Valentine's Day

Valentine's Day
File:Victorian-valentines-cards-two-cherubs-red-hearts.jpg Victorian Valentine's Card
Also called	Saint Valentine's Day Valentine's
Observed by	Many countries
Type	Christian, cultural
Significance	Love and affection celebrated between lovers
Observances	Sending greeting cards and gifts, dating
Date	February 14

Saint Valentine's Day (commonly simply Valentine's Day) is an annual holiday held on February 14 celebrating love and affection between intimate companions. The holiday is named after one or more early Christian martyrs named Valentine and was established by Pope Gelasius I in 496 AD. It is traditionally a day on which lovers express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as "valentines"). The holiday first became associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished.

Modern Valentine's Day symbols include the heart-shaped outline, doves, and the figure of the winged Cupid. Since the 19th century, handwritten valentines have largely given way to mass-produced greeting cards.

Older tradition

The sending of Valentines was a fashion in nineteenth-century Great Britain, and, in 1847, Esther Howland developed a successful business in her Worcester, Massachusetts home with hand-made Valentine cards based on British models. The popularity of Valentine cards in 19th century America, where many Valentine cards are now general greeting cards rather than declarations of love, was a harbinger of the future commercialization of holidays in the United States. It's considered one of the Hallmark holidays.

The U.S. Greeting Card Association estimates that approximately one billion valentines are sent each year worldwide, making the day the second largest card-sending holiday of the year, behind Christmas. The association estimates that, in the US, men spend on average twice as much money as women.

Saint Valentine

Further information: Saint Valentine

Valentine was a holy priest in Rome, who, with St. Marius and his family, assisted the martyrs in the persecution under Claudius II. He was apprehended, and sent by the emperor to the prefect of Rome, who, on finding all his promises to make him renounce his faith in effectual, commended him to be beaten with clubs, and afterwards, to be beheaded, which was executed on February 14, about the year 270. Pope Julius I is said to have built a church near Ponte Mole to he memory, which for a long time gave name to the gate now called Porta del Popolo, formerly, Porta Valetini. The greatest part of his relics are now in the church of St. Praxedes. His name is celebrated as that of an illustrious martyr in the sacramentary of St. Gregory, the Roman Missal of Thomasius, in the calendar of F. Fronto and that of Allatius, in Bede, Usuard, Ado, Notker and all other martyrologies on this day. To abolish the heathens lewd superstitious custom of boys drawing the names of girls, in honor of their goddess Februata Juno, on the fifteenth of this month, several zealous pastors substituted the names of saints in billets given on this day.

The Origin of St. Valentine The origin of St. Valentine, and how many St. Valentines there were, remains a mystery. One opinion is that he was a Roman martyred for refusing to give up his Christian faith. Other historians hold that St. Valentine was a temple priest jailed for defiance during the reign of Claudius. Whoever he was, Valentine really existed because archaeologists have unearthed a Roman catacomb and an ancient church dedicated to Saint Valentine. In 496 AD Pope Gelasius marked February 14th as a celebration in honor of his martyrdom.

The first representation of Saint Valentine appeared in a The Nuremberg Chronicle, a great illustrated book printed in 1493. [Additional evidence that Valentine was a real person: archaeologists have unearthed a Roman catacomb and an ancient church dedicated to Saint Valentine.] Alongside a woodcut portrait of him, text states that Valentinus was a Roman priest martyred during the reign of Claudius the Goth [Claudius II]. Since he was caught marrying Christian couples and aiding any Christians who were being persecuted under Emperor Claudius in Rome [when helping them was considered a crime], Valentinus was arrested and imprisoned. Claudius took a liking to this prisoner -- until Valentinus made a strategic error: he tried to convert the Emperor -- whereupon this priest was condemned to death. He was beaten with clubs and stoned; when that didn't do it, he was beheaded outside the Flaminian Gate [circa 269].

Saints are not supposed to rest in peace; they're expected to keep busy: to perform miracles, to intercede. Being in jail or dead is no excuse for non-performance of the supernatural. One legend says, while awaiting his execution, Valentinus restored the sight of his jailer's blind daughter. Another legend says, on the eve of his death, he penned a farewell note to the jailer's daughter, signing it, "From your Valentine."

