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Grit (TV network)

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Grit
TypeDigital broadcast television network
(Movies)
Country
AvailabilityNationwide via OTA digital television
(covering 80% of the U.S.)[1]
FoundedApril 3, 2014 (2014-04-03)
by Jonathan Katz
HeadquartersAtlanta, Georgia
OwnerGrit Media, LLC
ParentKatz Broadcasting, LLC
Key people
Jonathan Katz (president/CEO, Katz Broadcasting)
Bill Cox (SVP of programming, Grit)[2]
Launch date
August 18, 2014 (2014-08-18)[3]
Picture format
480i (SDTV)
AffiliatesList of Grit affiliates
Official website
www.grittv.com

Grit is an American digital multicast television network that is owned by Katz Broadcasting.[4] The network primarily focuses on feature films, and is targeted at men between the ages of 25 and 54 years old; although the network mainly competes with digital multicast networks such as This TV, Movies! and GetTV, the network's gender-targeted format is similar to that of Tuff TV and cable channels such as Spike and Esquire Network.

The network is available in many media markets via the digital subchannels of broadcast television stations and on the digital tiers of select cable providers through a local affiliate of the network.

Originally, Katz sold the network to affiliated TV stations via ad split but by October 2015 had moved to a carriage fees in exchange for the network get the ad inventory due to greater inventory with stations adding a third or fourth subchannel.[5]1 Grit used direct response advertising as a meter of viewers before switching to Nielsen rating C-3.[5]3

History

Grit was announced by Katz Broadcasting along with a sister network Escape on April 3, 2014, with a formal launch scheduled for that summer with initial affiliates announced at this time being Univision Communications owned stations.[4] On August 11, 2014, Katz announced that the two networks would launch simultaneously on August 18. Grit launched at 12:00 p.m. Eastern Time on that date,[6] with the 1952 film High Noon as the network's inaugural broadcast, leading off a week-long festival of John Wayne films.[3]

Katz estimated, based on direct response advertising business by September 2015, the network had over 250,000 prime time viewer and available in 91 million homes and 81% of the country. At that time, Grit along with its sister network, Escape, were signing up for national ratings from Nielsen. Previously handling the network's direct response advertising, Marathon Ventures would continue after the change over with advertising and sponsorship sales.[7]

Programming

Grit's program schedule relies primarily on theatrically released western and action films, as well as a limited amount of acquired television series distributed for first-run and off-network syndication, such as Laramie, and Walker, Texas Ranger.[8] Katz Broadcasting president and CEO Jonathan Katz based the demographic-targeted concept of Escape and Grit after Bounce TV, a network Katz co-founded with Martin Luther King III and Andrew Young in 2011 that is targeted at African American audiences. Katz stated Escape and Grit are "the country’s first ever male-centric and female-centric broadcast networks," featuring different programming from other classic television multicast networks that Katz referred to as "generic brands with generic names, created by studios to serve the studios."[9]

Movies

Grit's program schedule relies primarily on an extensive library of films through multi-year program licensing agreements with several major film studios: Warner Bros. Pictures,[10] Universal Pictures,[11] Paramount Pictures [12] and Sony Pictures Entertainment.[13]

Affiliates

As of March 2015, Grit has current or pending affiliation agreements with television stations covering approximately 78% of the United States.[14]

When the network was first announced, Grit entered into an affiliation agreement with Univision Communications, which launched the network in 24 markets served by a station owned by the group or operated through local marketing agreements with Entravision Communications – giving Grit affiliates in 12 of the 20 largest U.S. television markets (including markets such as New York City, Los Angeles, Chicago and Dallas-Fort Worth). The network immediately sought carriage on the digital subchannels of television stations owned by other broadcasting companies;[4] on June 17, 2014, Katz signed group deals to carry Grit on stations owned and/or operated by Raycom Media in 26 markets.[15]

On July 17, 2014, Katz announced affiliation deals with the Cox Media Group to carry Grit on WFTV in Orlando and KMYT-TV in Tulsa; as well as KJWP in the Philadelphia market, and Citadel Communications-owned stations in Providence (WLNE-TV) and Lincoln (KLKN). It also expanded its affiliation deal with Univision Communications to add stations in Washington, D.C., San Francisco and Phoenix to the network's originally announced Univision-owned charter affiliates.[16][17]

On October 9, 2014, the Sinclair Broadcast Group announced that it would carry the network on stations it owns and/or operates in 47 markets.[18]

