Attarintiki Daredi

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Attarintiki Daredi
Atharintiki Daaredi poster.jpg
Directed by Trivikram Srinivas
Produced by B. V. S. N. Prasad
Written by Trivikram Srinivas
Starring Pawan Kalyan
Boman Irani
Nadhiya
Samantha
Pranitha
Brahmanandam
Ali
Music by Devi Sri Prasad
Edited by Praveen Pudi
Production
  company
Reliance Entertainment and Sri Venkateswara Cine Chitra
Distributed by Reliance Entertainment
Release date(s)
  • 27 September 2013 (2013-09-27)
[1]
Country India
Language Telugu
Budget INR50 crore (US$8.3 million)

Attarintiki Daredi (English: Which way is Aunt's house?) is a 2013 Telugu comedy drama film directed by Trivikram Srinivas. The film stars Pawan Kalyan and Samantha in lead roles.[2] The film was produced by B. V. S. N. Prasad and Reliance Entertainment.[3] Devi Sri Prasad scored the soundtrack for the film.[4][5] It was released on 27 September 2013.[6] The film opened to highly positive reviews and eventually went on to become the highest grossing Telugu film of all time.[7][8] The film garnered B. Nagi Reddy Best Wholesome Family Entertainer for 2013.[9]

Plot[edit]

Raghunanda (Boman Irani) is a billionaire and a big Business Magnet based in Milan of Italy. He however is unhappy and wishes to reconcile with his estranged daughter Sunanda (Nadhiya) whom he sent out of his home because she married a Pleader Rajasekhar (Rao Ramesh) against his wishes. His grandson Gautham Nanda (Pawan Kalyan) promises Raghunanda that he would bring his atta (aunt) to their home on his 80th Birthday. Sunanda has 3 Daughters and two of them are Prameela (Pranitha) and Sashi (Samantha Ruth Prabhu). Gautham enters the house as Siddhu, a driver who was appointed after saving Rajasekhar from a Heart stroke. Gautham woos Prameela but his game ends after he comes to know that Prameela is already in love. Sashi turns rival to Gautham and is suspicious of him and Paddu (Ali) his friend and male nurse appointed to take care of Rajasekhar.

To save Prameela's love, Gautham and Paddu go to the village and accidentally Sashi falls into the jeep due to a head injury giving her a memory loss. Gautham introduces himself as her lover for the time being and Sashi believes it to be true and falls deeply for him. That night the trio go to the venue and Gautham along with Paddu enter the house. They along with the bridegroom escape from there. After a fight they reach to Sunanda Nilayam and in the Journey Sashi regains her memory. Sunanda who knows Gautham's real identity much before the incidents warns him to leave the place. Moreover Siddhappa (Kota Srinivasa Rao) the father of the bride asks for compensation to the hefty damage and Sunanda promises to give Sashi's hand for Siddhappa's elder son to which Siddhappa agrees happily. To avoid future problems, Rajasekhar asks Gautham to leave the house and he vacates painfully.

He later comes to know that Sashi loved him since Day 1 but was hesitant to express her feelings. He later on traps Bhaskar (Brahmanandam) and re enters the house as his assistant. Bhaskar is an rich NRI staying in Uganda who has fetish for girls. He lusts for Sashi but however his attempts are repeatedly thwarted by Gautham who wants to marry Sashi which is the access key to make Sunanda realize her wrong deed and reconcile. On the day of marriage Sashi elopes with Gautham and is waiting along with him for the train to Chennai. However Siddhappa's men reach to the station to stop them only to be trashed by Gautham and his assistants. By the words of his assistants, Sashi comes to know about the real motive of Gautham. Rajasekhar and Sunanda come in fury to shoot Gautham but however Rajasekhar is taken aback after knowing his true identity.

Gautham then explains what happened the day Sunanda left the house. Raghunanda tries to commit suicide but his son (Mukesh Rishi) stops him and accidentally the bullet hits Gautham's mother (Pragathi) fatally. He explains further that he stood with his Grandfather though he killed his mother but Sunanda left her father as he injured Rajasekhar and sent them out from his house. Sunanda and Rajasekhar realise their folly and reconcile with Gautham.