St. Valentine was a Priest, martyred in 269 at Rome and was buried on the Flaminian Way. He is the Patron Saint of affianced couples, bee keepers, engaged couples, epilepsy, fainting, greetings, happy marriages, love, lovers, plague, travellers, young people. He is represented in pictures with birds and roses.

Numerous early Christian martyrs were named Valentine. The Valentines honored on February 14 are Valentine of Rome (Valentinus presb. m. Romae) and Valentine of Terni (Valentinus ep. Interamnensis m. Romae). Valentine of Rome was a priest in Rome who was martyred about AD 269 and was buried on the Via Flaminia. His relics are at the Church of Saint Praxed in Rome, and at Whitefriar Street Carmelite Church in Dublin, Ireland.

Valentine of Terni became bishop of Interamna (modern Terni) about AD 197 and is said to have been martyred during the persecution under Emperor Aurelian. He is also buried on the Via Flaminia, but in a different location than Valentine of Rome. His relics are at the Basilica of Saint Valentine in Terni (Basilica di San Valentino).

The Catholic Encyclopedia also speaks of a third saint named Valentine who was mentioned in early martyrologies under date of February 14. He was martyred in Africa with a number of companions, but nothing more is known about him.

No romantic elements are present in the original early medieval biographies of either of these martyrs. By the time a Saint Valentine became linked to romance in the fourteenth century, distinctions between Valentine of Rome and Valentine of Terni were utterly lost.

In the 1969 revision of the Roman Catholic Calendar of Saints, the feastday of Saint Valentine on February 14 was removed from the General Roman Calendar and relegated to particular (local or even national) calendars for the following reason: "Though the memorial of Saint Valentine is ancient, it is left to particular calendars, since, apart from his name, nothing is known of Saint Valentine except that he was buried on the Via Flaminia on February 14." The feast day is still celebrated in Balzan (Malta) where relics of the saint are claimed to be found, and also throughout the world by Traditionalist Catholics who follow the older, pre-Vatican II calendar.

The Early Medieval acta of either Saint Valentine were excerpted by Bede and briefly expounded in Legenda Aurea. According to that version, St Valentine was persecuted as a Christian and interrogated by Roman Emperor Claudius II in person. Claudius was impressed by Valentine and had a discussion with him, attempting to get him to convert to Roman paganism in order to save his life. Valentine refused and tried to convert Claudius to Christianity instead. Because of this, he was executed. Before his execution, he is reported to have performed a miracle by healing the blind daughter of his jailer.

Legenda Aurea still providing no connections whatsoever with sentimental love, appropriate lore has been embroidered in modern times to portray Valentine as a priest who refused an unattested law attributed to Roman Emperor Claudius II, allegedly ordering that young men remain single. The Emperor supposedly did this to grow his army, believing that married men did not make for good soldiers. The priest Valentine, however, secretly performed marriage ceremonies for young men. When Claudius found out about this, he had Valentine arrested and thrown in jail. In an embellishment to The Golden Legend provided by American Greetings, Inc. to History.com and widely repeated, on the evening before Valentine was to be executed, he wrote the first "valentine" himself, addressed to a young girl variously identified as his beloved, as the jailer's daughter whom he had befriended and healed, or both. It was a note that read "From your Valentine."

Attested traditions

Lupercalia

Main article: Lupercalia

Valentine was a holy priest in Rome, who, with St. Marius and his family, assisted the martyrs in the persecution under Claudius II. He was apprehended, and sent by the emperor to the prefect of Rome, who, on finding all his promises to make him renounce his faith in effectual, commended him to be beaten with clubs, and afterwards, to be beheaded, which was executed on February 14, about the year 270. Pope Julius I is said to have built a church near Ponte Mole to he memory, which for a long time gave name to the gate now called Porta del Popolo, formerly, Porta Valetini. The greatest part of his relics are now in the church of St. Praxedes. His name is celebrated as that of an illustrious martyr in the sacramentary of St. Gregory, the Roman Missal of Thomasius, in the calendar of F. Fronto and that of Allatius, in Bede, Usuard, Ado, Notker and all other martyrologies on this day. To abolish the heathens lewd superstitious custom of boys drawing the names of girls, in honor of their goddess Februata Juno, on the fifteenth of this month, several zealous pastors substituted the names of saints in billets given on this day.

