Chimaek
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Chimaek (치맥; from Korean chikin 'fried chicken' and maekju 'beer'[1][2]) is a pairing of fried chicken (either plain huraideu or spicy yangnyeom) and beer, served as anju in the evening in many South Korean restaurants,[2] including a number of specialized chains.
Origin
From the roasted chicken that appeared in early 1960s to the spicy chicken that was adapted to meet Korean tastes, Korea has imported and developed a growing variety of chicken dishes. At the same time chicken was becoming more popular, a draft beer that appeared in the 1970s also became very popular, and eventually it became common for the two to be combined as a single menu item. Moreover, the 2002 Korea–Japan World Cup triggered the sensation of Chimaek. Chimaek has had a significant impact on Korean drinking culture.[3] Today, chicken is one of the most loved foods of Koreans. The word 'Chine' is a compound word of chicken and God, which is also called deity.[4]
Until chicken came to Korea, they cooked chicken only in the form of baeksuk. There are many theories on the way in which chicken was introduced to Korea, but the most likely of them was the beginning of the 1960s when fried chicken was spread from the U.S. military to nearby base towns. Since then, chicken production has increased 13 times more than before as the nation's economy grew. With the introduction of cooking oil in Korea in 1971, chicken and oil were plentiful, and an environment where people could eat chicken to their heart's content was created. Starting with the U.S. military, fried chicken has been introduced, creating a market for chicken in Korea. Myeong-dong Nutrition Center has begun making the first Korean electric bulb.[5] At this time, chicken and beer were sold together, which was the beginning of the Chi-Maek. The combination of electric guitars and beer, which were expensive foods at the time, was a sumptuous dining experience for the socially-spirited. In the 1970s, manufacturing workers paid 3,400 won per chicken, but the price of a boiled chicken was 2,500 won, and 500cc of beer was 450 won per day. [6]
In 1977, a chicken brand named 'Rims Chicken' was the start of fried chicken. It was quite strange for Koreans to chop and fry chicken. The popularity was enormous. A long line had been formed to present Limschkin on major holidays such as Christmas and holidays.
Until now, the word "chicken" and beer were not used. It started in 2002 with the Korea–Japan World Cup. In places with big screens such as big parks and hoops, people dressed in red and sat around to cheer for the World Cup while eating chicken and beer. The number of chicken restaurants increased from 10,000 around 2002 to 25,000 after the World Cup.[6]
Chilmaek Street will be built on the streets of Gimpo culture in Korea. There is a prospect that various chicken restaurants will be gathered in one place and the world beer and various kinds of chicken will be a specialty of Gimpo city.[7]
Outside Korea
Chimaek is also popular in China because of the influence of the drama My Love From the Star, in which Cheon Song-i, the heroine, said "A snowy day is just perfect for our Chimaek time ..."; this was the trigger for this phenomenon. Specialty chicken shops have been more numerous in China. Uploading pictures of oneself holding a chicken in one hand and a beer in the other on social networks became a trend.[2][8]
The drama <My Love from the Star> gained huge popularity, and with it the 'Chicken' craze began. Since December last year, Chinese people have been willing to wait an average of three hours in front of a Korean-brand chicken shop to enjoy chicken. One thing they shouted in the cold winter wind was, "On snowy days, Chi-Maek!" A cold glass of beer with a golden chicken eaten by Chun Song-yi, even though the poultry industry is in crisis due to bird flu, Korean-brand chicken shops fry 500 chickens a day. Like what we call "My Love from the Star," the Chinese also went crazy by calling the "Laisexingerno" "Singni," and fell deadly into the hematoma.[9] To Chinese people, chickens are eaten at home or sold in supermarkets. It was a popular snack to enjoy cheaply. The combination of fried chicken and cold beer for the Chinese was like the New World. The culture of enjoying hot water and tea in the middle of summer has brought a new trend with one drama. A series of TV reports on the "fatty beer is bad for health" were released at that time, but the popularity of the chicken couldn't stop. In China, where a pack of cigarettes is delivered, Chi-Maek is a remarkable power of the Korean Wave culture, as long as it is not delivered to China, but has to stand in line to eat it.[10]
