Telugu cinema

The cinema of Andhra Pradesh (Telugu: తెలుగు సినీపరిశ్రమ), also referred to as Tollywood, is the Telugu language film industry in India. It holds a pioneered record of making the first ever talkie movie in the history of Indian cinema. This film, Bhakta Prahlada, was made in 1931. It is one of the top three largest cinema industries in production value and is first in terms of number of movies made in a year.

The state of Andhra Pradesh has the highest number of cinema halls in India. The industry is the first largest in the world in terms of number of movies made in a year and second largest in terms of infrastructure.The IMAX theatre in Hyderabad has a few world records to its credit. The industry has earned several Guinness records, including nods for the most films directed by male and female directors, the most films produced by a person and for having the largest film studio in the world. In addition, actor Dr.Brahmanandam recently got a Guinness Record and honorary doctorate from Acharya Nagarjuna University for acting in the highest number of films (750) in a single language, and was awarded Padma Shree for his contribution to Indian cinema.(see ref 17)

The Telugu cinema industry is based in the state of Andhra Pradesh in India. The Telugu film industry produced about 245 films in 2006. Popular movies tend to open during the three festive/holiday seasons of the region: Sankranthi, Ugadi, and Dussera. In 2004, total revenue for the Sankranthi season was around Rs. 1.5 billion (US$37 million, as of July 17, 2007). There are number of TV channels (MaaTV,ETV,GeminiTV etc.,) dedicated exclusively to feature programs related to Telugu movies. ( see ref 17)

Currently, about 150 Telugu films are released every year with approximately 3 productions every week. Just like any other cinema industry, the Telugu film industry produces all genres of cinema. In 2005, the annual turnover reached Rs 160 Crores on ticket sales. Popular movies tend to open during the three festive/holiday seasons of the region: Sankranti, Summer, and Dusshera. In 2004, the industry made around Rs. 1.5 Billion (150 Crores) during the Sankranthi season greater than that of the Bollywood industry.There are at least three TV channels that are dedicated exclusively to feature programs related to Telugu movies. (see ref 17)

Industry

The Telugu cinema industry is based in the state of Andhra Pradesh in India. Chennai is used as a hub for both Tamil, Telugu cinema until the early 1990s, due to its importance and significance as yesteryear’s capital of South India Madras State. Still many Telugu cinemas are shot in the traditional studios such as AVM. Now Hyderabad is the mordern hub of telugu film industry, while Chennai remains to be the Home of Tamil film industry. The Telugu film industry produces the most films every year in India, with about 275 films produced in 2008. Popular movies tend to open during the three festive/holiday seasons of the region: Sankranthi, Ugadi, and Dussera. In 2004, total revenue for the Sankranthi season was around Rs. 1.5 billion (US$37 million, as of 17 July 2007) greater than that of the Hindi Film industry. There are a number of television channels especially news channels, highest number of channels in India, unlike seen in other states (such as DD Saptagiri, Maa, Sakshi, Gemini, Eenadu, Zee Telugu, Teja, TV9, TV5, Mahaa, NTV, Studio N, Sitara, TV1, inews, HMTV, Zee 24 Ghantalu, Maa Music, Gemini Music, ETV2, Gemini News, local tv, dg cable, Atv, Gcv, Kushi tv, RK News etc.,) dedicated exclusively to feature programs related to Telugu movies.

Currently, about 150 Telugu films are released every year with approximately 3 productions every week. Just like any other cinema industry, the Telugu film industry produces all genres of cinema. In 2005, the annual turnover reached Rs. 2,550 million ticket sales of 160 crores. Today Telugu films are distributed to various theatres around the world in countries such as the USA, the UK, Singapore, Malaysia, South Africa, and Australia. In the USA, Telugu cinema has a huge revenue in the form of NRI's.

