KLYY

KLYY
Riverside, California;
Broadcast area	Inland Empire; Greater Los Angeles Area;
Frequency	97.5 MHz (HD Radio)
Branding	José 97.5 y 103.1
Programming
Language(s)	Spanish
Format	FM/HD1: Spanish Norteno Adult Hits; HD2: Hispanic Oldies
Ownership
Owner	Entravision Communications; (Entravision Holdings, LLC);
Sister stations	KDLE
History
First air date	1959 (as KDUO)
Former call signs	KDUO (1959-1992); KHTX (1992-1994); KHTX-FM (2/1994-12/1994); KVAR (1994-1997); KSSE (1997-2003)
Technical information
Facility ID	58809
Class	B
ERP	72,000 watts
HAAT	557 meters (1,827 ft)
Repeater(s)	103.1 FM KDLD
Links
Webcast	Listen Live
Website	jose.entravision.com

KLYY (97.5 MHz, "José 97.5 y 103.1") is a commercial FM radio station located in Riverside, California, broadcasting to the Inland Empire , Greater Los Angeles areas. KLYY airs a Spanish adult hits music format. It operates from studios in Los Angeles with the transmitter located in the San Bernardino National Forest.

KLYY broadcasts in HD Radio.^[1]

History

KLYY signed on in 1959 under the call letters of KDUO, airing religious programming. It had been originally KQXM, owned by Leslie Morgan Wills, but was sold before it signed on. The KDUO call letters were used as it is the acronym for the phrase "Do Unto Others". KDUO was initially owned by the College of Medical Evangelists, a predecessor to Loma Linda University, until being sold to the Southeastern California Broadcasting Company and then the KFXM Broadcasting Company in 1969.

KDUO would later adopt an easy listening music format. However, the format was in decline in the 1980s and KDUO's ratings were in a steady decline.

On the morning of January 25, 1992 at 6 a.m, KDUO dropped the easy listening music format and began stunting as a "public radio" outlet. Disc jockeys from other radio stations took over the station and each played a different music format every hour, including classic rock, pop, country, oldies, and smooth jazz. On January 31, 1992 at 5:00 p.m., the 97-hour stunt ended with an announcement that the new format would be oldies. The station adopted the name "K-Hits 97.5"; the first song played was "Good Vibrations" by The Beach Boys. Soon after, KDUO changed its call letters to KHTX. Despite the changes, the station's ratings did not improve much; this might be attributed to KHTX's marketing strategy. Instead of a direct challenge to KOLA, which was airing a similar format via satellite, it elected to target KRTH. This move was not successful, likely because it did not cover the entire Greater Los Angeles area and competition in the market was fierce as KCBS-FM aired an oldies music format at this time.

In 1994, KHTX dropped the oldies format in favor of country music. This put KHTX in direct competition with KFRG, which had a loyal listening audience evident by its high ratings. KHTX was acquired by Noggales Broadcasting.

KHTX's format was changed yet again in 1995, this time to Spanish hits under the call letters KVAR as "Variedades 97.5". In 1997, the station was rebranded as Latin pop format "Super Estrella" adopting the call letters of KSSE.

On January 2, 1997 KLYY Launched Oye 97.5 "La Cumbia Caliente" which it owned by Entravision by the first cumbia was La Pollera Colorada. in 2003 the played various cumbia from Mexico to South America and sonidera. On February 15, 2007 La Chokolata starts the first time from 2:00 to 8:00 p.m. It got cancelled in 2008. They played the last Cumbia was El Pipiripau by Los Plebeyos and Eres mi Reina By California Show. Oye 97.5 "La Cumbia Caliente got dropped and disappeared across the United States.

On January 16, 2003, KSSE moved to 107.1 FM and a call letter swap landed the present KLYY call letters on 97.5 FM.

