Guaraná Jesus is a Brazilian soft drink produced by Eduardo Lago, a Coca-Cola bottler based in São Luís. The drink is popular within the region, reportedly outselling Coca-Cola, and is made from extracts of the guarana plant, which contains caffeine (sometimes called "guaranine"), theophylline, and theobromine. Lago has noted that "Every Brazilian knows that guarana is a stimulant and that means it stimulates everything". The drink is named for Jesus Norberto Gomes, the druggist who formulated the drink in 1920. The drink has a pink color, a cinnamon aroma and a very sweet taste, and is marketed with the slogan "the pink dream". The drink is now a brand owned by the Coca-Cola Company.
Notes and references
- "Guarana's potent reputation makes consumers drink it up"; Matt Moffett and Nikhil Deogun, The Wall Street Journal, reprinted by South Coast Today, 7-11-1999
- Bellos, Alex (December 12, 2004). "Welcome to a strange new world". The Observer.
- "Destination - Cities - São Luís". Brazilian Tourism Portal. Archived from the original on 2006-10-09. Retrieved 2006-10-16.
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