Box office collections

The Telugu film industry accounts for 1% of the gross domestic product of Andhra Pradesh.. There is a fair amount of dispersion amongst the Indian film industries. Many successful Telugu films have been remade by the Hindi and Tamil film industries. Tollywood also remakes few of Hindi, Tamil, Malayalam movies. Nowadays most Telugu films are subsequently dubbed into Malayalam on release. In the last two years, about 30 Telugu films were simultaneously released in Malayalam. Given below is a table of the box office collections of Telugu Film Industry with figures in millions of Indian Rupees and United States Dollars.

Year	Telugu Box Office (in million Rs.)	In USD millions
1980	819	18
1985	1,526	34
1990	3,333	74
1995	7,985	177
2000	14,011	311
2005	23,044	512

Distribution

The state of Andhra Pradesh has more than 3700 cinema theatres, of which 200 are in the city of Hyderabad alone. The Telugu film distribution is divided into 12 areas:

Area	Districts
Nizam	Hyderabad
	Rangareddy
	Medak
	Nalgonda
	Nizamabad (Induru)
	Warangal (orugallu)(Ekasila Nagaram)
	Adilabad
	Khammam
	Mahabubnagar (Palamuru)
	Karimnagar
	Raichur (Karnataka)
Rayalaseema	Kurnool
	Kadapa
	Anantapur
	Chittoor
	Tirupathi
	Bellary (Karnataka)
Guntur	Guntur
	Prakasam
Krishna
Nellore
East Godavari
West Godavari
Vizag	Visakhapatnam
	Vizianagaram
	Srikakulam
Karnataka
Orissa

Shift of industry from Madras to Hyderabad

Telugu Cinema was established and developed in Chennai and up to 1970 telugu cinema was located in Chennai. Veteran actor and the recipient of Dadasaheb Falke award, Dr. Akkineni Nageswara Rao was the first person to come to Hyderabad and build a studio named Annapurna Studios. Later on by the early 1990s the industry was completely shifted to Hyderabad.

History

Early development: 1912–1930

The Telugu film industry originated with the silent film in 1912, with the production of Bhisma Pratighna The film was directed by Raghupathi Venkaiah Naidu and his son R.S. Prakash. The two would go on to produce and direct dozens of films throughout the decade, casting theater actors in major roles. They established a long-lasting precedent of focusing exclusively on religious themes; Nandanar, Gajendra Moksham, and Matsyavatar, three of their most famous productions, centered on religious figures, parables, and morals.

Rise of the Talkie: 1931–1947

A still from film, Bhakta Prahlada (1931)

In 1931, the first Telugu film with audible dialogue, Bhakta Prahlada, was produced by H.M. Reddy. Popularly known as 'talkies', films with sound quickly grew in number and fanbase. In 1934, the industry saw its first major commercial success with Lavakusa. Directed by C. Pullaiah and starring Parupalli Subbarao and Sriranjani in lead roles, the film attracted unprecedented numbers of viewers to theaters and thrust the young film industry into mainstream culture.

Though it is celebration time for talkies, can we forget the efforts of pioneers like Dhundiraj Govind Phalke better known as Dadasaheb Phalke who made India's first silent film Raja Harischandra (1913) and R. G. Torney or our own Raghupathi Venkaiah Naidu, his son R.S. Prakash and C. Pulliah who made cinema popular during the silent era taking film rolls and projectors exhibiting films in nook and corner of the South? Raghupathi Venkaiah Naidu hailed as father of Telugu cinema or Father of Tollywood is the first exhibitor in the South. He bought crono-megaphone, the first projector equipped to reproduce `sound' by disk system and exhibited short reels way back in 1910. He travelled all over the South and in Burma and Ceylon. Venkaiah established Star of East studios known as glass studio to produce silent films.

