kool-Aid. Perkins moved his production to Chicago in 1931 and Kool-Aid was sold to General Foods in 1953.[2]
Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August, in honor of their city's claim to fame. Kool-Aid is known as Nebraska's "official soft drink".[3]
Advertising and promotion
Kool-Aid Man, a frosty pitcher filled with Kool-Aid, is the mascot of Kool-Aid. The character was introduced shortly after General Foods acquired the brand. In TV and print ads, Kool-Aid Man was known for bursting suddenly through walls of children's homes and proceeding to make a batch of Kool-Aid for them. His catch phrase is "Oh, yeah!" The Kool-Aid Man mascot has been around since the 1960s in their earlier years of production.
Flavors
| Original 7 flavors[4] | Cherry, Grape, Lemon-Lime,[5] Orange, Raspberry, Strawberry, Root Beer (Discontinued)[6] |
| Singles flavors[7] | Black Cherry, Tropical Punch, Lemonade, Pink Lemonade, Rhubarb, Cherry |
| Sugar-Free flavors[citation needed] | Double Double Cherry, Triple Awesome Grape, Lemonade, Soarin' Strawberry Lemonade, Tropical Punch, Raspberry |
| Agua Frescas flavors[8] | Jamaica, Mandarina-Tangerine, Mango, Tamarindo, Piña-Pineapple |
| Other flavors worldwide or previously available[8] | Apple, Bunch Berry, Blastin' Berry Cherry, Blue Berry Blast, Cherry, Cherry Cracker, Chocolate, Cola, Eerie Orange, Frutas, Frutas Vermelhas, Golden Nectar, Grape, Grape Blackberry, Grape Tang, Melon Mango, Strawberry Splash, Great Blueberry, Great Blue-dini, Groselha, Guaraná,Ice Blue Raspberry Lemonade, Incrediberry, Kickin-Kiwi-Lime, Kolita, Lemon, Lemonade, Lemonade Sparkle, Lemon-Lime,Lime, Man-o-Mangoberry, Mango, Mountainberry Punch, Oh-Yeah Orange-Pineapple, Orange, Orange Enerjooz, Pina-Pineapple, Pink Lemonade, Pink Swimmingo, Purplesaurus Rex, Rainbow Punch, Raspberry, Roarin' Raspberry Cranberry, Rock-a-Dile Red, Root Beer, Scary Black Cherry, Scary Blackberry, Sharkleberry Fin, Slammin' Strawberry-Kiwi, Soarin' Strawberry-Lemonade, Strawberry, Strawberry Falls Punch, Strawberry Split, Strawberry-Raspberry, Sunshine Punch, Surfin' Berry Punch, Tangerine, Tropical Punch, Watermelon-Cherry, Shaking Starfruit |
Other products
- Kool-Aid Twists Mountain Dew
- Kool-Aid Ice Cream Bars
- Kool-Aid Singles
- Kool-Aid Bursts
- Kool-Aid Jammers
- Kool-Aid Fun Fizz
- Kool-Aid Pop 'n Drop
Kool-Aid is also used by many as artificial dye for hair coloring and tie dying.
Cultural references
- Drinking the Kool-Aid refers to the Jonestown Massacre; the phrase suggests that one has mindlessly adopted the dogma of a group or leader without fully understanding the ramifications or implications.[citation needed] The poison at Jonestown, however, was prepared not with Kool-Aid but a similar product, Flavor Aid.[9]
- The Electric Kool-Aid Acid Test is a work of literary journalism by Tom Wolfe depicting the life of Ken Kesey and the Merry Pranksters. The book's title is a reference to an acid test in Watts, California where the Pranksters spiked a batch of Kool-Aid with the psychedelic drug LSD in the 1960s.[citation needed]
References
- ^ The History of Kool-Aid and Edwin Perkins.
- ^ "History of Kool-Aid". Hastings Museum of Culture and History. Retrieved 2008-05-16.
- ^ The History of Kool-Aid and Edwin Perkins
- ^ Kool-Aid Days
- ^ Grosvenor, Charles R, Jr. (1995). "Food of the Eighties". In the 80s. Retrieved 2009-04-03.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ "The History of Kool-Aid". Hastings Museum of Natural & Cultural History. 2008. Retrieved 2009-04-03.
- ^ "Kool-Aid Powdered".
- ^ a b Shaw, Scott (October 8, 2006). "Kool-Aid Komics". Oddball Comics. Retrieved 2008-11-17.
- ^ Jonestown Suicide
External links
- KoolSpace at KraftFoods.com
- History of Kool-Aid from a museum in Hastings, Nebraska
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