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| location_city = [[Loreto, Marche|Loreto]], [[Marche]], [[Italy]]<br>(2010-present)
| location_city = [[Loreto, Marche|Loreto]], [[Marche]], [[Italy]]<br>(2010-present)
}}
}}
'''Rainbow S.r.l.''' (also called '''Rainbow S.p.A.''') is an Italian television studio co-owned by [[Iginio Straffi]] and [[ViacomCBS]].<ref name=VarietyWinxCreator/> It is based in [[Loreto, Marche]] and was founded by Straffi in 1995. Rainbow began as an animation studio, providing creative services for larger companies until it secured enough funds for original productions. It is now best known for producing the animated ''[[Winx Club]]'' and ''[[Huntik: Secrets and Seekers]]'' television series, both created by Iginio Straffi. The studio has also produced live-action shows (''[[Club 57 (TV series)|Club 57]]''), theatrical films (''[[Gladiators of Rome (2012 film)|Gladiators of Rome]]''), and original comics (''[[Maya Fox]]'').
'''Rainbow S.r.l.''' (also called '''Rainbow S.p.A.''') is an Italian television studio co-owned by [[Iginio Straffi]] and [[ViacomCBS]].<ref name=VarietyWinxCreator/> It has collaborated with ViacomCBS' other company, [[Nickelodeon]], on multiple shows, including ''[[Winx Club]]'' and ''[[Club 57 (TV series)|Club 57]]''.<ref>{{cite web|url=https://www.produ.com/noticias/iginio-straffi-de-rainbow-tuvimos-una-influencia-muy-importante-en-la-historia-de-club-57|title=Iginio Straffi de Rainbow: Tuvimos una influencia muy importante en la historia de Club 57 para garantizar su atractivo en Europa|work=Produ.com|date=20 November 2018|last=Ramos-Weiner|first=Maribel|language=es}}</ref> The studio is based in [[Loreto, Marche]] and was founded by Straffi in 1995. Rainbow began as an animation studio, providing creative services for larger companies until it secured enough funds for original productions.


In February 2011, [[Viacom International Media Networks Europe|Viacom International Media Networks]] purchased 30% of the company for 62 million euros (US$83 million),<ref>{{cite web|url=http://www.videoagedaily.com/digitalissues/PDF/Video%20Age%20International%20September-October%202014/files/assets/common/downloads/page0024.pdf|title=Straffi's Rainbow: Europe's Largest Animation House Has Growing Pains|work=[[VideoAge International]]|date=October 2014}}</ref> leaving the remaining 70% to Iginio Straffi.<ref name=VarietyWinxCreator>{{cite news|last1=Vivarelli|first1=Nick|title=Winx creator in the pink|url=https://variety.com/2011/tv/news/winx-creator-in-the-pink-1118032886/|accessdate=August 9, 2015|work=[[Variety (magazine)|Variety]]|date=February 26, 2011}}</ref><ref>{{cite news|last1=Serafini|first1=Domenico|title=I dolori di Rainbow per arrivare prima in Europa|url=https://www.millecanali.it/i-dolori-di-rainbow-per-arrivare-prima-in-europa/|accessdate=May 23, 2017|work=Millecanali|date=November 5, 2014}}</ref> Viacom's [[Nickelodeon]] networks broadcast Rainbow's shows worldwide.<ref>{{cite web|url=http://espresso.repubblica.it/visioni/societa/2011/02/24/news/winx-le-fatine-fanno-il-botto-1.29024|title=Winx, le fatine fanno il botto|work=[[L'espresso]]|date=24 February 2011|last=Minardi|first=Sabina|language=it}}</ref> Nickelodeon's American studios have also collaborated with Rainbow on multiple productions, including ''Winx Club'' since 2010 and ''[[Club 57 (TV series)|Club 57]]'' in 2019.<ref>{{cite web|url=https://www.produ.com/noticias/iginio-straffi-de-rainbow-tuvimos-una-influencia-muy-importante-en-la-historia-de-club-57|title=Iginio Straffi de Rainbow: Tuvimos una influencia muy importante en la historia de Club 57 para garantizar su atractivo en Europa|work=Produ.com|date=20 November 2018|last=Ramos-Weiner|first=Maribel|language=es}}</ref>
In February 2011, [[Viacom International Media Networks Europe|Viacom International Media Networks]] purchased 30% of the company for 62 million euros (US$83 million),<ref>{{cite web|url=http://www.videoagedaily.com/digitalissues/PDF/Video%20Age%20International%20September-October%202014/files/assets/common/downloads/page0024.pdf|title=Straffi's Rainbow: Europe's Largest Animation House Has Growing Pains|work=[[VideoAge International]]|date=October 2014}}</ref> leaving the remaining 70% to Iginio Straffi.<ref name=VarietyWinxCreator>{{cite news|last1=Vivarelli|first1=Nick|title=Winx creator in the pink|url=https://variety.com/2011/tv/news/winx-creator-in-the-pink-1118032886/|accessdate=August 9, 2015|work=[[Variety (magazine)|Variety]]|date=February 26, 2011}}</ref><ref>{{cite news|last1=Serafini|first1=Domenico|title=I dolori di Rainbow per arrivare prima in Europa|url=https://www.millecanali.it/i-dolori-di-rainbow-per-arrivare-prima-in-europa/|accessdate=May 23, 2017|work=Millecanali|date=November 5, 2014}}</ref> Viacom's [[Nickelodeon]] networks broadcast Rainbow's shows worldwide,<ref>{{cite web|url=http://espresso.repubblica.it/visioni/societa/2011/02/24/news/winx-le-fatine-fanno-il-botto-1.29024|title=Winx, le fatine fanno il botto|work=[[L'espresso]]|date=24 February 2011|last=Minardi|first=Sabina|language=it}}</ref> and Rainbow acts as the licensing agent for Nickelodeon's shows in Italy.<ref>https://kidscreen.com/content/pdf/51486.pdf#page=48</ref> Nickelodeon's American studios have also collaborated with Rainbow on multiple productions, including ''Winx Club'', the pilot "[[Maggie & Bianca: Fashion Friends#Production|My American Friend]]", and ''[[Club 57 (TV series)|Club 57]]'' in 2019.<ref>{{cite web|url=https://www.produ.com/noticias/iginio-straffi-de-rainbow-tuvimos-una-influencia-muy-importante-en-la-historia-de-club-57|title=Iginio Straffi de Rainbow: Tuvimos una influencia muy importante en la historia de Club 57 para garantizar su atractivo en Europa|work=Produ.com|date=20 November 2018|last=Ramos-Weiner|first=Maribel|language=es}}</ref>


