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Star Alliance

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This is an old revision of this page, as edited by 24.76.169.85 (talk) at 20:33, 26 June 2008 (Logo on aircraft: since when are they the only ones? There are photos *in this article* of other liners with non-Star Alliance tailfin logos). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Star Alliance
File:SA logo.png
Launch date14 May 1997
Full members20
Non-voting members3
Pending members3
Destination airports965
Destination countries160
Annual passengers (M)455.47
Annual RPK (G)761
Fleet size3087
ManagementJaan Albrecht (CEO)
Websitewww.StarAlliance.com [1]


All Nippon Airways Aircraft with Star Alliance livery seen in 2006
South African Airways aircraft with Star Alliance livery, seen in 2006
US Airways Express (Republic Airlines) Embraer 170 at Sarasota-Bradenton International Airport in Star Alliance livery

Star Alliance is the largest airline alliance, with the following points of cooperation among its partner airlines:

  • Frequent flyer program integration allows airline miles to be earned and redeemed on all members of the Alliance at the same level (with the exception of certain deeply discounted classes) and lounge access by Gold card holders when flying in economy class
  • Premium customers of the alliance have access to airport lounges of all members
  • Flight schedules are coordinated to permit travel with different carriers within the alliance, on a single ticket
  • Special fares for round-the-world and similar travel on alliance members offer discounts over booking individual itineraries
  • Customer service processes are harmonized
  • Cooperation in development of a common information technology platform

Customer service

Codeshare flights between these airlines are, for the most part, seamless. This tight cooperation led to suspicions of anti-competitive behaviour, and the alliance was investigated by the European Union as a virtual merger of its members. Indeed, some speculated that if government regulations were relaxed, the members would merge into a single corporation[2], although no evidence has yet materialized. Prior to Star Alliance, Northwest Airlines and KLM were operating together as the forerunners of the modern airline alliance system since 1993—although there had been even earlier pairings and groupings of airlines for decades on a less formal level. The creation of Star Alliance was a milestone in airline history due to its size and sparked the formation of rivals, notably SkyTeam and Oneworld.

The alliance developed the "regional" concept in 2004, which helps Star Alliance penetrate individual markets with the regional participation of smaller carriers. Regional Star Alliance members have to be sponsored by an existing full Star Alliance member.

Star Alliance members now fly nearly 18,000 daily flights to 965 airports in 162 countries utilizing a fleet of 3,087 aircraft. Its members carried a total of 405.7 million passengers with a turnover of 95.3 billion US dollars in 2006. The alliance's market share is 28% of the global market based on revenue passenger kilometers. All Star Alliance carriers combined employ over 350,000 pilots, flight attendants, and other staff. Star Alliance was voted best airline alliance in the Skytrax 2007 World Airline Awards.[3]

Membership history

File:Sas A333x.jpg
Scandinavian Airlines System is one of the founding members of Star Alliance
Lufthansa is one of the founding members of Star Alliance

Co-location

File:AirChinaLivery.jpg.JPG
Air China's B757-200 plane with the new Star Alliance logo, seen at Beijing Capital International Airport in December, 2007
A Turkish Airlines aircraft with the new Star Alliance logo seen at Beijing Capital International Airport's Terminal 3 on March 30, 2008, two days before it formally joined the Alliance

Logo on aircraft

A Singapore Airlines Boeing 747-400 with its corporate logo on the tailfin.
Thai Airways International is one of the founding members of Star Alliance
Air New Zealand aircraft at Wellington Airport with the Star Alliance logo on the side of the aircraft

All aircraft belonging to Star Alliance members display a Star Alliance logo at the front of the aircraft.

Some Star Alliance members paint their planes with the Star Alliance livery, usually featuring a white fuselage with "Star Alliance" signature written across and a dark-blue tailfin with the Star Alliance logo. Austrian Airline has painted some of their aircraft in a modified Star Alliance livery white a white tail instead of dark-blue. Asiana Airlines was the first Star Alliance member to paint their aircraft in Star Alliance livery.

Member airlines

Starting in 2004, Star Alliance has divided its member airlines into "full members" and "regional members". Before being accepted as a regional member, airline must be sponsored by a full member. Full members may have some affiliate airlines (that either are owned by or are in a contractual relationship with a Star Alliance full member). Affiliate airlines fall under full member umbrella in respect to the Star Alliance rules, policies and benefits. All of the affiliate airlines grant Star Alliance frequent flyer benefits, and usually feature the Star Alliance logo on their aircraft, public relation materials and advertisement. In some cases (such as Air New Zealand link airlines and BMI Regional) the branding of the "parent" full member may be so strong as to mean passengers are unaware of the affiliate's independent existence.