Sashi is dejected by this and is kidnapped by four henchmen appointed by Bhaskar. She narrates the entire story to the henchmen. Gautham and Paddu reach the spot and Sashi reconciles with Gautham. Bhaskar's wealth are undertaken by The Government of Uganda and he is left with the same amount with which he ran away from Rajasekhar's house when he assisted him in the past. Raghunanda reconciles with Sunanda and his house is full of relatives and Gautham is unanimously appointed as the CEO of the company thanks to the support of Sunanda and Raghunandan. The film ends with a scene showing Raghunanda's hand held with affection by Gautham.

Cast[edit]

Production[edit]

Casting[edit]

Samantha was announced to play the female lead role. Trivikram and Pawan Kalyan previously worked together in 2008 on the successful film Jalsa.[12] While speaking about the film, the director mentioned that he chose Pawan Kalyan for a family subject as the reach would be bigger when a message is given through a star.[13] Pranitha was signed as the second heroine.[14] Noted Bollywood actor Boman Irani made his Telugu cinema debut with this film.[15] Nadhiya played the role of Samantha's mother in the film.[16] Brahmanandam played a key role in this film.[17]

Filming[edit]

The movie was launched with a pooja ceremony on 23 November 2012 at Film Nagar temple in Hyderabad. The shooting of the film started on 10 February 2013 in Pollachi, Tamil Nadu.[18] The film was also shot in a huge house set erected in Ramoji Film City by art director Ravinder which cost around INR30 million (US$500,000).[19] The next schedule started in Spain from 5 June 2013[20] where songs[21] on the leads were canned.[22] Later, the unit proceeded to Switzerland where songs on Pawan Kalyan and Samantha and some sequences were canned.[23] In Switzerland, the introduction scene of Pawan Kalyan was shot which cost INR20 million (US$330,000).[24] Samantha returned to Hyderabad in the last week of June while the others were reported to return on 30 June 2013 completing a schedule of 3 songs, one on Pawan Kalyan and 2 duets each with Samantha and Pranitha.[25] Meanwhile it was reported that the last schedule would start in the first week of July.[26] As reported, the team shot for the last schedule in Hyderabad.[27] The action choreography was done by Peter Hein.[28][29][30][31]

Distribution[edit]

Colours Media Entertainments ltd bagged the distribution rights of the film for UK[32] while Lorgan Entertainment, a leading independent distributor of Australia, has acquired the distribution rights of the film for the Australian market.[33]

Marketing[edit]

The first look poster and teaser of 23 seconds were released on 13 July 2013 which went viral through the internet within hour. After teaser, a trailer was released which got 1 million views in 3 days and 2 million views in 9 days, breaking previous record which got 1 million views in 4 days.[34][35] To attract the crowds again, the makers of Attarintiki Daredi have added additional comedy sequences in the movie which is being screened from 50 days.[36]

Piracy[edit]

On 23 September 2013, a high quality footage of the first 90 minutes of the movie got leaked online. Celebrities from the Telugu Film Industry strongly condemned the leak.[37] This piracy resulted in advancing the film's release date from 9 October 2013 to 27 September 2013. Pawan Kalyan and Trivikram had spoken of returning a large part of their remuneration to support the producer,[38][39][40][41][42] An editing assistant was nabbed for the leak.[43]

Soundtrack[edit]

Devi Sri Prasad composed the music for the film, making his third collaboration with Pawan Kalyan and Trivikram Srinivas respectively. The film's audio was launched at Shilpakala Vedika, Hyderabad on 19 July 2013 with high security with the presence of the film's team through Aditya Music label.[44] Pawan Kalyan sang "Kaatam Rayuda" which was a re-used version of a song composed by Chittoor V. Nagaiah for the 1940 film Sumangali which is written by a poet Gadiyayam Ramaiah.[45] The audio received enormously positive response from the critics as well as the public.[46]

Release[edit]

Attarintiki Daaredi was made with an official budget of INR550 million (US$9.1 million).[47] The film earned a U certification from the regional censor board of Andhra Pradesh.[48] As per the trade sources, producer BVSN Prasad pocketed a profit of at least INR200 million (US$3.3 million) even before the release.[49]

Pre-release business[edit]