On November 16, 2015, Katz announced an affiliation deal with Media General adding the network to five more markets.[19]

List of affiliates

City of license/market Station[20] Virtual
channel
Owner Notes †

Alabama

Birmingham WBRC 6.3 Raycom Media Launched August 18, 2014
Huntsville WAFF 48.3
Montgomery WSFA 12.3
Mobile-Pensacola-
Fort Walton Beach
WJTC 44.2 Deerfield Media Launched January 1, 2015
Ozark (Dothan) WDFX-TV 34.3 Raycom Media Launched August 18, 2014

Arizona

Phoenix KFPH-CD 35.2 Univision Communications Launched August 18, 2014
Tucson KOLD-TV 13.3 Raycom Media

California

Bakersfield KBAK-TV 29.3 Sinclair Broadcast Group Launched May 2015
Eureka K39KR-D 39.3 Sinclair Broadcasting Group Translator of Satellite Station KCBY-TV
Hanford (Fresno) KFTV-DT 21.4 Univision Communications Launched August 18, 2014
Ontario (Los Angeles) KFTR-DT 46.4
Vallejo (San Francisco
OaklandSan Jose)
KFSF-DT 66.4
Stockton (Sacramento) KTFK-DT 64.4

Colorado

Sterling (Denver) KCDO-TV 3.2 Channel 3 TV Company LLC TBD

Connecticut

New Haven WCTX-TV 59.2 Media General TBD

Delaware

Wilmington (Philadelphia, Pennsylvania) KJWP 2.3 PMCM TV, LLC Launched August 18, 2014

Florida

Hollywood (Miami) WAMI-DT 69.4 Univision Communications Launched August 18, 2014
Orlando WRDQ 27.4 Cox Media Group
Panama City WPGX 28.3 Raycom Media
TampaSt. Petersburg WFTS-TV 28.3 E. W. Scripps Company
West Palm Beach WFLX 29.3 Raycom Media
(operated by the E. W. Scripps Company)
Launched August 18, 2014

Georgia

Albany WFXL 31.3 Sinclair Broadcast Group Launched Jan. 2015 ??
Atlanta WGCL-TV 46.3 Meredith Corporation Launched TBD[14]
Augusta WFXG 54.3 Raycom Media Launched August 18, 2014
Columbus WTVM 9.3
Savannah WTOC-TV 11.3 Launched March 18, 2015

Hawaii

Honolulu KHNL 13.3 Raycom Media Launched August 18, 2014

Idaho

Boise KBOI-TV 2.3 Sinclair Broadcast Group Launched December 31, 2014

Illinois

Joliet (Chicago) WGBO-DT 66.3 Univision Communications Launched August 18, 2014
Springfield WICS-TV 20.3 Sinclair Broadcast Group Launched January 2, 2015

Iowa

Cedar Rapids-Waterloo-Dubuque-Iowa City KFXA-TV 28.2 Sinclair Broadcast Group
Des Moines KDSM-TV 17.3
OttumwaKeokuk, IAKirksville, MO KYOU-TV 15.3 American Spirit Media
(operated by Raycom Media)
Launched August 18, 2014

Kentucky

Bowling Green WCZU-LD 39.4 DTV America Corporation Launches February 2016
Lexington WDKY-TV 56.3 Sinclair Broadcast Group Launched December 31, 2014
Louisville WAVE 3.2 Raycom Media Launched August 18, 2014
Newport (Cincinnati, Ohio) WXIX-TV 19.3 Launched July 2015

Louisiana

Baton Rouge WBXH-CD 39.3 Raycom Media Also on Cox Cable 128 (including Franklin/Patterson Market)
Lake Charles KPLC 7.2 Raycom Media Launched Dec. 31, 2015
New Orleans WVUE-DT 8.3 Louisiana Media Company
(operated by Raycom Media)
Shreveport KSLA 12.2 Raycom Media

Maine

Waterville WPFO 23.2 Corporate Media Consultants Group
(operated by Sinclair Broadcast Group)

Maryland

Baltimore WUTB 24.2 Deerfield Media Launched October 2014

Massachusetts

New Bedford (Providence, Rhode Island) WLNE-TV 6.2 Citadel Communications Launched August 18, 2014

Michigan

Battle CreekKalamazooGrand Rapids WOTV 41.3 Media General Launched January 2016
Bay CitySaginawFlint WBSF 46.3 Cunningham Broadcasting
(operated by Sinclair Broadcast Group)
Launched January 2015

