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Sierra Mist

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Sierra Mist
Product typeLemon-lime soft drink
OwnerPepsiCo
CountryU.S.
IntroducedMay 7, 1999; 25 years ago (1999-05-07)
Related brandsTeem
Slice
Websitesierramist.com

Sierra Mist is a lemon-lime flavored soft drink line. Originally introduced by PepsiCo in 1999, it was eventually made available in all United States markets by 2003. The drink was rebranded as "Mist Twist" in 2016,[1] although it reverted to Sierra Mist in 2018.[2] The brand is aimed at competing with The Coca-Cola Company's Sprite brand and Keurig Dr Pepper's 7 Up.[3]

History

PepsiCo began test-marketing potential lemon-lime sodas in 1998, introducing a formulation known as Storm that never made it past the test-marketing stage. Prior lemon-lime sodas from PepsiCo included Teem, which had been introduced in 1960 but discontinued in 1984, when they introduced the Slice line of fruit-flavored sodas, which launched with a lemon-lime flavor.[4] The company introduced Sierra Mist in 1999.[5] The selection of the name "Sierra Mist" was based on favorable market research involving 2,000 people from over 1,000 possible names. "Sierra" had previously been a proposed name for what became the original (10% juice-formula, lemon-lime) Slice in 1984.[6] Diet Sierra Mist was also introduced in 2000, and sales of both diet and original Sierra Mist totaled $100 million in its first year of production.[3] Many PepsiCo bottlers continued to bottle 7 Up until existing agreements with Cadbury Schweppes expired in January 2003, at which point its distribution was expanded nationwide in the U.S.[7] In 2004 the beverage had surpassed 7 Up on the basis of annual retail sales, placing it as the 2nd most-purchased lemon-lime soft drink in the U.S. (Sprite being the 1st).[3][8]

In 2005, Diet Sierra Mist was renamed Sierra Mist Free, intended as a descriptor of the beverage being "free of" sugar, calories, carbohydrates and caffeine.[9] This name change was reverted to the original name, Diet Sierra Mist, in November 2008.[10] In late 2006, PepsiCo introduced Sierra Mist Cranberry Splash. It was available only during the Winter holiday season. Cranberry Splash returned in the fall and winter of 2007, 2008, 2009, 2010 along with Diet Sierra Mist Cranberry Splash.[11] In May 2007, Sierra Mist Lemon Squeeze was introduced. This limited edition featured a higher concentration of lemon flavor and was only available through September 2007.[12]

Sierra Mist can and bottle labels were redesigned as a part of PepsiCo's broader redesign of its core carbonated soft drink brands in 2008, with Sierra Mist Free reverting to the Diet Sierra Mist name in the process.[13] The Sierra Mist logo was later redesigned again in March 2010 with a typeface similar to that of the current Pepsi design. Sierra Mist underwent a more significant rebranding in August 2010, in response to shifting consumer preferences towards products made with "natural" ingredients – according to beverage industry and general news media reporting at the time.[10][14] On August 29, 2010, Sierra Mist was replaced with Sierra Mist Natural, although the original Sierra Mist still remained stocked in markets until late 2010.[15] Updated logos, bottle labeling and can designs were also implemented at the same time.[16] At this time, the Sierra Mist drink was reformulated, sweetened with sucrose instead of high-fructose corn syrup.

In Fall 2014, Stevia was added as an adjunctive sweetener.[17]

On December 18, 2015, Pepsi announced that the name of Sierra Mist would be changing to Mist Twist at an unknown point in spring 2016, in line with Pepsico's sponsorship agreement with the NBA, which replaced Coca-Cola's previous sponsorship and its broad campaign with the league for Sprite.[18] The name change was officially made in late March 2016.[19]

In Summer 2018, the Mist Twist brand reverted to Sierra Mist.[citation needed]

Composition

Original formula

From 2000 until 2010 Sierra Mist was sweetened with high-fructose corn syrup and/or sugar, and its other ingredients were listed as carbonated water, citric acid, natural flavors, potassium benzoate, potassium citrate, ascorbic acid and calcium disodium EDTA.[20] Diet Sierra Mist is sweetened with aspartame and acesulfame potassium.[20]

Sierra Mist Natural

In August 2010 PepsiCo replaced the original Sierra Mist formula with Sierra Mist Natural,[14] which is sweetened with sucrose (table sugar) instead of high fructose corn syrup. The new formulation contains four other ingredients: carbonated water, citric acid, natural flavor, potassium citrate, and Ethylenediaminetetraacetic acid.[21]

Addition of stevia

By 2013, Sierra Mist Natural reverted in name to simply Sierra Mist, and in 2014 the formulation was changed to use a combination of sucrose and stevia as sweeteners, in an effort to cut calories in drinks.[17] The change proved unpopular, with complaints of the stevia introducing an unpleasant aftertaste.

Mist Twist

In December 2015, PepsiCo announced that they were changing the name of Sierra Mist to "Mist Twist" in Spring 2016.[18] The change occurred in some areas in March 2016.[19] The new Mist Twist has added high-fructose corn syrup back to the formula.[22]

Re-rebranding of Sierra Mist

In July 2018, Mist Twist's name was reverted to Sierra Mist.

