Solo (Australian soft drink)
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| Type | Soft drink |
|---|---|
| Manufacturer | Schweppes Australia |
| Country of origin | Australia |
| Introduced | 1973 |
| Colour | Yellow |
| Flavour | Lemon |
| Variants | Solo Original Solo Sub Solo Strong Solo Lemon & Lime Solo Low Carb Solo Guarana Solo Brew |
| Nutritional value per 1 can (375 mL) | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 788 kJ (188 kcal) | ||||||||||
45.8 g | |||||||||||
| Sugars | 45.4 g | ||||||||||
0 g | |||||||||||
0.4 g | |||||||||||
| |||||||||||
| †Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2] | |||||||||||
Solo is an Australian lemon-flavoured soft drink manufactured by Schweppes Australia. Launched in 1968, first in bottle then in a 375ml can by Tarax drinks, it is a ready to drink version of traditional 'pub squash'.[3] It is the market leader of lemon soft drinks in Australia and grew by over 30% in 2007.
Solo contains preservatives 211 and 223 added sulphites, and should be avoided by people with sulphite sensitivity.[citation needed]
There are 6 variants of Solo: Original Lemon, Lemon & Lime, Solo Sub (no added sugar), Solo Guarana, Solo Low carb and Solo Strong, which contains guarana and caffeine.[4]
Marketing
The original Solo can was designed for DDB Needham Melbourne (Creative Director - Noel Schoelbridge)formally Hughes Satchwell by Les Mason Design (Simon Josephson Designer and Bill Quan Production).
Positioned as a highly masculine drink, Solo presents an overtly male image in its aggressive television commercials.[5] The "Solo man" character and slogans "The thirst crusher" and "Light on the fizz, so you can slam it down fast" were used in advertising until the early 1990s.[6] The commercials often featured scenes of men taking part in activities such as athletics or extreme sports. Since becoming a sponsor of the Football Federation of Australia, the slogan "Game On" has been used.[7]
In 2012, the Solo man was revived by the advertising agency BMF as part of a new Solo advertising campaign.[8][9]
Overseas markets
Cadbury Schweppes sold a similar citrus drink named Rondo in the United States market during the late 1970s and 80s.[10] Like Solo, Rondo's marketing was positioned as a similarly masculine drink. Its aggressive commercials were parodied in the 2006 film Idiocracy as "Brawndo: The Thirst Mutilator".
Using the Australian Solo as an inspiration, Cadbury Schweppes has also sold an energy drink in the U.S. called Coolah Energy.[11] It used the tagline "Energy from Down Under". It listed boronia as an ingredient, a citrus plant in Australia known more worldwide for use in floral arrangements than its fruit. Coolah Energy has since been discontinued.[12]
References
- ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
- ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.
- ^ "Soft drink company's conduct fair - judge". The Sydney Morning Herald. 9 Aug 1978.
- ^ FoodBev.com | Schweppes launches Solo Strong in Australia
- ^ "Solo: "Drink For A Man Kind" TV Commercial by The Furnace | Creative Advertising & Commercials Archive. Awarded Ads database". Coloribus.com. Retrieved 2013-04-21.
- ^ https://www.youtube.com/watch?v=_mJSOaO7cAU, retrieved 2016-01-04
{{citation}}: Missing or empty|title=(help) - ^ Solo | Game On Archived 2009-10-02 at the Wayback Machine
- ^ "Our Clients - Schweppes Australia". BMF. Retrieved 2013-04-21.
- ^ "Schweppes brings back Solo Man". Mumbrella. 2012-02-01. Retrieved 2013-04-21.
- ^ Aussie Food Shop: Australian Drinks | SCHWEPPES 1.25L Solo SELECTION
- ^ Swenson Funnies Online | Coolah Energy Drink review
- ^ EnOrgy: Coolah Energy | Energy from Down Under
External links
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