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'''Mobli''' is a [[social media|social]] [[mobile device|mobile]] [[Photo sharing|photo]] and video-sharing website. |
'''Mobli''' is a [[social media|social]] [[mobile device|mobile]] [[Photo sharing|photo]] and video-sharing website. |
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The [[ |
The [[israeli]]-based company competes with similarly-purposed rivals [[Socialcam]], [[Viddy]] and [[Instagram]].<ref name="DT first"/><ref name="NYP first"/> |
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== Design == |
== Design == |
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Revision as of 20:09, 19 November 2012
 | |
 Mobli homescreen | |
| URL | www |
|---|---|
| Users | 3 million |
| Launched | 2010 |
Mobli is a social mobile photo and video-sharing website.
The israeli-based company competes with similarly-purposed rivals Socialcam, Viddy and Instagram.[2][3]
Design
CEO and founder Moshe Hogeg said Mobli’s goal is to “make it possible to see what is happening in the world through other people’s eyes.”[4]
Mobli's mobile app allows mobile sharing of photos and video recorded on mobile devices to its website where other users can view the content. Users can browse the websites content feeds in real time by location, subject, or uploader.[4]
Hogeg compared the service to Instagram saying, “If the substance of Instagram is effects of pictures and shares, we want to offer the option of seeing what is happening at the Eiffel Tower or at Barcelona’s Camp Nou Stadium.”[4]
Mobli's main revenue stream is on-site advertising.[4]
History
Mobli was founded in 2010 by Moshiko Hogeg, Yossi Shemesh and Emmanuel Merali.[5]
Mobli found early success in celebrity investors including American actor Leonardo DiCaprio who invested $4 million in 2011.[4][6] DiCaprio's social involvement on the site attracted other celebrities.[6]
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In May 2012, CEO Hogeg said the company was prioritizing increasing Mobli's installed base on mobile devices from three million to 10 million before focusing on turning a profit.[3] Moshiko planned to experiment with money-making strategies such as selling virtual goods, promoting sponsored posts and displaying targeted advertising.[3] Mobli partnered with Tropfest to host the festival's first Micro Film Festival contest, run by Mobli investor, actor Tobey Maguire, on Mobli’s TropfestMicro channel, a channel Mobli calls “a film festival in your pocket.” The contest, announced by Maguire in June at Tropfest Las Vegas, uses the designated Mobli channel as the hub for submitting and viewing short-form videos until deadline in January 2013.[7] The best video, selected by panel, receives $10,000 in winnings and will debut at Tropfest Australia 2013.[2]
’’The Canyons’’ used Mobli in July 2012 to cast the role of Caitlin, a role that went to Lauren Schacher who was one of 125 who submitted auditions using the platform.[8]
In July 2012, Mobli announced tennis player Serena Williams had invested an undisclosed amount in Mobli.[5]
In September 2012, Mobli was worth an estimated $100-300 million and Mobli said shared content had tripled over the previous two months. A series B venture round of funding to develop its platform and user base brought in $22 million including $20 million from Kazakhstani businessman Kenges Rakishev. Rakishev's funding earned him a spot on Mobli's board.[4] [9]
Reception
Francis Bea of Digital Trends said Mobli, which he called “[potentially] the YouTube of short-form video,” could succeed in debuting the next generation of Internet personalities with YouTube “beginning to sway under the weight of its own hosted talent.”[2]
Mobli investor Kenges Rakishev said "Mobli has tremendous potential because it enables people to do something very powerful—to see the world through other people's eyes—in a simple, easy to use, and highly engaging format."[10]
References
- ^ "Mobli web traffic statistics". Alexa. August 8, 2012. Retrieved August 8, 2012.
- ^ a b c Francis Bea (12 June 2012). "Should YouTube be worried? Mobli 'Tropfest Micro' offers amateur filmmakers a spotlight". Digital Trends. Retrieved 6 August 2012.
- ^ a b c Garett Sloane (28 May 2012). "Techies amp up their revenue machines". New York Post. Retrieved 6 August 2012.
- ^ a b c d e f Menachem Greenfield (23 September 2012). "Israeli's Mobli Gets $20 Million from single Kazakh Investor". Jewocity.com. Retrieved 26 September 2012.
- ^ a b Roy Goldenberg (26 July 2012). "Serena Williams invests in picture sharing co Mobli". Digital Trends. Retrieved 12 August 2012.
- ^ a b Phyllis Furman (24 September 2012). "N.Y.-based mobile photo-sharing site Mobli bags $22 million investment". New York Daily News. Retrieved 27 September 2012.
- ^ Degen Pener (4 June 2012). "Tropfest Short Film Festival Crowns All-Star Winner in Las Vegas (Video)". Hollywood Reporter. Retrieved 21 August 2012.
- ^ Brian Anthony Hernandez (18 July 2012). "Lindsay Lohan Movie Turns to Visual Startup Mobli to Cast Actress". Mashable. Retrieved 12 August 2012.
- ^ Ryan Kim (19 September 2012). "Picture app Mobli raises $22M to build visual platform". GigaOm. Retrieved 27 September 2012.
- ^ Nicholas Aaron Khoo (27 December 2012). "Kazakhstan investor puts US$20 million in New York-based startup". CNET. Retrieved 3 October 2012.