The success of Alam Ara made Irani to diversify into regional language productions in Telugu and Tamil the same year. It was Ardeshir Irani's associate Hanumantha Muniappa Reddy who directed Bhakta Prahalada and was released six weeks ahead of the first Tamil Talkie, Kalidas that Reddy himself directed with a mixed cast of Telugu, Tamil and Hindi actors. Bhakta Prahlada had an all-Telugu starcast featuring Munipalle Subbiah as Hiranyakasipa and Surabhi Kamalabai as Leelavathy. Both the films were made in Bombay. By 1936, the mass appeal of film allowed directors to move away from religious and mythological themes. That year, under the direction of Krithiventi Nageswara Rao, Prema Vijayam, a film focusing on social issues, was released. Its success prompted the production of dozens of other immensely successful 'social films', notably 1939's Vandemataram and Maala Pilla. Touching on societal problems like the status of Untouchables and the practice of giving dowry, Telugu films increasingly focused on contemporary living: twenty-nine of the ninety-six films released between 1937 and 1947 had social themes.

15 September 1931 saw the release of the first Telugu talkie Bhakta Prahalada in Crown in Kakinada, Maruthi in Vijayawada, Gaiety in Madras and Minerva in Machlipatnam. Just a few months earlier, on 14 March 1931, the first Indian talkie film, Alam Ara was released at Majestic Cinema, Bombay and in other parts of the country including Maruthi Talkies, Vijayawada. People thronged the cinema halls where it was exhibited. With its box office success the country's first black marketeering in cinema tickets began with a four anna (a quarter of a rupee) ticket getting sold for Rs. 4 or 5!

Another doyen, C. Pullaiah after gaining experience in the cinematic art, purchased a second hand movie camera in 1924 in Bombay returned to native Kakinada with an intention to make films in Andhra soil. He shot a thousand feet silent film, Markandeya, with himself cast as Yama and made the film with so many indigenous methods and projected the film on a white washed wall in his house to the amazement of his friends through the very same camera with which he shot the film. He used to call cinema as Goda Meedi Bomma. It was C. Pullaiah who gave Telugu cinema's first super duper hit, Lavakusa (1934) starring Parupalli Subbarao and Sriranjani (Sr.). It was his second feature film (Savithri his first talkie film was made a year before with Ramathilakam and Gaggaiah was a hit too. Interestingly there were two Savithris and two Ramadasus in 1933). People flocked to the theatres from near by villages in bullock carts to see Lavakusa. History repeated when C. Pullaiah and his son C. S. Rao remade the film in 1963 with N. T. Rama Rao and Anjali Devi. At a time when the market was flooded with mythological films, Indian Art Cine tone attempted a social, Prema Vijayam (1936) directed by Krithiventi Nageswara Rao. However, the success of reformist filmmaker Gudavalli Ramabrahmam's Malapilla (1938) starring Dr. Govindarajula Subbarao and Kanchanamala and Rythubidda (1939) with Ballari Raghava and Suryakumari gave an impetus to Y.V. Rao, B.N. Reddy and others to produce films on social themes.

The outbreak of World War II and the subsequent resource scarcity caused the British Raj to impose a limit on the use of filmstrip in 1943 to 11,000 feet, a sharp reduction from the 20,000 feet that was common till then. As a result, the number of films produced during the War was substantially lower than in previous years. Nonetheless, prior to the ban, an important shift occurred in the industry: independent studios formed, actors and actresses were signed to contracts limiting who they could work for, and films moved from social themes to folklore legends. 1942's Balanagamma typified these changes: the film featured fantasy elements of cultural lore, was produced by Gemini Studios, and its producers added a restricting clause to the lead actress' contract. By 1947, nearly all films were produced by studios with contracted actors.Till date 11567 films are made. More than 50 telugu films so far are remade or dubbed into other Indian languages List of films remade or dubbed from the Telugu language.

