List of Kraft brands

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A list of brands that were or are still developed, owned or distributed by Kraft Foods.

The company's core businesses are in beverage, cheese and dairy foods, snack foods, confectionery, and convenience foods.

Current brands[edit]

Kraft[edit]

Mondelez[edit]

Brands table[edit]

Key: Kraft Brand Defunct Owned by others
Name Area Market Year Acquired Year Disposed Status Notes
Altoids Mints United States 2005 Sold to Wm. Wrigley Jr. Company
Bird's Custard Custard North America, United Kingdom, Ireland 2004 Sold to Premier Foods
Bird's Eye Frozen foods North America 2004 Sold to Dean Foods Now owned by Pinnacle Foods
Boboli Baked Goods North America 1995 Sold to Bestfoods Canadian rights owned by George Weston Limited; U.S. rights owned by Grupo Bimbo
Breyers Ice cream North America 1993 Sold to Unilever Oreo ice cream remains Kraft brand made by Breyers
Breyers Yogurt North America Sold to CoolBrands
Budget Gourmet Frozen foods North America 1994 Sold to H.J. Heinz Part of Bellisio Foods under the Michelina's brand
California Pizza Kitchen (grocery) Frozen Pizza 2000 2009 Sold to Nestle
Caramel and marshmallow business Confectionery North America 2000 Reacquired by Kraft as part of Nabisco purchase in 2000 Sold to Texas Pacific Group in 1995
Celestial Seasonings Tea North America 1984 1988 Sold to original owners Attempted sale to Lipton broke US anti-trust laws
Cheddarie Cheese spread North America Discontinued
Cheese Pot Cheese spread North America Discontinued
Chiffon Margarine North America 1995 Sold to Nabisco Brands, Inc. Nabisco's butter substitution business was sold to ConAgra Foods in 1999
Cream of Wheat
Cream of Rice
Breakfast cereal North America 2007 Sold to B&G Foods
Del Monte Canned food Global 2005 Sold to CanGro Including Aylmer, Coronation and other grocery products in Canada
DiGiorno Pizza 2010 Sold to Nestle
Entenmann's Baked Goods North America 1995 Sold to Bestfoods Owned by Grupo Bimbo
Farley's & Sathers Confectionery North America 2002 Sold out as independent
Freihofers Baked Goods North America 1995 Sold to Bestfoods Owned by Grupo Bimbo
Fruit2O Beverage North America 2007 Sold to Sunny Delight
Frusen Gladje Ice Cream North America 1993 Sold to Unilever
Golden Crown Margarine United Kingdom Discontinued
Koogle Peanut butter North America Discontinued
Kraft Eating Right frozen entrees North America Discontinued
Kraft Foodservice Foodservice Global 1995 Sold to Clayton, Dubilier and Rice Inc.
Kraft Ramek Cream cheese Italy, Middle East
Lender's Bagels North America 1996 Sold to Pinnacle Foods Financed by Blackstone Group
Life Savers Mints Canada 1987 Sold to Hershey's Owned by Wm. Wrigley Jr. Company
Life Savers Mints United States 2005 Sold to Wm. Wrigley Jr. Company
Light N' Lively Ice Cream North America 1993 Sold to Unilever
Light N' Lively Yogurt North America Sold to CoolBrands
Milk-Bone Dog treat North America 2006 Sold to Del Monte Foods
Minute Rice Instant rice North America 2006 Sold to Riviana Foods
Oroweat Baked Goods North America 1995 Sold to Bestfoods Owned by Grupo Bimbo
Parkay Butter North America 1995 Sold to Nabisco Brands, Inc. Nabisco's butter business was sold to ConAgra Foods in 1999
Post Cereals Breakfast cereal Global 2008 Sold to Ralcorp Holdings Brands included Shredded Wheat to Honey Bunches of Oats
Postum hot cereal-based beverage North America 2007 Discontinued
Rondele Cheese spread North America 1996 Sold to Waterbury Holdings
Royal Lunch Milk Crackers Crackers North America 2008 Discontinued[1]
Sealtest Ice Cream North America 1993 Sold to Unilever
Shredded Wheat Breakfast cereal Global 2008 Sold to Ralcorp Holdings Part of Post Cereals sale
South Beach Living Packaged Foods Global 2009 Discontinued
Specialty oils business Edible oils Global 1995 Sold to Associated British Foods
Spreadery Cheese spread North America Discontinued
Stella D'oro Biscuit North America 2006 Management buyout, financed by Brynwood Partners Now owned by Lance Inc.
Stove Top Oven Classics Frozen food North America 2003 Discontinued
Tombstone (pizza) Pizza North America 2010 Sold to Nestle The Kraft frozen pizza division is now part of Nestle D.S.D. (direct store delivery).
Touch of Butter Butter North America 1995 Sold to Nabisco Brands, Inc. Nabisco's butter business was sold to ConAgra Foods in 1999. It is now discontinued.
Trolli U.S. Confectionery North America 2000 2005 Sold to Wm. Wrigley Jr. Company Now owned by Farley's & Sathers
Uneeda Biscuits Crackers North America Discontinued Defunct From Nabisco Brands
Vegemite Spread Australia Although marketed in other countries, has failed to catch on outside home territory
Velveeta Processed cheese North America 1927
Veryfine Beverage North America 2007 Sold to Sunny Delight
Vizzolini Dry Pasta North America
Wheat Thins Snack food North America

References[edit]

  1. ^ Martha Phifer, "Cracked up for crackers" Orlando Sentinel, September 10, 2008. "Royal Lunch" produces no search results at KraftFoods.com, October 11, 2008