Winner (band)

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Winner
180110 위너.jpg
Winner at the 2018 Golden Disk Awards (from left to right : Mino, Seunghoon, Jinwoo, Seungyoon)
Background information
OriginSeoul, South Korea
Genres
Years active2014 (2014)–present
LabelsYG
Associated acts
Websiteyg-winner.co.kr
Members
Past members

Winner (Korean위너), stylized as WINNER, is a South Korean boy group formed in 2013 by YGE through reality survival program WIN: Who Is Next. The group currently consists of four members, Jinwoo, Seunghoon, Mino and Seungyoon. One of the original members, Taehyun, departed from the group in November 2016.

After several delays, the group officially debuted on August 17, 2014, also marking their first broadcast stage on SBS' Inkigayo. On September 10, the group debuted in Japan. They won a number of awards for Best New Artist in 2014, including at the Mnet Asian Music Awards, the Melon Music Awards, and the Golden Disc Awards.

History[edit]

2010–2013: Pre-debut and Win: Who Is Next?[edit]

In 2010, the group's leader Kang Seung-yoon was a contestant on Mnet's Superstar K2, finishing in fourth place.[1] The following year, he signed with YGE and made his acting debut in the MBC sitcom High Kick: Revenge of the Short Legged.[2] In 2013, he debuted as a solo artist and released multiple songs, including hit single "It Rains".[3] In 2010, Kim Jin-woo was brought to the agency by Big Bang's Seungri through Joy Dance Plug In Music Academy.[4] Nam Tae-hyun was recruited through audition in 2011. Lee Seung-hoon competed in SBS's K-pop Star in 2012, finishing in fourth place.[5] Soon after, he signed under YGE the same year on May 16.[6] Song Min-ho initially debuted under Y2Y Contents Company in the group BoM, which disbanded two years later. In 2013, he joined YGE through audition, after being noticed from his appearance in Channel A's The Strongest K-POP Survival.[7]

On August 23, 2013 the five competed as "Team A" on Mnet survival program Win: Who Is Next against "Team B", consisting of trainees they also have trained with under the label. Throughout the span of 100 days, the show consisted of three rounds of performances and public voting.[8] During the finale, on October 25 Team A was announced as the winners thus claiming the title "Winner" and commencing with preparation for debut.[9][10] They performed as the opening act at labelmate senior Big Bang's Japanese dome tour beginning on November 15.[11] From December 13, Winner broadcast their reality program, Winner TV, consisting of ten episodes on Mnet showcasing their debut preparation and lifestyle.[12]

2014: Debut with 2014 S/S and commercial success[edit]

Winner performing at the Melon Music Awards on November 13, 2014.

On March 1 and 2, 2014 Winner performed as guests at labelmate senior 2NE1's All or Nothing tour in Seoul.[13] Winner continued appearing as guest performers in other stops of 2NE1's second world tour, including Hong Kong on March 22, April 11 in China, April 26 and 27 in Taiwan, May 17 in Philippines and May 24 in Malaysia.[14] In midst of touring with 2NE1, Winner joined the YG Family Power World Tour from April 12. Between June and August, the group members were re-introduced to the public after eight months in anticipation for their debut, through series of teaser images and videos.[15][16] Ahead of debut, on August 6 Winner awed the public through the unique idea of holding a showcase in the form of a launch party with an audience of 400 attendees. The event held a fashion show with models from YGKPlus on the runway, ultimately finishing with the members themselves in their unique suits. South Korean media revealed such an event was uncommon and fresh.[17] The show gave an insight to the classy image the group will bring through their debut with the digital release of studio album 2014 S/S on August 12 and physical on August 14.[18]

