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Kanal 4

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(Redirected from TV Danmark)
Kanal 4
CountryDenmark
Broadcast areaDenmark
Ownership
OwnerWarner Bros. Discovery EMEA
(Warner Bros. Discovery)
Sister channelsKanal 5
6'eren
Canal 9
History
Launched1 May 2006
ReplacedTvDanmark 2
Links
WebsiteOfficial website
Availability
Terrestrial
Boxerchannel 10

Kanal 4 (Channel 4) is a Danish subscription television channel operated by Warner Bros. Discovery EMEA, a subsidiary of Warner Bros. Discovery It was launched in 2006 as the successor of the former TvDanmark.

The station is broadcast to Denmark by satellite from London, showing mainly films, US and drama shows, therefore allowing for more lenient advertising rules as compared to broadcasting directly from Denmark.

History

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On 24 November 1984,[1] Kanal 2 launched in Copenhagen in an attempt at breaking DR's television monopoly. By 1991 the station was owned by the Scandinavian Broadcasting System.[2]

The stations that shared the same programming (Kanal 2, Vestsjællands TV, TV Næstved, TV Fynboen, TV Aarhus, TV Aalborg) were replaced by a new national service called TvDanmark in 1997 as Denmark's second nationwide commercial terrestrial channel after TV 2. It was renamed TvDanmark 2 when the sister channel TvDanmark 1 was launched. When TvDanmark 1 was renamed Kanal 5, the first channel reverted to its old name, TvDanmark.

SBS unveiled a new strategy in March 2006 with changes to be implemented on the short and long terms. Among them were the renaming of TV Danmark as Kanal 4 on 1 May 2006.[3] The rename repositioned the channel as "Denmark's first female channel". Some of Kanal 5's programmes aimed at the female audience moved to the new service.[4] The channel also inherited the former TVDanmark morning block of cartoons and the news service 5 minuten.[5]

On 1 January 2007, the terrestrial Kanal 4 signals were replaced by a new channel called SBS NET, while Kanal 4 continued broadcasting by satellite and cable. SBS knew that the terrestrial frequencies would be under threat of a new digital broadcasting law.[4] As consequence, Kanal 4 stopped airing news bulletins under the new license.[3] A year after the launch of Kanal 4, SBS conducted a survey with its target audience, with positive results, positioning Kanal 4 as a "strong female brand".[6]

Logos

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References

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  1. ^ Copenhagen Differently: The alternative guidebook. Books On Demand. 2020. ISBN 9788743017929. Retrieved 4 September 2024.
  2. ^ "MATTS CARLGREN HAR SÅLT NORDIC CHANNEL", TT, 11 september 1991
  3. ^ a b Ny kanalstrategi for SBS TV – TV Danmark ændres til Kanal 4 og Kanal 5 opruster, Dansk Radio TV Nyt, 16 March 2006
  4. ^ a b "Leksikon: Kanal 4 - Mediefonen - TV Today and Tomorrow". Archived from the original on 27 September 2015. Retrieved 2 February 2010.
  5. ^ KANAL 4 - [ Program oversigt [ Kanal 4 ] ]
  6. ^ Kanal 4 imageundersøgelse, SBS TV, 1 May 2007
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