Attarintiki Daredi Pre-release business
Territories and ancillary revenues Price
Nizam distribution rights INR14 crore (US$2.3 million)
Satellite rights with a TV channel INR9 crore (US$1.5 million)
Ceeded distribution rights INR9 crore (US$1.5 million)
Vizag rights INR6 crore (US$1.0 million)
Guntur rights INR4 crore (US$660,000)
nellore rights INR2.5 crore (US$420,000)
krishna rights INR2.5 crore (US$420,000)
Audio telecast rights INR1.5 crore (US$250,000)
East G Rights INR3.6 crore (US$600,000)
west G Rights INR3 crore (US$500,000)
Overseas & home video rights INR7.5 crore (US$1.2 million)
Music rights INR1.5 crore (US$250,000)
Karnataka rights INR5 crore (US$830,000)
tamil remake rights INR4.5 crore (US$750,000)
Others INR5 crore (US$830,000)
Total INR80 crore (US$13 million)
  • The figures don't include the Print and Advertising (P&A) costs.[50]


Pre-release revenue[edit]

Attarintiki Daredi Pre-release revenue : Andhra pradesh : Nizam: INR140 million (US$2.3 million);Ceded: INR90 million (US$1.5 million);Vizag: INR60 million (US$1.0 million);Guntur: INR40 million (US$660,000);Krishna:INR90 million (US$1.5 million);East Godavari :INR36 million (US$600,000);West Godavari : INR30 million (US$500,000);Nellore:INR22.3 million (US$370,000).[49]

Overseas rights:INR 75 million Satellite rights:INR INR90 million (US$1.5 million)[49]

Total: INR101 million (US$1.7 million) (Excluding Audio rights, Theatrical rights of Tamil Nadu rights, Karnataka rights and rest of India). If added remaining territories, the total pre-release revenue of Attarintiki Daredi will be anywhere between INR 110 million- INR 10 crore.[49]

The film was to release during the Ramzan and Independence Day weekend. However, it could not release and release date got finalised to 10 October 2013 due to ongoing agitations on Telangana and Seemandhra.[49] The film's release date had to be advanced to 27 Sep 2013 because of piracy. On an average, 80 percent of the film's tickets had been sold out in all screens for the first three days in Hyderabad. Apart from India, Attarintiki Daredi released in key overseas markets including US, UK, Germany, Canada and Dubai. The film released in 1800+ theatres all over the globe.[51]

Critical reception[edit]

The film received positive reviews from critics and audiences, The Times of India stated "Attatintiki Daredi stands on three pillars –Power star pavan kalyan,Trivikram's dialogues and cool music. The film unleashes the powerstar in full fury and flair".[52] Cineoutlook has rated the film at 4.5 out of 5 and stated AD is a must watch film for a school boy to Grand Ma & Grand Pa! which gives out the joy of life for 3 continuously hours.[53] Mahesh S Koneru of 123telugu.com rated the film 4 out of 5 and stated "Attarintiki Daaredhi is a clean and hilarious family entertainer. You will see a new and energetic Pawan Kalyan in the movie. Samantha's glamour, Trivikram's humour and DSP's music are all bonus points".[54] Shekar from Oneindia.in rated the flick 4 out of 5 and stated "Pawan Kalyan's brilliant performance is the main attraction in the film. Trivikram's interesting screenplay, punch dialogues and funny onliners, Samantha-Pranitha's glamour, DSP's music, Prasad Murella's camera work, Peter Hein's fights, beautiful costumes, locales and art direction will be other highlights of the film".[55] Idlebrain gave 4 stars out of 5 and stated "First half of the film is superb and second half is equally good. Pawan Kalyan's performance and Trivikram's excellent story telling skill makes sure that your heart is touched at times and heartily laugh all the time while watching the movie. Pawan Kalyan redefines the entertainment value with his performance in Attarintiki Daaredi. Trivikram entertains classes as well as masses equally".[56] Strikingsoon.com gave the movie a 4 star rating. "It was only a matter of when the Trivikram-Pawan combo would deliver, rather than if", citing the various delays the movie had to face pre-release.[57] Sify gave 4 stars out of 5 and wrote "It is entertainment, entertainment and entertainment. Pawan Kalyan's histrionics, his performances and Trivikram's handling of the simple story in effective way is what makes Attharintiki Daaredhi a big entertainer".[58] However, Radhika Rajamani of Rediff gave the film 2.5 out of 5 rating.[59]

