Radio Mirchi

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Radio Mirchi
Radiomirchi.jpg
City of license Ahmedabad, Gujarat
Broadcast area National
Branding Radio Mirchi
Slogan It's hot!
Frequency 98.3 FM
First air date 1993
Format mp3
Owner Entertainment Network India Limited
Webcast www.radiomirchi.com/city.aspx
Website [1]

Radio Mirchi (Hindi:रेडियो मिर्ची) is a nationwide network of private FM radio stations in India. It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group. Mirchi is Hindi for chili pepper. The tagline of Radio Mirchi is "It's hot!".

Radio Mirchi maintains weekly music charts (or record charts) for India. The most followed charts are Mirchi Top 20 (Bollywood Songs) and Angrezi Top 20 (English Songs). Both of these charts are a ranking of recorded music according to popularity. These charts are published on a weekly basis in the Indian English-language daily newspaper, The Times of India, and on Radio Mirchi's official website.

History[edit]

The original avatar of Radio Mirchi was Times FM. Radio Mirchi began operations in 1993 in Indore, Madhya Pradesh. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Indore, Hyderabad, Mumbai, Delhi, Kolkata, Vizag and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators.

First round of licenses[edit]

In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.

Second round of licenses[edit]

In January 2006, Radio Mirchi bagged 25 frequencies in the second wave of licences that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centres. In the first wave of launches, Indore was the first city in India having grade of first private radio channel.Times decided to start radio channel to address the mass audience as advertisers can be attracted by showing a low cost per thousand.

Areas of operation[edit]

Currently, Radio Mirchi has a presence in 33 metros Including Delhi, Mumbai, Kolkata, Pune, Jaipur, Hyderabad, Indore, Ahmedabad, Chennai and Bangalore and Radio Mirchi is the costliest station in India as they charge more than double of the competition.Radio Mirchi believes premiumness can be achieved by charging more from the clients, unlike BIG 92.7 FM which is comparatively much more economic but airs content which does not meet the expectations of its listeners.

Radio Mirchi operates in the following cities:


It reaches out to almost 52% of FM radio listeners in Delhi, 44% in Mumbai,40% in Indore,35% in Jaipur,30% in Bhopal, 20% Chennai, 17% in Kolkata, 15% in Nagpur 60% in Mangalore and 12% in Bangalore. Radio Mirchi has started providing Visual Radio to its subscribers in Delhi from 25 July 2006 onwards and in Mumbai from September 2006. It also has started its Visual Radio service from Kolkata recently.

As per the Radio Audience Measurement Reports (RAM), Radio Mirchi has been dominating in Delhi & is the leader in Mumbai and Kolkata. However in Kolkata they are not clear leaders in SEC ABC segments. The SEC ABC segments were earlier dominated by Big FM & now by Friends FM. However in the SEC D & E segments Radio Mirchi has total domination.

Radio Mirchi Delhi airs programs named:

Program Name Presenter Timing
Devraag - 5 AM to 7 AM
Hi Delhi RJ Saurabh and RJ Anant 7 AM to 11 AM
Meethi Mirchi RJ Jassi 11 AM to 2 PM
Meethi Mirchi RJ Rohit 2 PM to 5 PM
Dilli Ka Don RJ Naved 5 PM to 9 PM
Purani Jeans RJ Sayema 9 PM to 12 AM
Week Wrap-up RJ Kanika 5 PM to 9 PM (Only on Sundays)

Radio Mirchi Kolkata airs programs named "Hi Kolkata", "Nobboi Not Out", "Harano Sur", "Kolkata Express", "coffee house Classics","Sunday Suspense". Some of their RJs are Mir, Deep, Neel, Riya And Sree. Saturday nights Radio Mirchi airs "Club Mirchi" by DJ Richard. On Sunday radio mirchi airs "Sunday Suspense" at 11 pm.

Radio Mirchi Mangalore airs programs named "Munjaane Raaga by RJ Lavanya between 5am - 7am", "Hi! Mangalore by RJ Shwetha between 7am - 11am", "Rewind Raaga by RJ Nayana between 11am - 2pm", "Tamashe Factory by RJ Arpith between 5pm - 9pm" and "Mirchi Dilkhush between 9pm - 12am".

Radio Mirchi Ahmedabad airs programs named "Hi Amdavad" (RJ Dhvanit 7-11 am), "90's Not Out" (RJ Megha 11am-2pm), "Ishq Dopahari" (RJ Ekta 2-5 pm), "Kitli Kulture" (RJ Kunal 5-9 pm), "Purani Jeans" (RJ Anmol 9 pm-midnight). (Source)

Radio Mirchi Vadodara airs programs named "Hi Baroda" (RJ Kshitij 7-11 am), "90's Not Out" (RJ Aditi 11am-2pm), "Ishq Dopahari" (RJ Aditi 2-5 pm), "Kitli Kulture" (RJ Mohini 5-9 pm), "Purani Jeans" (RJ Sayema 9 pm-midnight).

Radio Mirchi Rajkot airs programs named "Hello Rajkot" (RJ Nishit 7-11 am), "90's Not Out" (RJ Ishita 11am-2pm), "Cassette Classic" (RJ Sheetal 2-5 pm), "Dhamal Choukdi" (RJ Sammiiir (the cyclone) 5-9 pm), "Purani Jeans" (RJ Sayema 9 pm-midnight).

RDS Service[edit]

In Mumbai and Kolkata; Radio Mirchi sends Radio Text containing information about The Name of Channel, Next Song and Currently Playing song.

Mirchi Music Awards[edit]

Main article: Mirchi Music Awards

The Mirchi Music Awards are annually given awards instituted by Radio Mirchi for excellence in Bollywood film music. It was first given in 2008.

Radio Mirchi goes Global[edit]

Radio Mirchi is being touted as the only radio channel that will be heard with complete clarity across all of UAE, streaming across three frequencies: 97.3FM in Abu Dhabi, 88.8FM in Dubai and the Northern Emirates and 95.6FM in Al Ain.

In UAE, Radio Mirchi is broken into a five-part day, which will commence at 6 am with the breakfast show. This is followed by a midday show between 11 am and 2 pm, which will target the housewives. Between 2 pm and 5 pm will be the Bollywood-driven content, titled Totally Filmy. Post which, the drivetime show will be on till 9 pm and then they switch to retro classics up to midnight. The late hours play back-to-back music nonstop.

All the RJs have been recruited from various Radio Mirchi stations in India, with a total seven who will take to the air. [2]

References[edit]

External links[edit]