Yoli

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Yoli is a lime soda which, until recently, was only available in the state of Guerrero, Mexico and surrounding areas. The soda became available in the Toluca and Cuernavaca markets in December 2008. The brand was previously under the care by Grupo Yoli, a Coca-Cola bottling company in Guerrero. In 2008, Yoli was acquired by FEMSA on January 2013.[1][2] The merger in turn allowed the Grupo Yoli bottling plants to bottle Coca-Cola Company brand sodas, such as Coca-Cola and Fanta.[3]. This purchase was successfully completed in May 2013, and allowed for Coca-Cola FEMSA to produce the Yoli soda, which was formerly the trademark beverage of Grupo Yoli.[4] After the purchase, FEMSA was able to expand the beverage's popularity into neighboring areas.[2]

History[edit]

Yoli was first produced in Taxco, Guerrero by the bottling company Grupo Yoli in 1918. At the time, the bottling company was known as "La Vencedora". Yoli was the first soda drink the company made, and it became locally popular in the region. Its popularity continued to expand as Grupo Yoli was granted its first Coca-Cola bottling franchise in 1938, located in Acapulco. Yoli is currently produced by 2 bottling facilities operated by Grupo Yoli.[3]

References[edit]

  1. ^ Case, Brendan (13 January 2013). "Coca-Cola Femsa Expands With $700 Million Yoli Purchase". Bloomberg. Retrieved 14 May 2017.
  2. ^ a b Guthrie, Amy (18 January 2013). "Coca-Cola Femsa paying premium to add Yoli brand". MarketWatch. MarketWatch Inc. Retrieved 19 July 2019.
  3. ^ a b FEMSA Press (17 January 2013). "Coca-Cola FEMSA and Grupo Yoli Reach an Agreement to Merge Their Bottling Operations". FEMSA. Empresa Socialmente Responsable. Retrieved 19 July 2019.
  4. ^ Coca-Cola FEMSA Press (24 May 2013). "Coca-Cola FEMSA and Grupo Yoli Successfully Merge Their Bottling Operations". Coca-Cola FEMSA. Retrieved 19 July 2019.