Mississippi

Jackson WDBD 40.3 Raycom Media Launched October 2014

Missouri

Cape GirardeauPaducah, KY KFVS 12.3 Raycom Media Launched October 6, 2014
Jefferson CityColumbia KRCG 13.3 Sinclair Broadcast Group Launched January 3, 2015
St. Louis KDNL-TV 30.3 Launched December 31, 2014

Nebraska

Lincoln KLKN 8.2 Citadel Communications Launched August 18, 2014
Omaha KXVO 15.3 Mitts Telecasting Company
(operated by Sinclair Broadcast Group)

New Hampshire

Derry (Boston, Massachusetts) WBIN-TV 50.3 Carlisle One Media Launched December 2014

New Jersey

Paterson (New York City) WXTV-DT 41.4 Univision Communications Launched August 18, 2014

New Mexico

Albuquerque KWBQ 19.2 Tamer Media Launched January 11, 2016

New York

Albany WCWN 45.2 Sinclair Broadcast Group launched in March 2015
Buffalo WUTV 29.3 Sinclair Broadcast Group
Rochester WHAM-TV 13.3 Deerfield Media launched in late 2014
Syracuse WTVH 5.2 Granite Broadcasting Corporation
(operated by Sinclair Broadcast Group)
launched in January 2015

[21]

North Carolina

Asheville WLOS-TV 13.3 Sinclair Broadcast Group Launched January 2, 2015
Charlotte WBTV 3.3 Raycom Media Launched October 8, 2014
Raleigh-Durham-Fayetteville WRDC 28.2 Sinclair Broadcast Group
Wilmington WSFX-TV 26.3 American Spirit Media
(operated by Raycom Media)
Launched August 18, 2014
Winston-SalemGreensboroHigh Point WXLV-TV 45.3 Sinclair Broadcast Group Launched January 2, 2015

North Dakota

Fargo/Valley City/Grand Forks KRDK 4.6 (38) Major Market Broadcasting

Ohio

Cincinnati WXIX-TV 19.3 Raycom Media Launched July 2015
Columbus WWHO 53.2 Manham Media
(Operated by Sinclair Broadcasting Group)
Launched January 1, 2015
Dayton WKEF 22.4 Sinclair Broadcast Group Launched January 1, 2015 on 22.3; December 4, 2015, moved to 22.4
Lorain (Cleveland) WUAB 43.3 Raycom Media Launched August 18, 2014
Toledo WTOL 11.3 Launched November 18, 2014

Oklahoma

Oklahoma City KOKH-TV 25.2 Sinclair Broadcast Group Launched December 31, 2014
Tulsa KMYT-TV 41.3 Cox Media Group TBD

Oregon

Eugene KVAL-TV 13.3 Sinclair Broadcast Group Launched December 31, 2014
Portland KUNP-LD 47.3

Pennsylvania

LancasterLebanonYorkHarrisburg WLYH-TV 15.2 Howard Stirk Holdings
(Operated by Sinclair Broadcasting Group)
Launched December 2014
JohnstownAltoonaState College WJAC-TV 6.4 Sinclair Broadcast Group Launched December 2014
Pittsburgh WPGH-TV 53.3

South Carolina

Charleston WCSC-TV 5.3 Raycom Media Launch TBD
Columbia WIS 10.2
Myrtle Beach WMBF-TV 32.3 Launched August 18, 2014

Tennessee

Jackson WYJJ-LD 27.5 DTV America Corporation Launched February 2016
Knoxville WTNZ 43.3 Raycom Media Launched August 18, 2014
Memphis WMC 5.3
Nashville WNAB 58.3 Sinclair Broadcasting Group

Texas

Amarillo KVII-TV 7.3 Sinclair Broadcast Group Launched December 29, 2014
Alvin (Houston) KFTH-DT 67.3 Univision Communications Launched August 18, 2014
Austin KNVA 54.2 Media General TBD[22]
BeaumontPort Arthur KFDM 6.3 Sinclair Broadcast Group Launched December 29, 2014
El Paso KFOX-TV 14.3 Launched December 22, 2014
Irving (DallasFort Worth) KSTR-DT 49.3 Univision Communications Launched August 18, 2014
Lubbock KCBD 11.3 Raycom Media
San Antonio KWEX-DT 41.3 Univision Communications