In 2015, Rainbow purchased fellow animation studio [[Bardel Entertainment]].<ref>{{cite web|url=http://kidscreen.com/2015/10/05/rainbow-buys-canadian-animation-studio-bardel/|title=Rainbow buys Canadian animation studio Bardel|work=[[Kidscreen]]|date=5 October 2015}}</ref> In 2017, Rainbow acquired a majority stake in Iven S.p.A., which owns the production company Colorado Film.<ref>{{cite web|url=http://www.iginiostraffi.com/wp-content/uploads/2017/07/MF-Cinema-Rainbow-Viacom-compra-Colorado-21072017.pdf|title=Rainbow-Viacom compra la Colorado|work=[[MF Milano Finanza]]|date=21 August 2017|last=Andrea|first=Montanari}}</ref>
In 2015, Rainbow purchased fellow animation studio [[Bardel Entertainment]].<ref>{{cite web|url=http://kidscreen.com/2015/10/05/rainbow-buys-canadian-animation-studio-bardel/|title=Rainbow buys Canadian animation studio Bardel|work=[[Kidscreen]]|date=5 October 2015}}</ref> In 2017, Rainbow acquired a majority stake in Iven S.p.A., which owns the production company Colorado Film.<ref>{{cite web|url=http://www.iginiostraffi.com/wp-content/uploads/2017/07/MF-Cinema-Rainbow-Viacom-compra-Colorado-21072017.pdf|title=Rainbow-Viacom compra la Colorado|work=[[MF Milano Finanza]]|date=21 August 2017|last=Andrea|first=Montanari}}</ref>

Revision as of 20:25, 29 July 2020

Rainbow S.p.A.
Company typeTelevision production company
Founded1995; 29 years ago (1995)[1]
FounderIginio Straffi[1]
Headquarters
Loreto, Marche, Italy
(2010-present)
Key people
Iginio Straffi
ProductsTelevision series, live-action and animated films
OwnerViacomCBS Networks EMEA (30%)
Iginio Straffi (70%)
SubsidiariesBardel Entertainment
Colorado Film
Tridimensional S.r.l.
Rainbow CGI
Websitewww.rbw.it

Rainbow S.r.l. (also called Rainbow S.p.A.) is an Italian television studio co-owned by Iginio Straffi and ViacomCBS.[1] It has collaborated with ViacomCBS' other company, Nickelodeon, on multiple shows, including Winx Club and Club 57.[2] The studio is based in Loreto, Marche and was founded by Straffi in 1995. Rainbow began as an animation studio, providing creative services for larger companies until it secured enough funds for original productions.