The Origin of St. Valentine The origin of St. Valentine, and how many St. Valentines there were, remains a mystery. One opinion is that he was a Roman martyred for refusing to give up his Christian faith. Other historians hold that St. Valentine was a temple priest jailed for defiance during the reign of Claudius. Whoever he was, Valentine really existed because archaeologists have unearthed a Roman catacomb and an ancient church dedicated to Saint Valentine. In 496 AD Pope Gelasius marked February 14th as a celebration in honor of his martyrdom.

The first representation of Saint Valentine appeared in a The Nuremberg Chronicle, a great illustrated book printed in 1493. [Additional evidence that Valentine was a real person: archaeologists have unearthed a Roman catacomb and an ancient church dedicated to Saint Valentine.] Alongside a woodcut portrait of him, text states that Valentinus was a Roman priest martyred during the reign of Claudius the Goth [Claudius II]. Since he was caught marrying Christian couples and aiding any Christians who were being persecuted under Emperor Claudius in Rome [when helping them was considered a crime], Valentinus was arrested and imprisoned. Claudius took a liking to this prisoner -- until Valentinus made a strategic error: he tried to convert the Emperor -- whereupon this priest was condemned to death. He was beaten with clubs and stoned; when that didn't do it, he was beheaded outside the Flaminian Gate [circa 269].

Saints are not supposed to rest in peace; they're expected to keep busy: to perform miracles, to intercede. Being in jail or dead is no excuse for non-performance of the supernatural. One legend says, while awaiting his execution, Valentinus restored the sight of his jailer's blind daughter. Another legend says, on the eve of his death, he penned a farewell note to the jailer's daughter, signing it, "From your Valentine."

St. Valentine was a Priest, martyred in 269 at Rome and was buried on the Flaminian Way. He is the Patron Saint of affianced couples, bee keepers, engaged couples, epilepsy, fainting, greetings, happy marriages, love, lovers, plague, travellers, young people. He is represented in pictures with birds and roses.

Though popular modern sources link unspecified Greco-Roman February holidays alleged to be devoted to fertility and love to St Valentine's Day, Professor Jack Oruch of the University of Kansas argued that prior to Chaucer, no links between the Saints named Valentinus and romantic love existed. Earlier links as described above were focused on sacrifice rather than romantic love. In the ancient Athenian calendar the period between mid-January and mid-February was the month of Gamelion, dedicated to the sacred marriage of Zeus and Hera.

In Ancient Rome, Lupercalia, observed February 13 through 15, was an archaic rite connected to fertility. Lupercalia was a festival local to the city of Rome. The more general Festival of Juno Februa, meaning "Juno the purifier "or "the chaste Juno," was celebrated on February 13-14. Pope Gelasius I (492-496) abolished Lupercalia.

It is a common opinion that the Christian church may have decided to celebrate Valentine's feast day in the middle of February in an effort to Christianize celebrations of the pagan Lupercalia, and that a commemorative feast was established in 496 by Pope Gelasius I, of those "... whose names are justly reverenced among men, but whose acts are known only to God," among whom was Valentine, was set for the useful day. Alternatively, William M. Green argues that the Catholic Church could not abolish the deeply rooted Lupercalia festival, so the church set aside a day to honor the Virgin Mary.

Geoffrey Chaucer by Thomas Occleve (1412)

Chaucer's love birds

While some claim the first recorded association of Valentine's Day with romantic love is in Parlement of Foules (1382) by Geoffrey Chaucer this may be the result of misinterpretation. Chaucer wrote:

For this was on seynt Volantynys day
Whan euery bryd comyth there to chese his make.

This poem was written to honor the first anniversary of the engagement of King Richard II of England to Anne of Bohemia. A treaty providing for a marriage was signed on May 2, 1381. (When they were married eight months later, he was 13 or 14, and she was 14.)

Readers have uncritically assumed that Chaucer was referring to February 14 as Valentine's Day; however, mid-February is an unlikely time for birds to be mating in England. Henry Ansgar Kelly has pointed out that in the liturgical calendar, May 2 is the saints' day for Valentine of Genoa. This St. Valentine was an early bishop of Genoa who died around AD 307.

