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Nordic Mist

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Nordic Mist
Nordic Mist tonic water
Typedrink mixer
ManufacturerCoca-Cola
Country of origin United States
Introduced1992
Related productsClearly Canadian
Perrier

Nordic Mist is a line of soft drink mixers by The Coca-Cola Company sold in Belgium, Chile, Finland, Guinea-Bissau, Luxembourg, Portugal, and Spain.[1]

History

Nordic Mist was introduced to New York City, Boston, Pittsburgh, and Philadelphia in September 1992. It was the result of a team working under Mary Minnick to develop beverages to compete in the growing low-carbohydrate, healthier soft drink market.[2] Nordic Mist was created more specifically to compete with Clearly Canadian, a brand of sparkling water quickly growing in popularity at the time.[3] At its debut it was available in five flavors - black cherry, raspberry, peach, pineapple, and kiwi-pineapple-guava.[4] Chile saw the arrival of Nordic Mist in 1997, distributed there by Embotelladora Andina.[5][6]

Nordic Mist was introduced to Spain in 2000. In less than three years Coca-Cola enjoyed a 17% share of the tonic water market.[7]

Flavors

  • Bitter Lemon
  • Bitter Water
  • Fruit Punch
  • Ginger Ale
  • Lemon
  • Orange
  • Tonic Water
  • Agrumes

Trivia

Nordic Mist has achieved almost cult status as the best mixer for gin & tonic with various Facebook pages [8] and blogs [9] requesting its export to other countries where it is not currently available.

In German slang, the word "Mist" (literally translated: manure) is used as a mild expletive. The closest approximation in English could be "crap". The way Nordic is written on the logo, with an O with a slash (Ø), pronounces exactly like Nerdic in Norwegian and Danish. This might be the reason why it never was launched in Scandinavian countries.

The mixer was produced by a team headed by Mary Minnick and was nicknamed "Wolf Sweat" by some senior Coke executives.

See also

References

  1. ^ Coca-Cola Website
  2. ^ Business Week Magazine
  3. ^ New York Times
  4. ^ Highbeam Website
  5. ^ Salute to Soda Website
  6. ^ IBM Website
  7. ^ BeverageDaily Website
  8. ^ https://www.facebook.com/topic.php?uid=2219865276&topic=2213
  9. ^ http://www.expatforum.com/expats/spain-expat-forum-expats-living-spain/28360-nordic-mist-tonic-water-can-any-one-help.html
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