At the time of the drama's airing, thousands of "chicken Mac sets" were sold in Hangzhou, and Lotte Mart in China offered a 25 percent discount for a chicken and six cans of Tsingtao beer. Ningbo City near Shanghai received a big round of applause for four days from July 10 at the Grand Theater One Plaza in Ningbo City. In the "Hongnyuru Korea Town," where young dating people in Shanghai visit Munjeon City on weekends, young people who eat spicy chicken in cups are common. Similar to the Chinese dish "Tangchuro" (Chinese-style sweet and sour pork), the harmony of the spicy sauce captivated the taste of Shanghai youth. Another reason for its popularity is that it took care of the pocketbook of young people by putting chicken in a cup that used to be sold one by one. "When I first visited "Singni," I bought chicken for two hours, but now I don't have to wait for a long time because I have many Chi-Maek stores," said. In Shanghai, the word "chimac" does not need an interpreter. Restaurants with various nationalities are also offering Chimacs as a menu. The Malaysian restaurant Cafe Sambal offers Malaysian-style chicken and cold beer when you shout "chicken" in a Korean language. The Korean restaurant "CHI-Q", which opened in Shanghai and the Wyattan in May, is also serving fried chicken and beer. As you can see, Chi-Maek is not a hot topic left by the Korean wave, but is regarded as the best food. If such popularity is any guide, it will not be long before "Chinese Soul Food Chimac."[10]
Nowadays, Korea is trying to be reborn as a capital of Chimaek.[11] Chimaek holds a special place between the public and the consumer.[11] There are many Chimac festivals held in Korea, including the Seoul Chimac Festival, which is held in Seoul, the capital of Korea's. The Seoul Chi Mack Festival is held every year in mid-October in downtown Seoul. It is an event to promote Korean food culture abroad by combining chicken and beer.[12] In Daegu Metropolitan City, a Chimaek festival was held in 2012.[11] In 2013, a Chimaek festival in Ningbo drew some 400,000 visitors in its first three days.[11]
Bonchon Chicken is a notable chimaek restaurant that has spread around the world.
Significance
Chimaek is a profitable franchise. Demand for specialty chicken shops increased with the growing demands for chicken and beer.[8] As of March 2014 Korea had 192 chicken franchise companies. About 10% of companies are known for unique recipes.[11]
Others
Now, a new combination of chibap has emerged from the chimaek mix. As a combination of chicken and rice, a combination of savory chicken and warm rice is gaining popularity.[13]
See also
References
- ^ "Seoul Night Tour Gangnam (Cheongdam)". Korea Tourism Organization. 27 June 2014. Retrieved 4 November 2014.
- ^ a b c "Korean TV Show Sparks Chicken and Beer Craze in China". Wall Street Journal.
- ^ "[도청도설] 치맥" [Chi-Mc]. Kookje. 9 March 2014. Retrieved 24 November 2014.
- ^ "치느님".
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "치킨아, 넌 어디서 왔니?".
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ a b "치느님과 맥주가 사랑에 빠져 치맥".
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "김포 운양동에 치맥특화거리가 조성된다".
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ a b Seo Jung (서정), Kang (강). "중국 치맥 열풍..'별그대' 전지현 대사 한마디 때문에" [China is in the storm of Chimaek]. Chosun Media. Retrieved 2 March 2014.
- ^ "세계화 1순위는 치맥".
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ a b "중국인의 식성을 바꾼 한류 문화의 힘, 치맥".
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ a b c d e Woo Seok, Lee (7 August 2014). "[SS먼데이 이슈추적]치킨은 어떻게 치느님이 되었나. 치맥 문화와 산업" [Culture and Industry of Chi-Mc]. Sports Seoul. Retrieved 24 November 2014.
- ^ "서울치맥페스티벌".
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "어떤 치킨 먹을지 고민된다면?".
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