Promotion and sponsorship

In 2005, a series of improv-based Sierra Mist commercials titled "Mist Takes" began airing. The commercials featured comedians Nicole Sullivan, Debra Wilson, Aries Spears, Jim Gaffigan and Michael Ian Black. In 2006, Kathy Griffin, Tracy Morgan and Guillermo Diaz joined the cast. Diaz and other members of the cast of Otro Rollo starred in the Spanish-language versions of the commercials.[23] In 2007, Nicole Randall Johnson and Eliza Coupe joined the cast, replacing Debra Wilson and Kathy Griffin.[24]

In December 2007, PepsiCo trademarked the names Sierra Mist: Undercover Orange and Sierra Mist Free: Undercover Orange. The two sodas launched under a limited-time release in the summer of 2008 (with the faces of Steve Carell and Anne Hathaway on their labels), serving as a marketing tie-in with the release of the Warner Bros. film Get Smart on June 20, 2008. Sierra Mist: Undercover Orange and Sierra Mist Free: Undercover Orange were both clear sodas, like regular and Diet Sierra Mist, but had a mandarin orange flavor.[25]

Sierra Mist was an official partner and sponsor of Major League Soccer and two franchises within the league, the New England Revolution and D.C. United.[26] The league deal ended in 2015 when Coca-Cola announced a partnership with MLS and the US Soccer Federation.[27]

Product variants

Current

Current products
Name Dates of production Description
Sierra Mist (with real sugar) 2010–2016, 2018–present Lemon-lime flavored soft drink made with natural lemon and lime flavors, real sugar and other natural ingredients. Formerly known as Sierra Mist Natural. A new logo was unveiled September 2014 to consumers. As of 2016, Sierra Mist (with real sugar) remains stocked at some locations alongside Mist Twst.[28] In 2018, following the rebranding back to Sierra Mist, the flavor has begun returning to stores.
Sierra Mist Zero Sugar 2000–2016, 2018–present Lemon-lime soda containing 100-percent natural flavors and zero calories. Diet Sierra Mist contained sucralose and acesulfame potassium as its artificial sweeteners.[9][10] Formerly known as "Diet Sierra Mist"

Discontinued

Discontinued products
Name Dates of production Description
Sierra Mist (HFCS version) 1999–2010 2016–2018 Lemon-lime soda with lemon and lime flavors. Sierra Mist was replaced by "Sierra Mist Natural" in August 2010, although this variety of Sierra Mist remained stocked at many retailers until late 2010. In 2013, the name would be used again for Sierra Mist (with real sugar).[10]
Sierra Mist Free 2004–2008 Temporary name of Diet Sierra Mist.[9][10]
Sierra Mist Cranberry Splash 2006–2016 Cranberry flavored Sierra Mist made with natural flavor and real sugar. Cranberry Splash is only available during the Winter holiday season. In some places such as North Carolina, this variant is available year-round. A new logo was unveiled September 2014 for year-round distribution, and later unveiled during the 2014 holiday season everywhere else.[11]
Diet Sierra Mist Cranberry Splash 2006–2016 A zero-calorie version of Sierra Mist Cranberry Splash made with natural flavors. Diet Sierra Mist Cranberry Splash contains artificial sweeteners.[11]
Sierra Mist Free Cranberry Splash 2007 Temporary name of Diet Sierra Mist Cranberry Splash.[29][30]
Sierra Mist Lemon Squeeze 2007 Sierra Mist Lemon Squeeze was introduced in May 2007. This limited edition featured an extra bit of lemon taste and was only available through September 2007.[12]
Sierra Mist Undercover Orange 2008 Limited-edition orange flavored Sierra Mist released in conjunction with the film Get Smart. Sierra Mist Undercover Orange was only available during the summer of 2008.[31]
Diet Sierra Mist Undercover Orange 2008 A zero-calorie version of limited-edition Sierra Mist Undercover Orange.[31]
Diet Sierra Mist Ruby Splash 2009–2011 A zero-calorie Sierra Mist with ruby grapefruit flavors. Diet Sierra Mist Ruby Splash was made with all natural flavors and contained artificial sweeteners.
Sierra Mist Ruby Splash 2009–2010 Ruby grapefruit flavored Sierra Mist variety, the regular version was discontinued in 2010, but the Diet version remained until 2011.[32]
Sierra Mist Strawberry Kiwi Splash 2012 A limited-edition Strawberry-Kiwi flavored soft drink made with natural flavors, real sugar and other natural ingredients.
Mist Twist 2016–2018 Lemon-lime soda with lemon and lime flavors, with a splash of real juice.
Mist Twist Cherry 2016–2018 Cherry flavored variant of Mist Twst.
Mist Twist Cranberry 2016–2018
Diet Mist Twist 2016–2018
Diet Mist Twist Cranberry 2016–2018