Full members and their affiliates

* founding member

Regional members

Future members

Potential members

  • Russia AiRUnion On November 16, 2007 a Memorandum of Understanding was signed between Austrian Airlines, Lufthansa and AiRUnion which might lead to AiRUnions entrance into the alliance. Both Austrian Airlines and Lufthansa will support AiRUnion's efforts. [31]
  • Brazil TAM Airlines (TAM Linhas Aéreas)– the airline is currently partnered with United Airlines, Lufthansa and TAP Portugal.[9]In addition to these partnerships TAM recently sign MOUs with Air Canada and Swiss International Air Lines in order to implement code share and frequent traveller agreements [10][11]. Talks are on with TAM Brazil to replace Varig and restore Star Alliance to Latin America.[12][13]

Former members

Mexicana aircraft with Star Alliance livery seen in 2003. No longer a member, Mexicana left Star Alliance in 2004.

Premium status

Star Alliance has two premium levels, Silver and Gold, based on a customer's tier status in a member carrier's frequent flyer program. Each of the member and regional airlines recognizes Star Silver/Gold status, with a few exceptions (mainly pertaining to airport lounge access). The statuses have no specific requirements of their own; membership is based solely on the frequent flyer programs of individual member airlines. Many member airlines also have an additional premium status beyond Gold which is not recognised across Star Alliance.

Star Alliance Silver

Star Alliance Silver status is awarded to customers who have reached a premium level of a member carrier's frequent flyer program.

Benefits of Star Alliance Silver membership:

  • Priority reservations waitlisting
  • Priority airport stand-by

Some airlines also offer the following to Silver members:

  • Priority boarding
  • Priority airport check-in
  • Priority baggage handling
  • Preferred seating
  • Additional checked luggage allowance
  • Airport lounge access

Membership tiers granting Star Alliance Silver:

The lowest qualification criteria for a Star Alliance Silver status is 10,000 status miles earned during one calendar year with Thai's Royal Orchid Plus program [32] awarding a status valid for a full two years.

Star Alliance Gold

Star Gold logo
Star Gold logo

Star Alliance Gold status is awarded to customers who have reached a high level of a member airline's frequent flyer program.

Benefits of Star Alliance Gold membership:

  • Priority reservations waitlisting
  • Priority airport stand-by
  • Priority boarding
  • Priority airport check-in
  • Priority baggage handling
  • Additional checked luggage allowance of 20kg (or one extra piece where the piece concept applies)
  • Airport lounge access to designated Star Alliance Gold lounges on the day and at the place of departure, on presentation of a valid Star Alliance boarding pass.

Some airlines also offer the following to Gold members:

  • Preferred seating (exit seat, or even on a special section on the plane on some carriers, which provides more leg room)
  • Guaranteed seating on fully booked flights (subject to the booking class code and notice period)
  • Free upgrade (in the form of voucher/certificate or automatic upgrade upon check-in)

Membership tiers granting Star Alliance Gold:

The lowest qualification criteria for a Star Alliance Gold status is 35,000 status miles earned during one calendar year with Air Canada's Aeroplan program awarding a status valid for one year from March of the next year.

Alternatively, 50,000 qualification miles during a calendar year in Thai Airways Royal Orchid Plus program awards a Gold status with two years validity.

Furthermore, accumulating 100,000 miles over three calendar years in Asiana Airlines Club Programme will gain Gold status, with a renewal requirement of 40,000 miles in three calendar years– the lowest re-qualification criteria for a Star Alliance Gold status.

Destinations

References

  1. ^ Facts & Figures– Star Alliance
  2. ^ Current issues arising with airline alliances: panel discussion. EUROPEAN AIR LAW ASSOCIATION. 11th Annual Conference. Recent developments in European air transport law and policy Lisbon, November 5, 1999
  3. ^ "2007 World Airlines Awards– Best Alliance". Skytrax. 2007. Retrieved 2007-08-27.
  4. ^ "Star Alliance Gears Up For Terminal Moves at London Heathrow". Star Alliance. Retrieved 2008-03-27.
  5. ^ ATW: Star Alliance has eye on India as Air China, Shanghai Airlines prepare to join
  6. ^ ATW: Star Alliance has eye on India as Air China, Shanghai Airlines prepare to join
  7. ^ http://www.egyptair.com.eg/English/AboutEgyptAir/NewsPress/star_alliance.htm
  8. ^ http://www.continental.com/web/en-US/apps/vendors/default.aspx?i=PRNEWS
  9. ^ TAM could be the next Star Alliance memberfrom www.abtn.co.uk May 29, 2007
  10. ^ select (all)'&acc_code= TAM and Air Canada sign Memorandum of Understanding
  11. ^ select (all)'&acc_code= TAM and Swiss sign Memorandum of Understanding
  12. ^ More Stars in the sky– Express TravelWorld
  13. ^ TAM hints at joining Star

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