Awards

• Nandi Awards
• Telugu Filmfare Awards
• CineMAA Awards
• Santosham Film Awards
• FNCC Awards
• Raghupathi Venkaiah Awards

Honours

The following telugu actors have appeared in the Guinness Book of World Records:

• Nandamuri Taraka Rama Rao for acting in same character 18 times
• Ramanaidu for producing most no. of films
• Vijayanirmala - Female who directed most no. of films
• Bramhanandam for acting in most no. of films

Technological Upgradation

• First Colour movie: Tene Manasulu
• First Cinemascope movie: Alluri Seetharama Raju
• First 70mm movie: Simhasanam
• First Cowboy movie: Mosagallaku Mosagadu

Studios in Hyderabad

• Ramoji Film City
• Ramanaidu Studios
• Annapurna Studios
• Saradhi Studios
• Rama Krishna Horticultural Studio

Generations and Stardom in Telugu film industry

From 1949 to 1972,S.V.Ranga Rao,Kantha Rao,Jaggayya,Rajanala,Dhulipala,Mikkilineni,Gummadi,NTR,ANR ruled telugu film industry. NTR entered into films by the film Mana Desam in 1949 and ANR in 1942 with the film Sreerama jananam.This icon period is first generation period in Telugu industry.

Along with them,Mukkamala,Relangi,Ramanareddy,C.S.R,Nagabhushanam,Padmanabham,Rajababu,Ballaiah,Krishnakumari,Girija,R.Nageswara rao,Prabhakar reddy,Bhanumathi,Geetanjali,Janaki,Jamuna, Anjali, Savithri,B.Saroja,Kanchana,Janaki,Suryakantham,Nirmalamma etc. also gained popularity.1950's and 1960s are termed as golden period in telugu film history.Many great cinemas like Missamma, Devadasu, Nartanasala, Malleswari, Pathalabhiravi, and Mayabazar came in this period.

In the 1970s, three more actors G. Krishna, Shoban Babu and Krishnam Raju gained popularity along with NTR and ANR. Among them Krishna was renowned Super Star of Telugu film. Krishna made a remarkable contribution in taking Telugu cinema technologically upward. He introduced colour, 70mm, cowboy cinemas to Telugu audiences.During,South actors Kamalhassan's foray & RajniKanth's brief stint into direct Telugu films,In 1978 a revolution, Chiranjeevi debuted with his film Pranamkareedhu.He ruled Telugu film industry in late 1980s and 1990s.During these second and third generations,combination of K.satyanarayana,Pottiprasad,Rao Gopala rao,Allu Ramalingaiah created records and gained popularity.

From 1980s,actors like Nagarjuna,Balakrishna,Venkatesh,Mohanbabu,Arjun,Bhanuchander,Karthik,Vinodkumar,Harish,RajendraPrasad,Raghuvaran,Amrishpuri,Rajasekhar, Jagapathibabu,Sreekanth,Naresh,Suresh, Saikumar,HariKrishna,Srihari,Gopichand,Ashishvidyarthi,Posani,Mukesh Rishi,Sonusood,Shiyaji shindey,Rajiv Kanakala etc became popular artists through late 1990s - till date.

Further,Vanisri,Manjula,Lakshmi,Vijayanirmala,Prabha,Manjubhargavi,Jayaprada,Jayasudha,Radhika,Sarada,Suhasini, Vijayashanthi, Sridevi,Madhavi,Radha,Rajini,Vaniviswanath,Sumalatha,Jeevitha,Divyavani,Indraja,Roja,Maheshwari,Ramyakrishna,Bhanupriya, Meena,Nagma,Gauthami,Divyabharathi,Rambha,Amala,Aamani,Soundharya,Tabu,Shobhana,Murali Mohan,Sarathbabu,Nazzar,kota Srinivasa Rao,Kotasankar Rao,subhalekha sudhakar,Giribabu,Sudhakar,A.V.S,Brahmanandam,Somayajulu,Charan Raj,Kannada prabhakar,Babu mohan,Ali,Ranganath,Gundu hanumanth,Subbarai sarma,MS narayana,LB sriram,D.subramanyam,Tanikellabharani,Rallapalli,Jishnu RavikondalaRao,Vankayala,Gollapudi Maruthi Rao,Vijaychander,NuthanPrasad,R.Narayana murthy,Aahuthi Prasad,'costumes'krishna, Sutthivelu,Sutthiveerabhadra Rao,Mallikarjuna Rao,Shafi,Jeeva,Banerji,Chandra Mohan,Chalapathi Rao,Achyuth,Ananth,Prakash Raj, Rajivkanakala,Jayaprakash reddy,Raghubabu,Sunil,Shivaji,uttej,Venumadhav,Kondavalasa,Krishnabhagavan,telangana shakunthala, Ramaprabha,Shivajiraja,Rajaravindra etc gained popularity from through 1990s - till date.