References

  1. ^ Addady, Michal. "People Are Freaking Out About Sierra Mist's New Ingredient".
  2. ^ "r/ToFizzOrNotToFizz - Sierra Mist is back!". reddit. Retrieved July 12, 2018.
  3. ^ a b c Ehrbar, Al (October 31, 2005). "Breakaway Brands". CNN Money / Fortune. Retrieved January 14, 2011.
  4. ^ "Lemon-Lime Update: Sierra Mist Grabs Share as Sprite and 7 Up Slide". Beverage Digest. Archived from the original on November 17, 2010. Retrieved December 2, 2010.
  5. ^ "Excerpt of PepsiCo 2001 Annual Report". PepsiCo, Inc. Archived from the original on December 22, 2010. Retrieved January 14, 2011.
  6. ^ Enrico, Roger. The Other Guy Blinked, How Pepsi Won the Cola Wars. Bantam Books, 1986, hc, p. 154.
  7. ^ Howard, Theresa. "Off to the Un-Cola Races". Brandweek. Retrieved December 2, 2010.
  8. ^ Cirillo, Jennifer (January 10, 2011). "Lemon-Lime Bubbly Goes Au Naturel". Beverage World. Retrieved January 14, 2011.
  9. ^ a b c "Diet Sierra Mist declares freedom". Beverage World. December 15, 2004. Retrieved January 14, 2011.
  10. ^ a b c d e Tanner, Steve (August 24, 2010). "Review: Sierra Mist Natural". BevReview. Archived from the original on January 6, 2011. Retrieved January 14, 2011.
  11. ^ a b c Tanner, Steve (September 16, 2010). "Sierra Mist Cranberry Splash (with Real Sugar)". BevReview. Archived from the original on January 7, 2011. Retrieved January 14, 2011.
  12. ^ a b Tanner, Steve (May 24, 2007). "Sierra Mist Lemon Squeeze". BevReview. Archived from the original on March 11, 2011. Retrieved January 14, 2011.
  13. ^ "Pepsi to redesign core products icon". BevNet. October 13, 2008. Retrieved December 2, 2010.
  14. ^ a b Fredrix, Emily (October 7, 2010). "PepsiCo giving away Sierra Mist Natural to show changes". USA Today. Retrieved January 14, 2011.
  15. ^ Morran, Chris (September 7, 2010). "Sierra Mist Ditching HFCS For Good, 7Up Getting Reformulated". The Consumerist. Retrieved January 14, 2011.
  16. ^ "Sierra Mist redesign". Brand Packaging. Retrieved December 2, 2010.
  17. ^ a b "Sierra Mist Changes Design Again, Adds Stevia". September 25, 2014.
  18. ^ a b "Sierra Mist Is Changing Its Name and Look -- Again". December 18, 2015. Retrieved June 9, 2016.
  19. ^ a b "SPOTTED ON SHELVES: Mist Twst Lemon Lime and Mist Twst Cherry". March 29, 2016. Retrieved June 9, 2016.
  20. ^ a b "Product Fact Chart: Ingredient Lists". PepsiCo, Inc. January 4, 2011. Archived from the original on January 21, 2011. Retrieved January 14, 2011.
  21. ^ "Pepsi Product Information". PepsiCo. {{cite web}}: Missing or empty |url= (help)
  22. ^ "MIST TWST". Official Site for PepsiCo Information. PepsiCo Inc. May 10, 2017. Archived from the original on October 28, 2016. Retrieved May 28, 2017.
  23. ^ Furman, Phyllis (April 10, 2006). "Mist-Takes made again. New ads for Sierra Mist". NY Daily News. Retrieved December 2, 2010.[permanent dead link]
  24. ^ "Sierra Mist Takes Karate Combover and Hospital".
  25. ^ Brodesser-akner, Claude (May 6, 2008). "Sierra Mist Looks to 'Get Smart'". Advertising Age. Retrieved December 2, 2010.
  26. ^ "Soft Drinks Take Their Sporting Chance". Just Drinks. April 20, 2004. Retrieved December 2, 2010.
  27. ^ "Hat Trick: Coca-Cola, U.S. Soccer Federation and Major League Soccer Announce Partnership". Retrieved August 25, 2017.
  28. ^ Tanner, Steve (August 24, 2010). "Review: Sierra Mist Natural". BevReview. Archived from the original on January 6, 2011. Retrieved January 14, 2011.
  29. ^ Tanner, Steve (November 9, 2006). "Sierra Mist Cranberry Splash". BevReview. Archived from the original on October 13, 2010. Retrieved January 14, 2011.
  30. ^ Tanner, Steve (August 28, 2007). "Coming Soon: Sierra Mist Free Cranberry Splash". BevReview. Archived from the original on July 20, 2011. Retrieved January 14, 2011.
  31. ^ a b Tanner, Steve (April 18, 2008). "Review: Sierra Mist Undercover Orange". BevReview. Archived from the original on October 13, 2010. Retrieved January 14, 2011.
  32. ^ Tanner, Steve (April 30, 2009). "Sierra Mist Ruby Splash / Diet Sierra Mist Ruby Splash". BevReview. Archived from the original on August 15, 2011. Retrieved January 14, 2011.
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