Winner receiving the bonsang award at the Melon Music Awards 2014

After several delays, the group officially debuted on August 17 with lead singles "Empty" and "Color Ring",[19] The same day, their first appearance was on SBS' Inkigayo and soon became the fastest group to win on a music show through M! Countdown.[20][21] 2014 S/S charted at number one on Gaon as well as Billboard World Albums Chart, while lead singles "Empty" and "Color Ring" claimed first and third respectively on Gaon.[22] Korea Herald cited the success of their lead single "Empty" as "unprecedented" for a newly debuted group, thus claiming the title "Monster rookies".[23][24] Their commercial success earned them the 'Top 10 Artist' award on Melon Music Awards, followed multiple 'Best New Artist' awards on shows including Golden Disc Awards and Gaon Chart Music Awards. Winner also found success in China, soon earning the Best New Force Group award at the QQ Music Awards alongside the Most Popular Korean Group award on the Youku Tudou Young Choice 2014.[25][26] On September 10, Winner released the Japanese version of their album, 2014 S/S: Japan Collection which peaked at No. 2 on the Oricon Weekly Album Chart, selling 35,079 copies in four days.[27] They embarked on their first Japan tour the next day, later successfully concluding the tour in Tokyo on October 11, drawing 50,000 people in total.[28][29] On December 9, Fuse announced their 13 Top Breakout Artists of 2014, with Winner at number 11, being the only South Korean artists on the list.[30] Dazed Digital revealed their top 20 K-pop tracks of 2014 on December 17 with Winner's "Color Ring" placing tenth.[31]

2015–2016: Solo endeavors, Exit : E, and Nam Taehyun's departure[edit]

Winner performing at the WINNER Japan Tour 2015 in Aichi on October 9, 2015

In 2015, the group went on hiatus while members of the group pursued solo endeavors. In September, Winner embarked on their second Japan tour, finishing in October with over 36,000 attendees.[32][33] In December, they were revealed to be returning in 2016 with five 'project releases'.[34] Their first release in 2016 was a "warm-up" duet featuring Mino and Nam, titled "Pricked".[35] In the lead-up to the group's official comeback, a number of musical covers of their lead singles were released as promotional teasers, featured artists include Lee Hi, Dean, AKMU, Zion.T, Epik High, Taeyang and G-Dragon.[36] Winner returned with EP Exit : E on February 1, 18 months since 2014 S/S.[37] Exit : E debuted at Number 2 on Billboard's World Albums Chart and Number 1 on the Gaon Album chart.[38] Lead singles "Baby Baby" and "Sentimental" topped all eight music streaming platforms in South Korea and achieved a real-time "all-kill", further proving their title as "digital monsters".[39] Their lead single "Baby Baby" received profound attention in China, becoming the most streamed song within the first half of the year among Korean releases on QQ Music, the largest music platform in China.[40] Winner held their first-ever concert tour nationwide starting on March 12 and 13 at Olympic Gymnasiums Arena in Seoul.[41][42]

From April 23, Winner's variety show Half-Moon Friends aired on JTBC, which gained popularity both domestically and abroad, particularly garnering over 75 million views via Miaopai and surpassing 100 million views through other platforms in China.[43] Their heightened success in China led them to winning the Overseas Popularity Award at the MTV Asia Music Gala.[44] In June, the group brought their Exit Tour to Japan, drawing over 36,000 fans in Japan alone.[45] On October 12, YGE announced Nam would be taking a break due to health problems, thus the rest of the Exit Movement series would be delayed indefinitely.[46] On November 25, Nam's departure from the group was announced, soon deciding to continue as four.[47][48]


2017–2018: Reformation, Everywhere World Tour and solo debuts[edit]

Winner attending as endorsers for Kiehl's Nature + The City Event in Gangnam on May 15, 2018.

On April 4, 2017 Winner made their anticipated return with their first release as a four-member group with the single album Fate Number For and lead singles "Really Really" and "Fool".[49][50] Notably, the music video for "Really Really" was filmed by director Dave Meyers.[51] Domestically, "Really Really" achieved placing number one on Gaon, while also debuting at No. 3 on Billboard World Digital Song Sales, marking the group's best position to date.[52] "Really Really" was also chosen to be on the Apple Music's "Best of the Week" list.[53] "Really Really" went on to creating the record of surpassing 100 million streams, making Winner the first ever male idol group in history to achieve this while keeping their "Chart-In" status.[54][55] As part of their promotions, Winner held a three-day "concept showroom" showcase, from April 2 to 4, located at Club NB in Seoul.[56] On May 31, they released their debut Japanese single, containing Japanese renditions of "Really Really" and "Fool".[57] On August 4, Winner made a comeback with the single album Our Twenty For including lead singles, "Love Me Love Me" and "Island".[58][59] "Love Me Love Me" was chosen by Dazed Digital as one of the 20 best K-Pop songs of 2017.[60] Through tvN's New Journey to the West 4, Mino's wish to appear on “Youth Over Flowers” with his fellow Winner members was granted as a special supplementary show. Filming for Winner's Youth Over Flowers took place in West Australia while airing began on November 7.[61] On November 30, Kang and Mino released soundtrack, "The Door” for tvN's Prison Playbook, where Kang starred in.[62]

Winner attending a fansign event at Lotte Department Store in Jamsil on December 29, 2018.

