Discovery Kids (Latin American TV channel)
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| Country | United States |
|---|---|
| Headquarters | Miami, Florida |
| Programming | |
| Language(s) | Spanish Portuguese English |
| Ownership | |
| Owner | Discovery, Inc. NBCUniversal (minority, since 2016) |
Discovery Kids Latin America is a cable television channel owned by Discovery, Inc. and headquartered in Miami, Florida, which started as a programming block on the Latin American version of Discovery Channel. It is the only Discovery channel to feature its own mascots.
The channel is divided into five feeds:[1] Pan-Latin American, Chile, Argentina, Mexico, the Spanish-language and Brazilian Portuguese HD feed in Brazil (including its simulcast, HD feed).
History
1996–2003
The channel was launched on November 1, 1996 and programming was aimed for older children and preschoolers. Preschool programming aired in the mornings, while shows for older children aired in the afternoons-evenings. In September 2002, preschool programming began airing around the clock on weekdays, while shows for older children only aired around the clock on weekends.
2003–2009
In January 2003, the channel changed its programming to target mainly preschoolers removing all shows for older children. In March 2005, the channel introduced Doki. In 2008, Doki was accompanied by his friends ‘'Mundi, Gabi, Oto, Fico, and Anabella.
2009–2016
On March 30, 2009, the channel radically changed its logo, and adopted new programming, bumpers and schedules. Another image renovation was adopted on April 15, 2013. [2]
2016–present
On April 1, 2016, Discovery Kids got a new logo for the celebration of the channel's 20th anniversary.
Programming
Live events
- La Ronda de Discovery Kids: The channel organized live events called La Ronda de Discovery Kids (The Discovery Kids Tour), where "Doki", the channel's mascot, along with characters from the series visited some cities and make performings. The last event with that name was in 2008, however, the channel still organizes events on Latin American cities from time to time. In 2009 was another similar project called Exploration which dealt with the environment, In 2010 was made only in Mexico a similar event called En sus marcas, listos, ya (On your marks, get set, go!) In July, August, and September 2012, They were performing Expreso Discovery Kids (Discovery Kids Express) in city of Mexico and Venezuela.[3]
See also
References
- ^ "Discovery Kids". Retrieved July 14, 2017.
- ^ "Discovery Kids : Doki La serie promo". Retrieved December 5, 2016.
- ^ "Expreso Discovery Kids en Galerias Valle Oriente". Retrieved September 6, 2016.