On January 8, 2018, Entravision flipped the KLYY/KDLD/KDLE trimulcast, carrying Spanish adult hits format "José 97.5", to Regional Mexican as "La Tricolor 97.5 y 103.1".^[2] Just four months later, on May 2, KLYY reverted to the previous Spanish hits format and "José 97.5" branding. On July 26, 2018, the station was flipped to "José 97.5".^[3]

On January 7, 2019, the KSSE/KSSD/KSSC simulcast on 107.1 began to simulcast "José 97.5", extending its coverage area to multiple cities and other areas.^[4]

History of the KLYY call letters

From 1996 to 1999, KLYY was known as alternative rock "Y107" at 107.1 MHz. Spanish Hits station, "Viva" (KLYY, KVYY, KSYY) operated on the 107.1 frequency from 1999 to 2003 but was divested by Big City after filing for Chapter 11 bankruptcy. As of July 2018, the 107.1 frequency carries KSSE, a Spanish Adult Hits station known as "Viva 107.1 ".

Previous logos

References

^ "Archived copy". Archived from the original on 2017-01-28. Retrieved 2015-09-15.{{cite web}}: CS1 maint: archived copy as title (link) HD Radio Guide for Los Angeles
^ Venta, Lance (January 10, 2018). "Entravision Brings La Tricolor To Los Angeles; Suavecita To 11 Markets". Radio Insight. Retrieved May 3, 2018.
^ Venta, Lance (May 2, 2018). "José Returns to Riverside After Four Months Away". Radio Insight. Retrieved May 2, 2018.
^ https://radioinsight.com/headlines/173492/jose-returns-to-los-angeles-replacing-la-suavecita/

External links

Jose Radio Los Angeles Facebook
KLYY official website
Facility details for Facility ID KLYY ({{{2}}}) in the FCC Licensing and Management System
{{{2}}} in Nielsen Audio's FM station database
List of ¨Grandfathered¨ FM ¨Superpower¨ radio stations in the United States

34°14′04″N 117°08′27″W / 34.2345°N 117.1409°W / 34.2345; -117.1409

[1] "Archived copy". Archived from the original on 2017-01-28. Retrieved 2015-09-15.{{cite web}}: CS1 maint: archived copy as title (link) HD Radio Guide for Los Angeles

[2] Venta, Lance (January 10, 2018). "Entravision Brings La Tricolor To Los Angeles; Suavecita To 11 Markets". Radio Insight. Retrieved May 3, 2018.

[3] Venta, Lance (May 2, 2018). "José Returns to Riverside After Four Months Away". Radio Insight. Retrieved May 2, 2018.

[4] ttps://radioinsight.com/headlines/173492/jose-returns-to-los-angeles-replacing-la-suavecita/

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v t e Spanish-language radio stations in the state of California
Stations	KAEH – Beaumont KAFY – Bakersfield KATD – Pittsburg KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBHH – Kerman KBKY – Merced KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KCAL – Redlands KCCL – Woodland KCFA – Arnold KCHJ – Delano KCVR – Columbia KEBN – Garden Grove KEBT – Lost Hills KEPD – Ridgecrest KERU-FM – Blythe KEXA – King City KEYQ – Fresno KEZY – San Bernardino KFSD – Escondido KFSG – Roseville KFSO-FM – Visalia KGED - Fresno KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHCV – Mecca KHDC – Chualar KHHM – Shingle Springs KHMU – Buttonwillow KHPY – Moreno Valley KHSQ – Trinidad KIDI-FM – Lompoc KIQI – San Francisco KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KLAX-FM – East Los Angeles KLBN – Fresno KLOC – Turlock KLJR-FM – Santa Paula KLLE – North Fork KLLI – Los Angeles KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ-FM – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJV – Soledad KMLA – El Rio KMLM-FM – Grover Beach KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KMZR – Atwater KNTO – Chowchilla KODV – Barstow KOKO-FM – Kerman KOND – Hanford KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY-FM – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Clovis KRHM-LP – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSAC-FM – Dunnigan KSCA – Glendale KSDO – San Diego KSEA – Greenfield KSGZ – Greenfield KSEH – Brawley KSES-FM – Seaside KSFN – Piedmont KSJV – Fresno KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KSXY – Forestville KTAP – Santa Maria KTGE – Salinas KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTSE-FM – Patterson KUBO – Calexico KUFW – Kingsburg KUNA-FM – La Quinta KVMX-FM – Placerville KVON – Napa KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWQQ – Hemet KWRN – Apple Valley KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Chualar KXTS – Geyserville KXVV – Victorville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSZ – Colusa
Defunct	KDBV – Salinas KDDF – Mecca KESQ – Indio KFVR – Crescent City KNCR – Fortuna KSKD – Livingston
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other