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Frosty Paws, formerly Pet79, and Fido Freeze is a brand of ice cream, specifically formulated and sold for dogs. It is produced by Nestlé, under their Nestlé Dreyer's Ice Cream Company ice cream unit; branded under the Purina brand name.
Beginning − 1985
Frosty Paws were originally exclusively available in the original (Vanilla)-flavor ice cream cups. The ice cream cups were originally invented in the 1970s by Dr William Tyznik, a professor emeritus of animal science at The Ohio State University. Diane McIntyre, Nestlé spokeswoman stated, "He was a regular visitor to his local ice cream parlour, where he often saw two elderly ladies feeding ice cream to their dogs. When he advised them that this was not the most suitable food for their pets, the ladies challenged him to create a dog-friendly alternative."
Tyznik sampled several various recipes with his own dogs. Finally, in 1979, with the help of two friends, Tyznik's decided to launch of the Vanilla flavor of Frosty Paws ice cream cups, under the first, and original brand name Pet79. The product was the first frozen treat for dogs ever introduced onto The United States market. Tyznik later went on to create and produce TizWhiz horse feed, and Cycle (dog food). By 1981, the brand's name was changed to Fido Freeze.
1985−present, Acquisition By Drumstick, and Nestlé
In 1985, Frosty Paws was acquired by the Drumstick Ice Cream Company for an undisclosed amount. Frosty Paws was owned by Drumstick for a total of six years. In 1991, Drumstick, along with the Frosty Paws brand was in turn acquired by Nestlé in 1991.
Nestlé went on to introduce a Peanut Butter flavor of Frosty Paws ice cream cups in 2005, based on research carried out by its Purina PetCare Company division into dogs' preferred tastes. On August 19, 2011, Nestlé unveiled Frosty Paws Bites, a line of bite-sized, which specially formulated for dogs, who are lactose intolerant and cannot properly digest dairy products such as normal ice cream. Frosty Paws Bites contain vitamins and minerals, and are milk-free. They are available in Vanilla or Peanut Butter flavors (as are the ice cream cup variety of Frosty Paws), and coated with vanilla yogurt (a major difference from the ice cream cup range, as they are not coated in vanilla yogurt), they are the second, and latest line of products from the Frosty Paws brand.
Frosty Paws produces and manufactures two product ranges.
The first product range is Frosty Paws Ice Cream Cups, this was the first product line that the company created. It was first marketed as Pet79 Ice Cream Cups, then as Fido Freeze Ice Cream Cups. Originally, Frosty Paws did contain lactose, powdered milk, refined soy flour, corn oil, and fortified vitamins and minerals; it had a vitamin content higher than meat. Its original flavor was vanilla. Tyznik stated that:
I didn't want something like candy for kids, but more like fruit for kids. For dogs. ... No, they don't need it more than we need ice cream, cookies, or anything else, but we have them because we like them. But, we like dogs too. And, if you're going to treat a dog, why not give them something nutritionally adequate?
However, Frosty Paws does not currently contain lactose, as dogs are lactose intolerant animals, and cannot properly digest lactose. Thus, Frosty Paws products are also called frozen treats, instead of ice cream. Frosty Paws cups are available in original (vanilla), and peanut butter flavors. The cups are sold in cartons of four-cups. They are also available at warehouse clubs in large, club-packs. Frosty Paws peanut butter flavor was introduced in 2005.
The second product range is Frosty Paws Bites. Introduced in 2011, Frosty Paws Bites are available in peanut butter, and original (vanilla) flavors. Frosty Paws Bites are also coated in vanilla yogurt. Similar to Frosty Paws Cups, Frosty Paws Bites are completely lactose free and are milk-free. Frosty Paws Bites are in very similar packages to Dibs Ice Cream, and each bite is about 2 inches (5.1 cm) square in size. They are sold in packs of 50-individual bites. They are also available in club packs at warehouse clubs.
Currently, Frosty Paws products are only produced in North America, readily available throughout the United States and Canada. Some specialty pet stores in the United Kingdom, mainland Europe, Australia, and Asia also carry the line.
- "Nestlé's new ice cream snacks for dogs set tails wagging". Nestlé Global. Retrieved April 19, 2013.
- "Dogs lapping up Fido Freeze". The Lakeland Ledger. February 10, 1981. Retrieved April 19, 2013.