In February 2011, Viacom International Media Networks purchased 30% of the company for 62 million euros (US$83 million),[3] leaving the remaining 70% to Iginio Straffi.[1][4] Viacom's Nickelodeon networks broadcast Rainbow's shows worldwide,[5] and Rainbow acts as the licensing agent for Nickelodeon's shows in Italy.[6] Nickelodeon's American studios have also collaborated with Rainbow on multiple productions, including Winx Club, the pilot "My American Friend", and Club 57 in 2019.[7]

In 2015, Rainbow purchased fellow animation studio Bardel Entertainment.[8] In 2017, Rainbow acquired a majority stake in Iven S.p.A., which owns the production company Colorado Film.[9]

In April 2018, Straffi and Viacom listed the company on the Italian stock exchange.[10] The listing followed years of consideration regarding which country's stock market to enter (the United States or Italy).[11] According to Straffi, this presented "a real dilemma" as Viacom was already listed on an American stock exchange,[11] but Rainbow performed best in European countries.[11] Straffi and Viacom withdrew Rainbow from the stock market in May 2018, citing a lack of suitable market conditions.[12]

Filmography

Television series

Show Start date Network Co-production
Tommy and Oscar 1999-2002 Rai 1 Rai Fiction
Prezzemolo 2002-2003 Italia 1 Gardaland
Winx Club 2004-present Rai 2
Rai Gulp 		Rai Fiction
Nickelodeon[13]
Monster Allergy 2005-2009 Rai 2 Rai Fiction
Huntik: Secrets and Seekers 2009-2012 Rai 2 Rai Fiction
Big Bocca Productions (season 1)
Poppixie 2011 Rai 2 Rai Fiction
Mia and Me 2012-2016 Rai 2 Rai Fiction
M4e
Crazy Block (pilot)[14] 2014 Unaired Nickelodeon[14]
Regal Academy 2016-2018 Rai YoYo Rai Fiction
Maggie & Bianca: Fashion Friends 2016-2017 Rai Gulp Rai Fiction
Nickelodeon (pilot only)[15]
World of Winx 2016-2017 Netflix Rai Fiction
Netflix
44 Cats 2018-present Rai YoYo Rai Fiction
Club 57 2019-present Rai Gulp[16] Rai Fiction
Nickelodeon[16]

Films

Movie Released Distributor Co-production
Tommy & Oscar: The Movie 2004 Rai Fiction Miramax
Winx Club: The Secret of the Lost Kingdom 2007 01 Distribution
Paramount Pictures 		Rai Fiction
Winx Club 3D: Magical Adventure 2010 Medusa Film
Paramount Pictures 		Sky Cinema
Gladiators of Rome 2012 Medusa Film
Paramount Pictures 		Sky Cinema
Mediaset Premium
Winx Club: The Mystery of the Abyss 2014 01 Distribution
Paramount Pictures 		Rai Fiction
Tiro Libero 2017 Medusa Film Colorado Film
The Girl in the Fog 2017 Medusa Film Colorado Film
Gavila
Puoi baciare lo sposo 2018 Medusa Film Colorado Film

References

  1. ^ a b c d Vivarelli, Nick (February 26, 2011). "Winx creator in the pink". Variety. Retrieved August 9, 2015.
  2. ^ Ramos-Weiner, Maribel (20 November 2018). "Iginio Straffi de Rainbow: Tuvimos una influencia muy importante en la historia de Club 57 para garantizar su atractivo en Europa". Produ.com (in Spanish).
  3. ^ "Straffi's Rainbow: Europe's Largest Animation House Has Growing Pains" (PDF). VideoAge International. October 2014.
  4. ^ Serafini, Domenico (November 5, 2014). "I dolori di Rainbow per arrivare prima in Europa". Millecanali. Retrieved May 23, 2017.
  5. ^ Minardi, Sabina (24 February 2011). "Winx, le fatine fanno il botto". L'espresso (in Italian).
  6. ^ https://kidscreen.com/content/pdf/51486.pdf#page=48
  7. ^ Ramos-Weiner, Maribel (20 November 2018). "Iginio Straffi de Rainbow: Tuvimos una influencia muy importante en la historia de Club 57 para garantizar su atractivo en Europa". Produ.com (in Spanish).
  8. ^ "Rainbow buys Canadian animation studio Bardel". Kidscreen. 5 October 2015.
  9. ^ Andrea, Montanari (21 August 2017). "Rainbow-Viacom compra la Colorado" (PDF). MF Milano Finanza.
  10. ^ "Winx take to the stock exchange". Agenzia Nazionale Stampa Associata. 12 April 2018.
  11. ^ a b c "Rainbow ripensa alla Borsa". Bebeez.it (in Italian). 3 November 2015.
  12. ^ "The Winx Withdraw from the Stock Market". 22 May 2018.
  13. ^ "Nickelodeon Announces JAKKS Pacific as Master Toy Licensee for Innovative Girls Brand: Winx Club". Winx Club is a co-production with Rainbow S.p.A. and Nickelodeon.
  14. ^ a b "Crazy Block - Nick Animated Shorts". December 8, 2018.
  15. ^ Magliaro, Alessandra (19 July 2015). "Rainbow, oltre Winx, 1/a serie con attori". Agenzia Nazionale Stampa Associata (in Italian). Archived from the original on 20 July 2015.
  16. ^ a b "Riprese della serie tv americana per ragazzi "Club 57" a Monopoli" (in Italian). 23 September 2018.
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