Chaucer's Parliament of Foules is set in a fictional context of an old tradition, but in fact there was no such tradition before Chaucer. The speculative explanation of sentimental customs, posing as historical fact, had their origins among eighteenth-century antiquaries, notably Alban Butler, the author of Butler's Lives of Saints, and have been perpetuated even by respectable modern scholars. Most notably, "the idea that Valentine's Day customs perpetuated those of the Roman Lupercalia has been accepted uncritically and repeated, in various forms, up to the present"

Medieval period and the English Renaissance

Using the language of the law courts for the rituals of courtly love, a "High Court of Love" was established in Paris on Valentine's Day in 1400. The court dealt with love contracts, betrayals, and violence against women. Judges were selected by women on the basis of a poetry reading. The earliest surviving valentine is a fifteenth-century rondeau written by Charles, Duke of Orleans to his wife, which commences.

Je suis desja d'amour tanné
Ma tres doulce Valentinée…

— Charles d'Orléans, Rondeau VI, lines 1–2

At the time, the duke was being held in the Tower of London following his capture at the Battle of Agincourt, 1415.

Valentine's Day is mentioned ruefully by Ophelia in Hamlet (1600-1601):

To-morrow is Saint Valentine's day,
All in the morning betime,
And I a maid at your window,
To be your Valentine.
Then up he rose, and donn'd his clothes,
And dupp'd the chamber-door;
Let in the maid, that out a maid
Never departed more.

— William Shakespeare, Hamlet, Act IV, Scene 5

John Donne used the legend of the marriage of the birds as the starting point for his Epithalamion celebrating the marriage of Elizabeth, daughter of James I of England, and Frederick V, Elector Palatine on Valentine's Day:

Hayle Bishop Valentine whose day this is
All the Ayre is thy Diocese
And all the chirping Queristers
And other birds ar thy parishioners
Thou marryest every yeare
The Lyrick Lark, and the graue whispering Doue,
The Sparrow that neglects his life for loue,
The houshold bird with the redd stomacher
Thou makst the Blackbird speede as soone,
As doth the Goldfinch, or the Halcyon
The Husband Cock lookes out and soone is spedd
And meets his wife, which brings her feather-bed.
This day more cheerfully than ever shine
This day which might inflame thy selfe old Valentine.

— John Donne, Epithalamion Vpon Frederick Count Palatine and the Lady Elizabeth marryed on St. Valentines day

Valentine's Day postcard, circa 1910

Modern times

In 1797, a British publisher issued The Young Man’s Valentine Writer, which contained scores of suggested sentimental verses for the young lover unable to compose his own. Printers had already begun producing a limited number of cards with verses and sketches, called “mechanical valentines,” and a reduction in postal rates in the next century ushered in the less personal but easier practice of mailing valentines. That, in turn, made it possible for the first time to exchange cards anonymously, which is taken as the reason for the sudden appearance of racy verse in an era otherwise prudishly Victorian.

Paper Valentines being so popular in England in early 1800s, Valentines began to be assembled in factories. Fancy Valentines were made with real lace and ribbons, with paper lace introduced in mid 1800's.. In the UK, just under half the population spend money on their Valentines and over one billion pounds is spent yearly on cards, flowers, chocolates and other gifts, with an estimated 25 million cards being sent. The reinvention of Saint Valentine's Day in the 1840s has been traced by Leigh Eric Schmidt. As a writer in Graham's American Monthly observed in 1849, "Saint Valentine's Day... is becoming, nay it has become, a national holyday." In the United States, the first mass-produced valentines of embossed paper lace were produced and sold shortly after 1847 by Esther Howland (1828-1904) of Worcester, Massachusetts.

Child dressed in Valentine's Day-themed clothing.

Her father operated a large book and stationery store, but Howland took her inspiration from an English valentine she had received, so clearly the practice of sending Valentine's cards had existed in England before it became popular in North America. The English practice of sending Valentine's cards appears in Elizabeth Gaskell's Mr. Harrison's Confessions (published 1851). Since 2001, the Greeting Card Association has been giving an annual "Esther Howland Award for a Greeting Card Visionary." The U.S. Greeting Card Association estimates that approximately one billion valentines are sent each year worldwide, making the day the second largest card-sending holiday of the year behind Christmas. The association estimates that, in the US, men spend in average twice as much money as women.

