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|Owner||Fiat Chrysler Automobiles|
Mopar is the parts, service and customer care organization within Fiat Chrysler Automobiles. Mopar also designs and builds a small number of customized vehicles. The name derives from a combination of letters from the words "MOtor" and "PARts".
The term was first used by Chrysler in the 1920s and was introduced as a brand starting in 1937. Mopar parts are original equipment manufactured parts for Chrysler vehicles. The term “Mopar” has passed into broader usage among car enthusiasts as an unambiguous reference to the parent company Chrysler Group LLC.
The term has thus become an inclusive word for any Chrysler-built vehicle—most any Dodge, Chrysler, Plymouth, Imperial, DeSoto or Dodge Trucks/Ram, plus Jeep vehicles built after Chrysler's 1987 buyout of American Motors (including the short-lived Eagle brand) and, since 2011, Fiat and Alfa Romeo following Fiat's takeover of Chrysler. In Canada, these were sold under the Chryco and AutoPar brands until the Mopar brand was phased into that nation's market, starting in the late 1970s.
In 1996, Mopar sponsored the #30 car of Jimmy Hensley in the NASCAR Camping World Truck Series. From 2004 to 2007 Mopar sponsored the #9 car driven by Kasey Kahne in the Sprint Cup Series for the Bank of America 500 at Charlotte Motor Speedway. They also sponsored his sprint car.
In the United States and Canada, Mopar participates in Formula D. Formula Drift drivers are Samuel Hubinette, and in Canadian Drift Championship Vanessa Ozawa, Kevin Huynh, and John Yakomoto. Mopar had sponsored NHRA drag racer Allen Johnson in that series' Pro Stock division for 20 years, but for 2016 season they sponsored Jegs Coughlin Jr and Erica Enders-Stevens.
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Mopar is a branch off of the Chrysler Company. The name came from the combination of the two words Motor and Parts. Their branches’ first product was antifreeze, which is a chemical used in the radiator in order to not let the liquid freeze in cold climate. Following the antifreeze was wiring harnesses, radio parts, simple engine parts, and more. In order to expand more, the Mopar branch started training programs for motor technicians. To even further expand, Chrysler built the Center Line parts depot which sold Mopar parts. This depot remains the headquarters of the Mopar branch today. By this time, racing and raw power was the main expectation out of cars. In order to prove their brand, Mopar started sponsoring race teams and building powerful trucks, sedans, and coupes. One team they sponsored was run by Don Garlits, who later won the NHRA championship. Mopar shifted their products toward race-performance and power-gaining setups. Mopar was now a good, trust worthy brand for performance parts. With other companies pushing to overtake the car world, Mopar had to create something unforgettable and unbeatable. Their solution was the creation of the 426 HEMI engine. The creation of the “Elephant” of an engine made the Mopar branch iconic in the drag racing game. Dealers from all over started carrying Mopar parts and crate engines. Since then, Mopar has grown exponentially and started its own assembly lines, adding parts to cars through special orders, called “super stock.” The Mopar name became the number one name in super stock cars due to the Dodge Dart and the Plymouth Barracuda. Mopar was a quiet brand, until recently, power has become a priority, and in the 2000s dodge made an option on most of their sporty models to have a HEMI engine in the powertrain. The SRT series and special packages have been very popular within dodge and continue to grow with the old school displacement of the cylinders, accompanied with the new technology Dodge utilizes today. The HEMI (new) The first generations of Hemi engines were produced during the 1950s. These engines were the first ever to have a spherical combustion chamber, which lead to much greater explosive efficiency. What this means is the top of the heads is half of a sphere and the piston heads are the other half of the sphere. When the piston compresses the air and fuel ratio, and when the spark is brought into effect, the area where the explosion happens is a perfect sphere. “…that are Hemi engines; in other words, they utilize a hemispherical combustion chamber. A hemispherical cylinder head allows the valves to be inline rather than side-by-side, which gives a straighter, simpler airflow path, allows large valves, and gives greater efficiency. The hemi design places the sparkplug in the center, giving more even ignition.” (Offroaders, 2010)
Car models produced (new) Mopar was originally a parts branch, but they made so many successful innovations that Chrysler, dodge, Plymouth and others started using the parts in the factory. Thus Mopar cars started as Super Stock cars, such as the Plymouth Hemi Cuda, Plymouth Hemi GTX, Dodge Hemi Charger, and many others. Technically, Jeep, Fiat, and other branches are considered Mopar but the original brands are Chrysler, Dodge, and Plymouth. New Technology Mopar has been very busy in the past decade. They have introduced many new technologies, such as smartphone vehicle information apps, in-vehicle wireless charging, and factory-connected tablet technology. Mopar has also introduced some limited edition, factory built Mopar vehicles, starting with the Mopar ’10 Challenger. Since this first collectible, Mopar has released a limited edition every year. The most recent is the Mopar ’16 Ram Rebel. Since the first limited edition vehicle in 2010, Mopar has sold 3,650 collectible vehicles. Hopefully Mopar will continue to produce high-end parts and keep thinking of new ways to change the game in the car world.
History of Chrysler Corporation and its various marques - Plymouth, Dodge, Jeep, etc.. (2017). Allpar.com. Retrieved 22 March 2017, from http://www.allpar.com/history/ Mopar and Mopar logos: an illustrated history. (2017). Allpar.com. Retrieved 24 March 2017, from http://www.allpar.com/cars/mopar/ Mopar: from antifreeze to a global parts giant. (2017). Motor Equipmet News. Retrieved 9 April 2017, from http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?sid=44cf4f1c-f88c-4d0e-8797-0b7454b997d3@sessionmgr102&vid=3&hid=122.
Mopar Power - Chrysler muscle cars built for speed and power | Hagerty Magazine. (2017). Hagerty.ca. Retrieved 22 March 2017, from https://www.hagerty.ca/articles-videos/Articles/2008/06/02/World-of-Mopar The Complete Book of Dodge and Plymouth Muscle. (2017). Google Books. Retrieved 22 March 2017, from https://books.google.ca/books?id=6zSfB-ph6yYC&pg=PA9&lpg=PA9&dq=(mopar+or+Chrysler+or+plymouth)+and+(+history+or+trends+or+past)&source=bl&ots=rmUlW8QLVv&sig=p6DercXlzZbD9TPB6OxxWl4ZGWg&hl=en&sa=X&ved=0ahUKEwjjivHHm-nSAhUY-2MKHRh5DR0Q6AEIPzAG#v=onepage&q=(mopar%20or%20Chrysler%20or%20plymouth)%20and%20(%20history%20or%20trends%20or%20past)&f=false
|Wikimedia Commons has media related to Mopar.|
- Official Mopar Website
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- Official Mopar YouTube
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