After Chiranjeevi's era,the fourth generation was filled fully with sons and grandsons of previous artists,producers & directors like Mahesh Babu,Prabhas Raju,Jr NTR,Pawankalyan,Sumanth,Tarun,Ram Charan,Allu Arjun,Kalyan Ram,Manchu Manoj,Manchu Vishnu,Nitin,Aryan Rajesh,Naveen,Allari Naresh,Nagachaitanya,Ranadaggubati,etc. The only exception to this are JD chakravarthy,Uday Kiran,Ravi Teja,Navdeep,Raja,Sarwanand,Shashank,Venu,Ram,Siddarthnarayan,Raghavalawrence etc.Among new generation of tollywood female actress Portraying lead roles: Bhumika,Laya,Sneha,Sakshisivanand,Sada,Simran,Anjala javeri,Aartiagarwal,Trisha krishnan,Shreya Saran,Asin,Charmi,Illeana Decruz,Genelia Desouza,Anushkashetty,Nayantara,Sameera Reddy,Archana(Veda),Priyamani,Kajalagarwal,Tamanna,Kamalini Mukherjee,etc have made their mark till date.

Film Crew in Telugu film industry

Producers

Raghupathi Venkaiah Naidu, H.M.Reddy, B. Nagi Reddy, Chakrapani, L. V. Prasad, B.A.Subba Rao, NTR, M.S.Reddy, Padmanabham, P. S. Ramakrishna Rao, VB Rajendraprasad, kancharla madhav rao,D. Ramanaidu, Edida Nageshwara Rao, S.Gopalreddy, kancharla narayanarao,T. Trivikrama Rao, K.Raghavendra Rao, Aswini Dutt,Dil Raju, MS Raju, Ramoji Rao, D Suresh Babu, Allu Aravind, Nandamuri Harikrishna,Murali Mohan,Kishore Rathi, G. Krishna,G. Manjula,Mohan Babu, Nagendra Babu, N.Ramakrishna, Maganti Ravindranath Chowdary, A.M. Rathnam, Sravanthi Ravi Kishore, K.S.Rama Rao, Akkineni Nagarjuna,Akkineni Venkat, M. Shyam Prasad Reddy, Ambica Krishna, R.B.Chowdary, B. Madhu, D.V.V. Danayya, Nallamalupu Bujji, N.V. Prasad,Kalyan Ram,Shanam Naga Ashok Kumar,Koganti Visweswara Rao (Panchavati Chitralaya),Venkat dega, HARA(Harish) Muddhuluru Dasaradha Raju, Gangaraju Gunnam,Satya Rama murthy,Singanamala Ramesh.