Since the 19th century, handwritten notes have largely given way to mass-produced greeting cards. The mid-nineteenth century Valentine's Day trade was a harbinger of further commercialized holidays in the United States to follow.

In the second half of the twentieth century, the practice of exchanging cards was extended to all manner of gifts in the United States, usually from a man to a woman.Such gifts typically include roses and chocolates packed in a red satin, heart-shaped box. In the 1980s, the diamond industry began to promote Valentine's Day as an occasion for giving jewelry. The day has come to be associated with a generic platonic greeting of "Happy Valentine's Day." As a joke, Valentine's Day is also referred to as "Singles Awareness Day." In some North American elementary schools, children decorate classrooms, exchange cards, and eat sweets. The greeting cards of these students often mention what they appreciate about each other.

The rise of Internet popularity at the turn of the millennium is creating new traditions. Millions of people use, every year, digital means of creating and sending Valentine's Day greeting messages such as e-cards, love coupons or printable greeting cards.

There are some families, however, who choose to find other means of honoring Saint Valentine on this special day. Many of these traditions involve bonfires, for fire is said to represent passion.

Antique and vintage Valentines, 1850–1950

Valentines of the mid-19th and early 20th centuries

• 
  Esther Howland Valentine, circa 1850: "Weddings now are all the go, Will you marry me or no"
• 
  Handwritten poem, "To Susanna" dated Valentine's Day, 1850 (Cork, Ireland)
• 
  Comic Valentine, mid-19th century: "R stands for rod, which can give a smart crack, And ought to be used For a day on your back."
• 
  Valentine card, 1862: "My dearest Miss, I send thee a kiss" addressed to Miss Jenny Lane of Crostwight Hall, Smallburgh, Norfolk.
• 
  Folk art Valentine and envelope dated 1875 addressed to Clara Dunn of Newfield, New Jersey
• 
  Whitney Valentine, 1887; Howland sold her New England Valentine Company to the George C. Whitney Company in 1881
• 
  Seascape Valentine, date unknown
• 
  Vinegar Valentine, circa 1900

Postcards, "pop-ups", and mechanical Valentines, circa 1900-1930

• 
  Buster Brown Valentine postcard by Richard Felton Outcault, early years of 20th century
• 
  Advertisement for Prang's greeting cards, 1883
• 
  Postcard by Nister, circa 1906
• 
  Valentine postcard, circa 1900-1910
• 
  A tiny 2-inch pop-up Valentine, circa 1920
• 
  Football-playing Disney-like rat and bulldog are set in motion by the pull-tab on the right, circa 1920
• 
  A grommet affixed to the center of the card permits the dog's eyes to glance side-to-side when the blue bow is moved
• 
  Rocking horse and rider, circa 1920-1930

Black Americana and children's Valentines

• 
  Children's Valentine in somewhat questionable taste, 1940-1950
• Anthropomorphic Valentine, circa 1950-1960
  Anthropomorphic Valentine, circa 1950-1960

Similar days honoring love

In the West

Europe

While sending cards, flowers, chocolates and other gifts is traditional in the UK, Valentine's Day has various regional customs. In Norfolk, a character called 'Jack' Valentine knocks on the rear door of houses leaving sweets and presents for children. Although he was leaving treats, many children were scared of this mystical person. In Wales, many people celebrate Dydd Santes Dwynwen (St Dwynwen's Day) on January 25 instead of or as well as St Valentine's Day. The day commemorates St Dwynwen, the patron saint of Welsh lovers. In France, a traditionally Catholic country, Valentine's Day is known simply as "Saint Valentin", and is celebrated in much the same way as other western countries. In Spain Valentine's Day is known as "San Valentín" and is celebrated the same way as in the U.K, although in Catalonia it is largely superseded by similar festivities of rose and/or book giving on La Diada de Sant Jordi (Saint George's Day). In Portugal it's more commonly referred to as "Dia dos Namorados" (Boy/Girlfriend's Day).

In Denmark and Norway, Valentine's Day (14 Feb) is known as Valentinsdag. It is not celebrated to a large extent, but many people take time to eat a romantic dinner with their partner, to send a card to a secret love or give a red rose to their loved one. In Sweden it is called Alla hjärtans dag ("All Hearts' Day") and was launched in the 1960s by the flower industry's commercial interests, and due to the influence of American culture. It is not an official holiday, but its celebration is recognized and sales of cosmetics and flowers for this holiday are only exceeded by those for Mother's Day.