On February 7, 2018 Winner released their first Japanese studio album, "Our Twenty For", consisting new Japanese songs, "Raining" and "Have a Good Day".[63] Soon after, the group embarked on their third Japan tour, "We'll Always Be Young".[64] On April 4, Winner released their second studio album Everyday with lead single "Everyday" consisting of twelve songs including Korean versions of "Raining" and "Have a Good Day".[65] The single became the group's first time experimenting with the genre, trap alongside reuniting with director Dave Meyers for the filming of the music video.[66] On June 17, Winner successfully held their fan meeting, "WWIC 2018", 3 years since their last private stage in 2015.[67] A total of 6,000 tickets were sold out.[68] On July 4, Winner announced their first world tour, Everywhere, starting in Seoul on August 19, followed seven stops throughout Asia.[69] The tour resumed in January 2019 with an encore tour in Seoul. [70] The same month, Winner branched their Everywhere tour to North America tour beginning with Seattle, followed six other cities including Los Angeles, Dallas, and Toronto.[71][72] On November 26, Mino made his solo debut with studio album XX and lead single "Fiancé".[73] The lead single also topped Gaon's Digital and Streaming charts for the month of December.[74][75] On Decemer 19, Winner returned with single album Millions with lead single of the same name. Millions soon claimed the number two spot on Gaon.[76]

2019: We, Cross and Cross Tour[edit]

On May 15, 2019 Winner released their second EP We, alongside lead single "Ah Yeah". The single received positive reviews among the public for it's cool lyrics that sublimates the realistic emotions of a cold-hearted breakup thus ultimately creating a cheerful breakup song.[77] Ultimately, "Ah Yeah" peaked at number two on Gaon while EP We claimed number one, selling over 129,000 physical copies. Winner performed their first broadcast stage for "Ah Yeah" on May 18 at MBC's Show! Music Core.[78] On June 29, the group successfully held their private stage, WWIC 2019. The show was held twice within the same day at Jang Chung Gymnasium, Seoul. On July 3, Winner commenced on their 2019 concert tour in Japan starting with their concert at Nakano Sun Plaza in Tokyo while ending on September 16 at Marine Messe in Fukuoka. The tour garnered a total audience of 50,000 attendees in eight cities.[79] On August 14, Kim Jin-woo became the third member of Winner to release solo material after Kang Seung-yoon and Mino. Kim made his solo debut with single album Jinu's Heyday and lead single "Call Anytime" (또또또) featuring bandmate Mino.[80] The single album charted number two on Gaon Chart selling over 50,000 physical copies within the first week.[81] Kim performed his first stage on August 17, also marking Winner's debut anniversary on MBC's Show! Music Core alongside bandmate Mino.[82]

On October 4, Winner was revealed to be gearing up for an October release ahead of Cross tour in Seoul.[83] Winner is set to comeback on October 23 with their third EP Cross.[84]

Artistry[edit]

Musicality and songwriting[edit]

Through multiple releases, Winner acquired the term 'Trust and Listen' among the general public of South Korea. The term originated as the public recognized the group's potential in creating high quality music accordingly for the mass audience, and so just by the mention of the group's name, they will willingly listen to the songs with no complaint.[87][88][89] Winner is often known for their musical versatility with their releases. Ranging from ballad, blues, alternative rock, hip hop, dance, disco and more, no restriction in genre is found.[85] Apple Music cited them as "Versatile K-Pop chameleons" among the music scenes.[90] Among releases, all members participate in production, composition and songwriting for all songs during album production from start to finish since debut.[91] Overall, Kang Seung-yoon overlooks all production and is often cited as the main producer of the group. Their self-produced songs mainly encapsulates the themes of love, hope, consolation, and relateable everyday life stories.[92]

Choreography[edit]