Directors

B. Nagi Reddy, K. V. Reddy, L. V. Prasad, P. S. Ramakrishna Rao, Adurthi Subba Rao,B.Vittalacharya, V. Madhusudhana Rao, Dasari Narayana Rao, K. Raghavendra Rao, K. Viswanath,K.Murali mohanrao,AshokKumar, Ravi Raja Pinisetty,Vijaya Bapineedu,Kodi Ramakrishna, Singeetam Srinivasa Rao, Bapu, Jandhyala, A.Kodandarami Reddy, Vamsy,Dasarath,B. Gopal, E. V. V. Satyanarayana, Ram Gopal Varma, Krishna Vamsi, S. V. Krishna Reddy, Guna Sekhar, YVS Chowdary, K. Vijaya Bhaskar, Puri Jagannadh, S. S. Rajamouli, V. V. Vinayak,Srinu Vytla, Sekhar Kammula, Trivikram Srinivas, HARA(Harish),Surendar Reddy, Vijaya Nirmala, Ravi Raja Pinishetti,Tirupati Swamy,V.R.Pratap,Suresh Krishna, R.Narayanamurthi,B. Jaya, Teja,Jayanth C Paranji,Bhaskar,Chandrasekhar Yeleti,Ravi Babu,J.D.Chakravarthy,Neelakanta,Shoban,A.Karunakaran,Prabhudeva,V. N. Aditya,S.J.surya, Muppalaneni Shiva,Siva Nageshwara Rao,ChakriToleti,NageshKukunoor,Sukumar,Chandra Siddhartha,Harshvardhan.

Writers

Pingali Nagendrarao, Aathreya,Sri sri, Mullapudi Venkata Ramana, Jandhyala, Paruchuri Brothers, Chintapalli Ramana,Trivikram Srinivas, Gopimohan, Sriraj Ginne, Veeru Potla, Kona Venkat, B.V.S.Ravi, Abburi Ravi, Guna Sekhar, Puri Jagannadh, Chandra Sekhar Yeleti,Yendamuri Veerendranath,ManjulaNaidu, Sukumar, Naresh [divakara babu],J.K.Bharavi, HARA(Harish),Sirivennela seetharama sastry,Veturi,Chandrabose,Sudhhala Ashok Teja,BhuvanaChandra,Vennelakanti,Dr.C Narayana Reddy,Gollapudi Maruthi Rao,Vakkantham Vamsi,JonnaVithula,LakshmiBhopal,Kula Shekhar.

Music Directors

Ghantasala, Saluri Rajeswara Rao, SP Kodandapani,T.V. Raju, Pendyala, K. V. Mahadevan, Chakravarthy, Ramesh Naidu,SA Rajkumar, Sathyam, JV Raghavulu, Illayaraaja, M. M. Keeravani, Raj-Koti, S.P.Balasubramanyam,SashiPritam,Sri,Mani Sharma, Devi Sri Prasad, Chakri, RP Patnaik, Vidyasagar, Mickey J Meyer,Sandeepchowta, HARA(Harish),Vandemataram Srinivas, S.V.Krishna Reddy,Ramana Gogula,Mahesh Shankar,Kalyani Malik,Vijay Antony, Emmanuel Vijaykumar Pandula,S.Thaman.

Singers

Ghantasala,P.Suseela,S.Janaki,Jikki,P.Leela,P.B.Sreenivas,Balasaraswathi,Mano,S.P charan,S.P.Balasubramanyam Hemachandra,Ramanagogula,Shankar mahadevan,Smitha,GeetaMadhuri,Swarnalatha,Anupama,Bhanumathi,Anushka manchanda, Anuradhasriram,Kalpana,Shreya ghoshal,Kavithakrishnamurthy,K.S.Chitra,Mahalakshmi,Malgadisubha,M.M.keeravani, P.madhuri,Priyadarshini,Sumangali,Swarnalatha,Sunidhichauhan,Vanijayaram,Vasundharadas,Udit Narayan, A.M Raja,V.Ramakrishna,S.P.Sailaja,Shweta mohan,AnujGurwara,Hariharan,Harini,Jayachandran,KailashKher, Karthik,K.J.Yesudas,Madhu balakrishnan,Lucky ali,Kumarsanu,,Suneetha,Mamtamohandas,NareshIyer,Pradeep somadundaran, Manapragada narsimha murthy,Mynampati Sreeram Chandra,Shaan,Sukhwinder singh,T.M.soundararajan,Unni Devi Sri Prasad,R.P.Patnaik,Sriram Parthasarathy,Vandemataram Srinivas,Master Saleem,Tippu,Karthik,Aditya,Krishna Chaitanya,Shweta Pandit,Mickey J Meyer,Kranthi,Sashikiran,Nareshiyer,Unnimenon,Unnikrishnan,Chakri,Kalyani,Pranavi,Harshika, Ranjith,Sunitha Sarathy,Siddharth,Raquib Alam,K.M.Radhakrishnan,Jsssie Gift,Shivani,Raghu,Nithya santoshini, Hemanth Kumar,L.R.Eswari,Chinmayi,Chaitra H.G.,Malvika,Vijay Yesudas,M.M.Srilekha etc.

