Star Vijay
| Country | India |
|---|---|
| Headquarters | Chennai, Tamil Nadu, India |
| Programming | |
| Language(s) | Tamil |
| Ownership | |
| Owner | Star India (Fox Networks Group, distributor outside of India) |
Star Vijay, commonly known as Vijay TV, is an Indian Tamil language general entertainment private broadcast television network that is owned by the Star India,[1] a subsidiary of American multinational mass media corporation 21st Century Fox.[2] The channel broadcasts from Vijay House, Nungambakkam, Chennai.[3] The shows include a mix of family dramas, comedies, reality shows, shows on crime and movies.
Star Vijay launched its high-definition counterpart, Star Vijay HD, on 29 May 2016.[4] Star Vijay is one of the most watched Tamil language television channels in the world. It was available in Canada via major television service providers by Asian Television Network (ATN) and internet protocol television (IPTV) providers until October 2017 when Star India ended its content deal with ATN in favor of Hotstar. Very soon it will be coming in the UK replacing Star Utsav at 728 on SKY For HD and Channel 889 For SD.
History
The channel was first launched by N. P. V. Ramasamy Udayar on November 24, 1994, as Golden Eagle Communication. United Breweries Group acquired the operational control of the channel in 1995 and renamed as Vijay TV [5] . The UTV Group acquired the controlling interest from United Breweries Group in 1998. In 2001, Star India, subsidiary of American multinational mass media corporation 21st Century Fox took over the channel and rebranded it as Star Vijay and so it became the first Tamil channel to air English films dubbed in Tamil.[6]
Due to the success of Star Vijay, On November 24, 2016, the channel named Star Vijay Super was launched. This channel focuses on the new line-up of fiction content and will also air old programs of Star Vijay. On 25 June 2017, Star Vijay rebranded itself with a slim bright yellow-orange logo and a new graphical packaging with a new slogan, Edhilum Pudhumai Tamizhan Perumai.[7] The colours used—yellow and orange—represent turmeric and vermillion and signify the local colours of the Tamil women.
Network identity
Slogan :.
- Redefining Entertainment (2001 to 2017)
- Edhilum Pudhumai Tamizhan Perumai (Since 2017) and
Logos
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Logo from 2001-2017
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Logo from 2017
Programming
Star Vijay has programming which appeals to all audiences irrespective of their age groups or demography. The channel is well accepted as the complete family entertainer with game shows, reality show, comedy, spiritual shows, cookery, talk shows, musical shows, drama, films, and events. Its shows such as Seedhaiyin Raaman, Mahabharatham, Saravanan Meenatchi, En Kanavan En Thozhan, Idhu Kadhala, Bigg Boss, Neengalum Vellalam Oru Kodi, are seen as trend setters in Tamil television industry.The season 2 of Bigg Boss Tamil is being aired in this channel.
Availability
The channel available across India and other countries through satellite, cable, and IPTV. It also available through digital and mobile entertainment platform, Hotstar and internet protocol television service, Lebara Play
Asia
Star Vijay is available in Sri Lanka through Dialog TV (Satellite) and Peo TV (IPTV). In Malaysia, it can be viewed through Astro Malaysia. Meanwhile, Vijay TV is available in Singapore through IPTV provider Singtel TV and cable provider, StarHub TV. The channel can also be found in Macau through Macau Cabel TV. In UAE, it can be viewed through IPTV, elife TV
Africa
The channel can be viewed in South Africa, Mauritius and Reunioun.
Europe
Available through Eurobird and Freebox (France).
North America
In Canada, Star Vijay’s programming was distributed via the Asian Television Network (ATN) via a channel branded as ATN Vijay, which was available on Bell TV and Rogers Cable in select local markets in the country. On October 2, 2017 Star India canceled their deal with ATN and is focused on Hotstar, their internet distribution service. Star Vijay was also discontinued on the Canadian lineup of channels of Lebara Play and Yupp TV internet protocol television (IPTV) services.[8]
Star Vijay is available in the United States in select local markets via major television service providers, such as Comcast Xfinity, Dish Network, and more in SD quality.
References
- ^ "Star TV-Entertainment". 7 July 2015. Retrieved 7 July 2015.
- ^ "Indian Television dot com". 7 July 2015. Retrieved 7 July 2015.
- ^ "Star India-Contact us". 7 July 2015. Retrieved 7 July 2015.
- ^ "Star Vijay launches Vijay HD". The Times of India. 5 June 2016. Retrieved 26 July 2016.
- ^ http://indiatoday.intoday.in/story/new-satellite-channels-exploit-public-fixation-in-tamil-nadu/1/280838.html
- ^ http://www.indiantelevision.com/special/y2k5/vijay1.htm
- ^ http://www.exchange4media.com/industrybriefing/bigg-boss-and-brand-refresh-takes-vijay-tv-to-new-heights_69605.html
- ^ https://www.bizasialive.com/category/media/