Winner has contributed to choreographing majority of their songs, particularly member Lee Seung-hoon. For Winner, he has choreographed their debut lead singles "Empty" and "Color Ring" from 2014 S/S and "Fool" from Fate Number For, which he created and finalized within 5 hours.[93][94] Winner went on to gaining recognition for their lyrically displayed choreography to portray the messages of their songs.[93] The group also broadened their scope by working with choreographers of different ethnic backgrounds, including African-american choreographer Oththan Burnside for lead single "Really Really" from Fate Number For as well as lead single "Everyday" alongside world renowned dance crew, Kinjaz from studio album of the same name.[95][96]

Impact and Influence[edit]

Through interviews and social media platforms, members Tag and Hong Joo-chan of boy group Golden Child cited Winner as role models they look up to and is often influenced by them on multiple occasions throughout their career. For instance, Tag also once revealed he especially admired and respected Winner member Lee Seung-hoon since his K-pop Star days.[97] A.C.E member Dong-hun stated Winner as an influence towards music, particularly the way Winner portrays their emotions and lyrics within a song, thus overall liking their style and wishes to express music in a similar manner.[98] Former JBJ member Jin Longguo mentioned Winner as his role model while explaining within the music industry, some attract attention for their outer appearance in comparison to their musicality, further adding that Winner is a group that he believes has a good balance of both thus wishes to also follow these traits.[99] In September 2019, newly debuted boy group Signal explicitly revealed through a press conference that Winner are their role models. They further elaborated that by listening to their music, they became heavily influenced by them.[100]

Endorsements[edit]

Prior to their debut in 2014, Winner was selected as the endorser of trendy casual clothing brand, 'NII'.[101] Winner became 'NII''s endorser from 2014 to 2016. Also in 2014, Winner was chosen CF model for Coca-Cola brand 'Fanta', Pizza Etang, Elite Uniform and Adidas.[102]

On August 2017, Winner became exclusive model for the Italian sport brand, 'Ellesse'. With Winner as its endorser, 'Ellesse' sold 14B won in 2017 and the year end sales have increased by 160% compared to the previous year.[103] In 2017, Winner also joined clothing brand, '8Seconds' on its Good Luck Padding Campaign.[104]

On April 18, 2018, the Korean Culture and Information Service (KOCIS), part of the Ministry of Culture, Sports and Tourism announced Winner as its official campaign model for the global 'Talk Talk Korea 2018' contest. Winner filmed few video clips to promote the contest, as well as pose in pictures at the contest's official website.[105] The global 'Talk Talk Korea' contest this 2018 gathered the most participants ever since its launch in 2014.[106] On May 12, 2018, it was announced that Winner will join Kiehl's on its third campaign held to protect nature inside cities with the #MYLITTLEGARDEN project. Winner will send out the message to the people to recycle empty cosmetics bottles as flower pots to create their own garden and get together with nature in their daily lives, which will help develop the nature inside cities. Winner also participated in label designing with the theme of nature and the city.[107] On July 26, 2018, 'Cafe Droptop' announced Winner has become the new face of the cafe franchise. According to a representative, 'Cafe Droptop' chose Winner as their new models as the members suit well with the young image the brand desires. Winner will be actively promoting 'Cafe Droptop' through social media, ads, fan sign events, and more.[108] In October 2018, Winner was revealed as the new endorser for snack brand 'Oreo' in Korea. The full 30-second CF featuring WINNER was released on October 24.[109] In February 2019, it was announced that due to the popularity of the online CF, the advertisement video with Winner would start airing in 8 more countries: Indonesia, Malaysia, Thailand, Philippines, Singapore, Vietnam & Taiwan.[110]

In June 2019, Winner was announced as the official models for De Medicotem (DMT) Mask Packs. DMT hold a collaboration with Winner on their private stage, WWIC 2019.

Ambassador[edit]

  • Korea Brand & Entertainment EXPO by KOTRA (2016 / 2019)[111][112]
  • Korean Culture and Information Service (KOCIS) (2018)[105]
  • Paradise City Brand / PR Ambassador (2018)[113]

Discography[edit]

Filmography[edit]

Concerts and Tours[edit]

Awards and nominations[edit]

Notes[edit]

  1. ^ Cameo in Episode 02

References[edit]

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