Cinematographers

Sameer Reddy,Shyam K Naidu,Sekar V Joseph,Chota K Naidu,Ajay Vincent,A.Vijay Kumar,Hari Anumolu,S.Gopal Reddy,Jeeva,Janardhan R,Jawahar Reddy MN,Madhu Ambati,Prasad Babu M,Rasool Ellore,VSR Swamy,Vijay C Kumar,Ramana Raju,Vijay,Ishan Arya,Apurba Kishore Bir,K.K.Senthil Kumar,C.Ram Prasad,Sarvesh Murari, Sarath Mandava

Film Journalists

B. Venkateshwarlu, A. Prabhu - Editor&CEO MAYANAGAR, Ramesh chinnamula - zee telugu, J.V.SRIRAM - Zee 24 GANTALU, Veerni Srinivasa rao HMTV.

Film Editors

Gollapudi Maruthi Rao, Sreekar A Prasad,Marthand K Venkatesh,Anil Malnad,K.Babu Rao,Gowtham Raju,Kotagiri Venkateswara Rao.

Film Books

Telugu Cinema Charitra, Telugu Cinema Vythalikulu, Telugu Cinema Aanimutyalu, Telugu Cinema-Katha, Kathanam, Shilpam, Alanati Meti Chitralu, Naalo Nenu, A aa lu, The Telugu Cinema, Maayabazaar, Anaganaga Oka Raakumaarudu, Nati Neti nootokka chitralu.

Producers, directors,writers,music directors,film journalists,film editors,film books (see ref 17)

Cinematographers (see ref 18)

Telugu Cinema completes 75th year

Telugu Cinema completed 75 years in 2006. A grand function was held in Hyderabad. It was attended by many filmstars of telugu cinema and even from other film industries who had a stint in telugu films.Important personalities who attended include ANR,Krishna,Chiranjeevi,Nagarjuna,Balakrishna,Venkatesh,Pavan Kalyan,young stars including Prabhas, NTR junior,Ramcharan Teja, Allu Arjun and actresses including Tabu,Amala,Jayaprada,Jayasudha etc. The function was attended on last day by popular Chief Minister Dr.Y.S.Rajasekhara Reddy, top bureaucrats including IPS officers Dinesh Reddy and Gopinatha Reddy and famous IRS officer &income tax Commissioner Dr.B.V.Prasad Reddy.

See also

• Cinema of the world

References

15. *http://en.wikipedia.org/wiki/S._V._Ranga_Rao

16. *http://movies.rediff.com/report/2010/sep/09/d-ramanaidu-gets-dada-saheb-phalke-award.htm

17. *http://www.tollywood.bindaaspoll.com/

18. *http://www.telugufilms.org/wiki/index.php?title=Portal:Cinematographers

19. *http://en.wikipedia.org/wiki/57th_National_Film_Awards

20. *http://en.wikipedia.org/wiki/Tadepalli_Lakshmi_Kanta_Rao

21. *http://en.wikipedia.org/wiki/List_of_Indian_playback_singers