Another review by Andhrawish has also given 4 stars by stating "Attarintiki Daredi works because of many factors, but Pawan is easily the best of them all".[60] Maastars Has Rated the Film at 4 out of 5 and wrote "Attarintiki Daaredi deals with a strong and sensitive point with Pawan Kalyan's all round performance and Trivikram's dialogue as its highlights. It contains every element and possess every right to be a blockbuster".[61] Times group has given 4 stars out of 5 and stated "Movie is fully Family Entertainer".[62] FilmyScope rated film 3.75/5 by praising the performance of Pawan Kalyan and Trivkram and wrote "On the whole the perfect mass and class entertainer and everyone must watch this movie."[63] Swathi of telugumirchi.com gave a rating of 3.5 out of 5 and wrote "There is no doubt that this Trivikram's style flick with the aim of entertaining audience of all sections, will sure hit the bull's eye. Power star fans, get ready for celebrations." Cherukuri Raja of apherald gave the movie 3 stars out of 5 and wrote "Pawan succeds in family daari..."[64]

Awards[edit]

61st Filmfare Awards South
Margadarsi Big Telugu Entertainment Awards

Box office[edit]

The film had a terrific start at the box office and created a Telugu Film Industry record for the first week by collecting a worldwide share of INR492 million (US$8.2 million) .[65] Eventually the film broke several records by simultaneously becoming the first film to collect highest share in the first, second,third and fourth weeks and also becoming the fastest film to touch the INR700 million (US$12 million) share mark.[66][67] The film collected a worldwide share of INR798 million (US$13 million) in 25 days, becoming one of the biggest Telugu film grosser of all time.[68] Attarintiki Daredi collected INR49.25 crore (US$8.2 million) (nett) in its first week. Attarintiki Daredi collected a nett of INR56 crore (US$9.3 million) share in 10 days. Later on the film collected INR75 crore (US$12 million) (share) in 25 days and INR85 crore (US$14 million) share in 60 days. It collected INR90 crore (US$15 million) share in 100 days worldwide surpassing Magadheera record of INR78 crore (US$13 million) share in Andhra Pradesh and INR10 crore (US$1.7 million) worldwide.[69]

India[edit]

The film had a phenomenal start at the Box office, collecting INR100 million (US$1.7 million) in Nizam area in the first weekend which is an unusual number there.[70] The film collected INR460 million (US$7.6 million) in 14 days which is a great amount for any Telugu film.[71] The film grossed around INR10.8 million (US$180,000) for three days surpassing all the previous box office records for a Telugu film in Tamil Nadu. The film approximately collected around INR25 million (US$420,000), an all time record for a Telugu film in Karnataka.[72] Due to Agitation in Coastal Andhra region, the film had a dull collections there in the second week. However the film created a record by collecting INR200 million (US$3.3 million) in 17 days in Nizam territory of AP, making it the biggest grosser there.[73] The film collected a share of INR 400.4 million in AP, INR 46.5 million in Karnataka and INR16.5 million (US$270,000) in rest of India in just ten days which is a record.[66] The movie completed 50 days on 15 November and collected a share of 800 million and officially declared Industry Hit of Tollywood.[74] The film completed 100 days of its run by the end of December.[75][76]

Overseas[edit]

The film opened well in the USA and set a record by collecting US$445,000for the premier shows, which is the biggest amount collected by any Indian film there.[77] The film's aggregate collection on day 2 amounted to US$924,000 which is nearer to US$1 Million Dollars and is declared as a record till date by an Indian film in USA.[78] The film stood 1st in the Top 15 Grosser of USA with Chennai Express and Yeh Jawaani Hai Deewani collecting the amount which is done by any other Hindi film in its lifetime in just 3 days.[79] Also the film surpassed Chennai Express as far as Thursday's paid previews collection in the United States is concerned.[80] The film collected an approximate total of INR80 million (US$1.3 million) in USA in a span of a week from its release[65] and INR92 million (US$1.5 million) in span of 10 days. The film collections in USA as per Rentrak is about $2 Million, non-rentrak is around $600,000, totaling to $4.6 Million which is about Rs. 280 million. The collections in the other countries such as UK, Australia, New Zealand, Middle East region, Canada, Singapore and others has also been tremendously high when compared to any previously released movies which is more than Rs. 120 million. The collections in the overseas for Attarintiki Daaredi has grossed more than INR500 million (US$8.3 million) which is highest for any Telugu cinema.[81]

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External links[edit]