TV9 (Malaysian TV network)
| Country | Malaysia |
|---|---|
| Headquarters | Sri Pentas, Bandar Utama, Petaling Jaya, Selangor, Malaysia |
| Programming | |
| Language(s) | Malay English |
| Ownership | |
| Owner | Media Prima Berhad |
TV9 is a Malaysian free-to-air television network, launched in 22 April 2006 as a subsidiary of Media Prima Berhad. It formerly existed as Channel 9, which began airing on 9 September 2003 and was closed down on 1 February 2005 due to financial difficulties faced by the operator.
The channel operates from 6:00 am to 1:00 am the next day, except during the holy month of Ramadan, when it broadcasts round the clock.
TV9 airs programming that tends mostly towards the Malay demographic. In addition, it also has a joint segment with American children-oriented channel Nickelodeon on afternoons airing the latter's animated shows albeit dubbed in Malay, as Nick di 9.
History
As Channel 9
Channel 9 began its on-air broadcast on 9 September 2003 and its workforce mostly consist of the former MetroVision employees. The channel's line-up consisted of programmes in English, Chinese, Malay and Tamil. It also featured a TV Shopping programme.
Anaza Sdn Bhd, the then-operator of THR.fm, acquired Channel 9 from Medanmas Sdn. Bhd. Subsequently, Channel 9 launched its new slogan Malaysia...lah! in 2004.
Under the new management, a slot dedicated for Hindi movies, known as Hindi Power, which also included Tamil Bollywood programmes, was introduced. It airs from 16:00 to 20:00 local time daily.
Channel 9 airs its own television news called Liputan 9 (literally: 9 Coverage) was Channel 9's flagship daily evening news bulletin programmes, which airs on 20:00 local time daily.
On New Year's Day 2005, Channel 9 announced that it was halting its operations on 1 February 2005 to restructure its debts and corporate organisation. It also faced intense competitions from the other free-to-air television stations in Malaysia during that time. On the same day, Malaysia's largest media corporation, Media Prima Berhad announced its acquisition of 98% equity stake in Ch-9 Media Sdn Bhd and almost completed the company's ownership of all private free-to-air television stations in Malaysia.
Renamed as TV9
Channel 9 was renamed as TV9, with test transmission commenced on Saturday, 1 April 2006 with 4-hour broadcasts from 8:00 pm to midnight daily. Full launch of the channel began at noon of 22 April 2006 with a new slogan: Dekat di Hati (Malay for Close at heart).
On 1 January 2010, the channel launched a new tagline, Di Hatiku (At your heart in Malay).
For the first months of broadcast, TV9 did not have its in-house news bulletin, except for Edisi 7 simulcasts from NTV7. TV9 began to produce news bulletins on 1 January 2007, under the Berita TV9 (literally: TV9 News) brand. It is currently broadcasting two half-hour editions: a midday edition at 1:00 pm Saturday to Thursday, and its flagship nightly edition at 8:00 pm.
TV9 is available via terrestrial television in Peninsular Malaysia. Since December 2006, it expanded its coverage to Sabah and Sarawak via pay television provider Astro.
On 5 March 2018, TV9 revamped its programming lineup to solely focus on rural Malay communities in order to reduce viewership. Media Prima did so as part of its television revemp which saw its channels aligning with a specific core audience. Korean and English programmes aired on the channel were then transferred to the NTV7, which also revamped on the same day to serve the "Modern Malaysia" audience.
From 31 December 2018, Media Prima made a major restructuring overhaul among all of its channels, as well as few rumoured job losses and TV9 goes revamped again. Islamic programs and Indonesian drama were moved to the main TV3 so they can extend more CJ Wow Shop slot at 6.00 AM; while reruns of axed TV3 & NTV7 shows were aired on the channel as the sister channel extended the Mandarin variant of CJ WOW Shop to the NTV7 airtime.[1]
Criticism
Inclusion of home shopping blocks
Since 1 April 2016 Media Prima included home shopping block CJ WOW Shop, collaboration between them and Korean conglomerate CJ Group, to all of its channels lineup, including TV9. It currently airs on this channel weekdays from 8:30 am to 5:00 pm (with buffer periods at 1:00 pm from Monday to Thursday to accommodate Berita TV9 Tengah Hari), and weekends from 8:30am to 1:00 pm and from 1:30 pm to 6:00pm. Such long periods of teleshopping blocks has make this channel known as a part time TV shopping channel. This block, however, attracted huge criticism by viewers thru social media due to overtaking a large part of daytime schedule, previously running mostly reruns, religious programming and kids programming.[2][3][4][5] On 4 March 2018, Friday to Sunday breakfast show Nasi Lemak Kopi O (which formerly occupied the first two hour block of CJ WOW Shop) ended its 10 year run; thus gave the home shopping block a weekend extension.
See also
References
- ^ CJ WOW SHOP to Extend All-New Mandarin Segments on ntv7
- ^ . 1 April 2016 https://www.facebook.com/TV3MALAYSIA/photos/a.392087241166.178751.262044791166/10153548509336167/?type=3&theater. Retrieved 6 April 2016.
{{cite web}}: Missing or empty|title=(help) - ^ . 1 April 2016 https://www.facebook.com/TV9Malaysia/photos/a.132100906817085.22337.124467560913753/1302978949729269/?type=3&theater. Retrieved 6 April 2016.
{{cite web}}: Missing or empty|title=(help) - ^ . 1 April 2016 https://www.facebook.com/ntv7localdrama/photos/a.299680246757151.72583.293290990729410/1085761854815649/?type=3&theater. Retrieved 6 April 2016.
{{cite web}}: Missing or empty|title=(help) - ^ "CJ WOW SHOP mula 1 April". Harian Metro. 1 April 2016. Retrieved 6 April 2016.
External links
| Television Networks | |
|---|---|
| Media Prima Audio | |
| New Straits Times Press |
|
| Media Prima Digital |
|
| Production and Distribution |
|
| Out of Home Advertising |
|
| |
