The word Kerugoya comes from Kikuyu words 'Kiri-guoya' which means 'The fearful (Bush)'. The place was formerly covered with thick bushes and when the whites arrived in the villages, they named the so-called 'Kithaka kiri guoya' (Gichugu Dialect). Hence the modern name Kerugoya.
Kerugoya forms a local authority together with another township, Kutus. It is known as Kerugoya/Kutus municipality. The municipality has a population of 39,441, of whom 14,056 are classified urban (1999 census ).
The municipality has six wards: Kerugoya Central, Kerugoya North, Kerugoya South, Kutus South, Kutus Central and Nduini. Most of these wards belong to Kerugoya/Kutus Constituency. Kerugoya is also headquarters of Central division of Kirinyaga District.
A famous deaf school Kerugoya School for the Deaf is based in Kerugoya Town. Others are, Kirinyaga Township Primary School, Kerugoya Boys High School, Kerugoya Girls High School, Facing MT. Kenya High. others are Kerugoya Good shepherd academy kerugoya St. Joseph Academy and many more.
It is associated as economic hub of the region given the big arable farms held by local farmers: Tea, coffee,and others food stuff are among the crops grown in the upper area,as the region is most suitable for farming.
To support agricultural and daily farming there are several agro-vet business in Kerugoya town, including Balmgrow located behind Cleanshelf supermarket. It has both wholesale and retail services.
The town also hosts some of the best Computer Technical Support Engineers Namely; X-Hoodz Tech. Inc. Located Opp. Kerugoya Cereals Market, West Gate, Mbungu House. They offer: Technical Support, Computer Repair & Maintenance, Software Installation & Development, Computer & Accessories Sales, Website Development & Hosting.
In various places like in Wanjao House where Internet service is available 24 hours a day, seven days per week. Also the presence of various banks (among them Equity bank, Commercial bank, Cooperative bank, Family Bank, Barclays Bank, K-Rep Bank, Bigwa Sacco, Kirinyaga Farmers Sacco, Muhigia Sacco and FEP Bank) show good performance economically.
Milk production in Kirinyaga county is on the rise with many farmers favoring dairy farming for its handsome rewards. Kirima Slopes Co-operative Society buys milk from farmers and then sells it to Brookside Dairy. In the year 2014, the cooperative society which is a community-based initiative received Ksh.89million as payment for milk sold to Brookside company.
When traveling from Nairobi, the capital city, Kerugoya town is easily accessible by use of public service vehicle (Matatu) and it typically takes about 2 hrs of travel at a legal speed limit of 80 km/h. Mostly these vehicles are located in Nyamakima and Nyamakima bus stages. The widely used Saccos are as follows: KUKENA, Supreme Shuttle, 2NK or Private vehicle etc.
Kerugoya has multiple gas stations such as Total, Kobil, and National Oil.
- Kenya National Bureau of Statistics: Population of local authorities
- Electoral Commission of Kenya: Registration centres by electoral area and constituency
- Registration centres by electoral area and constituency