In Finland Valentine's Day is called Ystävänpäivä which translates into "Friend's day". As the name indicates, this day is more about remembering all your friends, not only your loved ones. In Estonia Valentine's Day is called Sõbrapäev, which has the same meaning.

In Slovenia, a proverb says that "St Valentine brings the keys of roots," so on February 14, plants and flowers start to grow. Valentine's Day has been celebrated as the day when the first work in the vineyards and in the fields commences. It is also said that birds propose to each other or marry on that day. Nevertheless, it has only recently been celebrated as the day of love. The day of love is traditionally March 12, the Saint Gregory's day. Another proverb says "Valentin - prvi spomladin" ("Valentine — first saint of spring"), as in some places (especially White Carniola) Saint Valentine marks the beginning of spring.

In Romania, the traditional holiday for lovers is Dragobete, which is celebrated on February 24. It is named after a character from Romanian folklore who was supposed to be the son of Baba Dochia. Part of his name is the word drag ("dear"), which can also be found in the word dragoste ("love"). In recent years, Romania has also started celebrating Valentine's Day, despite already having Dragobete as a traditional holiday. This has drawn backlash from many groups, reputable persons and institutions but also nationalist organizations like Noua Dreaptǎ, who condemn Valentine's Day for being superficial, commercialist and imported Western kitsch.

Valentine's Day is called Sevgililer Günü in Turkey, which translates into "Sweethearts' Day".

According to Jewish tradition the 15th day of the month of Av - Tu B'Av (usually late August) is the festival of love. In ancient times girls would wear white dresses and dance in the vineyards, where the boys would be waiting for them (Mishna Taanith end of Chapter 4). In modern Israeli culture this is a popular day to pronounce love, propose marriage and give gifts like cards or flowers.

Mexico,Central and South America

In Mexico, Guatemala and in El Salvador, Valentine's Day is known as "Día del Amor y la Amistad" (Day of Love and Friendship). Although it is similar to the United States' version in many ways, it is also common to see people do "acts of appreciation" for their friends.

In Brazil, the Dia dos Namorados (lit. "Day of the Enamored", or "Boyfriends'/Girlfriends' Day") is celebrated on June 12, when couples exchange gifts, chocolates, cards and flower bouquets. This day was chosen probably because it is the day before the Festa junina’s Saint Anthony's day, known there as the marriage saint, when traditionally many single women perform popular rituals, called simpatias, in order to find a good husband or boyfriend. The February 14's Valentine's Day is not celebrated at all, mainly for cultural and commercial reasons, since it usually falls too little before or after Carnival, a major floating holiday in Brazil — long regarded as a holiday of sex and debauchery by many in the country — that can fall anywhere from early February to early March.

In Venezuela, in 2009, President Hugo Chavez said in a meeting to his supporters for the upcoming referendum vote on February 15, that "since on the 14th, there will be no time of doing nothing, nothing or next to nothing ... maybe a little kiss or something very superficial", he recommended people to celebrate a week of love after the referendum vote.

In most of South America the Día del amor y la amistad (lit. "Love and Friendship Day") and the Amigo secreto ("Secret friend") are quite popular and usually celebrated together on the 14 of February (one exception is Colombia, where it is celebrated every third Saturday of September). The latter consists of randomly assigning to each participant a recipient who is to be given an anonymous gift (similar to the Christmas tradition of Secret Santa).

Asia

Thanks to a concentrated marketing effort, Valentine's Day is celebrated in some Asian countries with Singaporeans, Chinese and South Koreans spending the most money on Valentine's gifts.

In Japan, in 1960, Morinaga, one of the biggest Japanese confectionery companies, originated the present custom that only women give chocolates to men. In particular, office ladies give chocolate to their co-workers. One month later, on March 14, White Day was created by the Japanese National Confectionery Industry Association as a "reply day", where men are expected to return the favour to those who gave them chocolates on Valentine's Day. Unlike western countries, gifts such as candies, flowers, or dinner dates are uncommon. Many women feel obliged to give chocolates to all male co-workers, except when the 14th falls on a Sunday, a holiday. This is known as giri-choko (義理チョコ), from giri ("obligation") and choko, ("chocolate"), with unpopular co-workers receiving only "ultra-obligatory" chō-giri choko cheap chocolate. This contrasts with honmei-choko (本命チョコ, Favorite chocolate); chocolate given to a loved one. Friends, especially girls, may exchange chocolate referred to as tomo-choko (友チョコ); from tomo meaning "friend".

