The relations are strong in business links as Malaysia were one of the influential member in the Association of Southeast Asian Nations (ASEAN) and best known to New Zealanders. In 2012, Malaysia was New Zealand eight largest trading partner with Malaysia's exports comprising petroleum, computer and television equipments and palm oil worth around NZ$1.84 million while New Zealand exports to Malaysia are much higher standing at NZ$888 million consisting of dairy products, meat and scrap metal. A free trade agreement between the two countries was signed into force on 26 October 2009 in Kuala Lumpur. A numbers of New Zealand companies have their significant present in Malaysia mainly on food sectors, telecommunications and ICTs as well the New Zealand urging more Malaysian investors to invest in New Zealand. Both countries leader were also engage in frequent visits to boost their relations.