Virginia

Arlington (Washington, D.C.) WFDC-DT 14.3 Univision Communications
(operated by Entravision Communications
Launched August 18, 2014
Ashland (Richmond) WUPV 65.3 Raycom Media
Norfolk WTVZ-TV 33.3 Sinclair Broadcast Group Launched December 31, 2014

Washington

Seattle KOMO-TV 4.3 Sinclair Broadcast Group Launched December 31, 2014
Yakima KIMA-TV 29.3

West Virginia

CharlestonHuntington WCHS-TV 8.3 Sinclair Broadcast Group

Wisconsin

Green Bay WACY-TV 32.2 The E.W. Scripps Company Launched August 11, 2015
Madison WMSN-TV 47.3 Sinclair Broadcast Group Launched December 2014
Milwaukee WCGV 24.3 Launched December 30, 2014

References

  1. ^ Downey, Kevin (18 May 2015). "Scripps in Multi-Net Deal For Katz Diginets". tvnewscheck.com. Retrieved 28 May 2015. ...which brings Grit to 93 million homes and 80% of the U.S.
  2. ^ "Cox, Naar named Grit, Escape Programmers". TVNewsCheck. July 22, 2014. Retrieved August 11, 2014.
  3. ^ a b "Grit, Escape Diginets To Launch Aug. 18". TVNewsCheck. August 11, 2014. Retrieved August 12, 2014.
  4. ^ a b c Lafayette, Jon (April 3, 2014). "Exclusive: Bounce TV Exec Plans Two New Channels". Broadcasting & Cable. NewBay Media, LLC. Retrieved January 28, 2015.
  5. ^ a b Jessell, Harry A. (October 13, 2015). "OTA The Bedrock of Katz's Growing Diginets". TVNewsCheck. Retrieved October 15, 2015.
  6. ^ "New Grit and Escape Networks Set For August 18 Launch". August 11, 2014. Retrieved August 12, 2014.
  7. ^ Lafayette, Jon (September 15, 2015). "Diginets Grit and Escape Sign Up for National Ratings". Broadcasting & Cable. NewBay Media. Retrieved October 30, 2015.
  8. ^ Lafayette, Jon (June 3, 2015). "Grit Network Buys Rights to 'Walker'". Broadcasting & Cable. NewBay Media, LLC. Retrieved February 3, 2016.
  9. ^ Guider, Elizabeth (June 18, 2014). "Classic TV Diginets Make The Old New Again". TVNewsCheck. Retrieved August 12, 2014.
  10. ^ Downey, Kevin (June 10, 2014). "Grit, Escape Diginets In Warner Bros. Deal". TVNewsCheck. Retrieved August 12, 2014.
  11. ^ "Grit & Escape Add 157 NBCU Movies To Library". TVNewsCheck. June 24, 2014. Retrieved August 12, 2014.
  12. ^ "Paramount Movies Added to Escape, Grit Networks". Broadcasting & Cable. July 22, 2014. Retrieved August 12, 2014.
  13. ^ "Grit, Escape Add Sony Pictures Films". TVNewsCheck. September 3, 2014.
  14. ^ a b Lafayette, Jon (March 20, 2015). "Meredith To Carry Grit, Escape, LAFF Networks". Broadcasting & Cable. NewBay Media, LLC. Retrieved March 24, 2015.
  15. ^ "Raycom To Carry New Escape, Grit Diginets". TVNewsCheck. June 17, 2014. Retrieved August 12, 2014.
  16. ^ "Escape, Grit Diginets Expand Market Reach". TVNewsCheck. July 17, 2014. Retrieved August 12, 2014.
  17. ^ Kondolojy, Amanda (July 17, 2014). "Cox, Univision & Others to Launch New Networks Escape and Grit in Major Markets". TV by the Numbers. Retrieved August 12, 2014.
  18. ^ Lafayette, Jon (October 9, 2014). "Sinclair to Carry New Grit Multicast Network". Broadcasting & Cable. NewBay Media, LLC. Retrieved February 3, 2015.
  19. ^ http://www.prnewswire.com/news-releases/katz-broadcasting-announces-major-distribution-agreements-with-media-general-and-tribune-media-300179251.html
  20. ^ "Stations for Network - Grit". RabbitEars.info. Retrieved August 12, 2014.
  21. ^ http://www.grittv.com/find-us/#albany_ny
  22. ^ Gary Dinges (November 16, 2015). "Austin viewers get 2 new over-the-air TV networks". Austin American-Statesman.