In South Korea, women give chocolate to men on February 14, and men give non-chocolate candy to women on March 14 (White Day). On April 14 (Black Day), those who did not receive anything on the 14th of Feb or March go to a Chinese restaurant to eat black noodles (자장면 jajangmyeon) and "mourn" their single life. Koreans also celebrate Pepero Day on November 11, when young couples give each other Pepero cookies. The date '11/11' is intended to resemble the long shape of the cookie. The 14th of every month marks a love-related day in Korea, although most of them are obscure. From January to December: Candle Day, Valentine's Day, White Day, Black Day, Rose Day, Kiss Day, Silver Day, Green Day, Music Day, Wine Day, Movie Day, and Hug Day.

In China, the common situation is the man gives chocolate, flowers or both to the woman that he loves. In Chinese, Valentine's Day is called (simplified Chinese: 情人节; traditional Chinese: 情人節; pinyin: qíng rén jié).

In the Philippines, Valentine's Day is called "Araw ng mga Puso" or "Hearts Day". It is usually marked by a steep increase in the prices of flowers.

Similar Asian traditions

In Chinese culture, there is an older observance related to lovers, called "The Night of Sevens" (Chinese: 七夕; pinyin: Qi Xi). According to the legend, the Cowherd star and the Weaver Maid star are normally separated by the milky way (silvery river) but are allowed to meet by crossing it on the 7th day of the 7th month of the Chinese calendar.

In Japan, a slightly different version of 七夕 called Tanabata is celebrated, on July 7 (Gregorian calendar. The celebration is not related to St. Valentine's Day.

Middle East

In Iran, the Sepandarmazgan, or Esfandegan, is an age-old traditional celebration of love, friendship and Earth. It has been progressively forgotten in favour of the Western celebration of Valentine's Day. The Association of Iran's Cultural and Natural Phenomena has been trying since 2006 to make Sepandarmazgan a national holiday on 17 February, in order to replace the Western holiday.

Conflict with religious fundamentalists

India

In India, in past Valentine's Day has been explicitly discouraged by some of the Hindu fundamentalists, mainly the Shiv Sena, the Bajrang Dal and the Vishva Hindu Parishad. Since 2001 there has been each year violent clashes between shopkeepers dealing in Valentine related items and Shiv Sena die-hards, who oppose it as "cultural pollution from the west". Especially in Mumbai and surrounding areas Bal Thackeray and others sent out signals before the day warning people not to have anything to do with Valentine. Those who violate this are dealt with harshly by baton-holding brigands of Shiv Sena who lurk in public places especially parks, chasing young people holding hands and others suspected to be lovers. In many parts of south India couples who are found in parks and other public places are immediately forced to marry on the spot by the Shiv Sena and other similar activists.

The Middle East

Saudi Arabia

In Saudi Arabia, in 2002 and 2008, religious police banned the sale of all Valentine's Day items, telling shop workers to remove any red items, as the day is considered a Christian holiday. In 2008 this ban created a black market of roses and wrapping paper.

Pakistan

The Jamaat-e-Islami political party has called for the banning of the holiday, and has called it "a shameful day. The people in the West are just fulfilling and satisfying their sex thirst." They claim that the holiday is an insult to Islam. Despite this, the celebration is increasingly popular and the florist shops expect to sell great amount of flowers, specially red roses.

See also

• Saint Valentine's Day massacre
• White Day (March 14) - similar to Valentine's Day
• Black Day (April 14) - celebration day for single people
• Sepandarmazgan (February 17) - day of love and earth in Iranian culture
• Sailor's Valentines
• Vinegar valentines
• Dydd Santes Dwynwen
• Antivalentinism
• Hallmark holiday
• Valentine's Day Love Coupons
• Women’s Memorial March, held on Valentine's Day in Vancouver, British Columbia.