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Ginebra San Miguel

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For the basketball team of the same name, see Barangay Ginebra San Miguel.

Ginebra San Miguel, Inc.
FormerlyLa Tondeña Inc. (1902–1987)
La Tondeña Distillers Inc. (1987–2003)
Company typeSubsidiary
PSE: GSMI
Founded1902; 122 years ago (1902)
FounderCarlos Palanca, Sr.
HeadquartersSan Miguel Properties Centre, St. Francis Street,
Mandaluyong, Metro Manila
,
Philippines
Area served
Philippines
Key people
ProductsDistilled beverages
OwnerSan Miguel Corporation
ParentSan Miguel Food and Beverage
Websitewww.ginebrasanmiguel.com
Ginebra San Miguel (beverage)
TypeDutch-type gin
ManufacturerGinebra San Miguel Inc.
Country of origin Philippines
Introduced1834; 190 years ago (1834)
Alcohol by volume 40%
Proof (US)80
ColourClear
Websitewww.ginebrasanmiguel.com

Ginebra San Miguel, Inc. (Tagalog: [hɪˈnɛbɾa sɐn mɪˈɡɛl]; GSMI), formerly La Tondeña Distillers, Inc., is a Philippines-based diversified beverage company majority-owned by San Miguel Food and Beverage, Inc.

History

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La Tondeña was established in 1902 by Carlos Palanca, Sr. in Tondo, Manila[1] and incorporated as La Tondeña, Inc. in 1929. The company name was inspired from its location. The distillery pioneered the production of alcohol derived from molasses, instead of the commonly used nipa palm.

In 1924, it acquired the Ayala Distillery (Destilería Ayala) from Ayala y Compañía (precursor of Ayala Corporation). In 1955, the company acquired Añejo Rhum from Tabacalera (Compañía General de Tabacos de Filipinas). In 1957, it acquired the trademark rights to Kulafu to launch Vino Kulafu Chinese herbal wine.[2]

The company was renamed La Tondeña Distillers, Inc. (LTDI) in 1987 after being acquired by San Miguel Corporation from the Palanca family. The company then adopted the present corporate name Ginebra San Miguel, Inc. on March 7, 2003.[3]

On November 6, 2017, San Miguel Corporation announced the consolidation of its beverage businesses into San Miguel Pure Foods Company, Inc. through a share swap deal. San Miguel Pure Foods will acquire 216.97 million shares in GSMI from San Miguel Corporation. As a result, San Miguel Pure Foods will own 76% of GSMI with San Miguel Corporation as the minority owner. After the consolidation, San Miguel Pure Foods will be renamed San Miguel Food and Beverage, Inc.[4][5][6]

Ginebra San Miguel brand history

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In June 1834, Casa Róxas established the Ayala Distillery, the first distillery in the Philippines. It produced a variety of drinks including anis, anisette, cognac, rum, whisky and gin (Ginebra Ayala, Ginebra San Miguel, Ginebra Nacional, Ginebra Extra, Ginebra Doble Extra, among others). The distillery was located in Quiapo, Manila and was a major business of Ayala y Compañía (successor of Casa Róxas) when it was acquired by La Tondeña on June 21, 1924.[7]

Calendar girls

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See also: Calendar girls in the Philippines

The annual tradition of releasing calendars featuring female celebrities started in 1988 which they named the Ginebra San Miguel Super Angels. This was inspired by the US TV series Charlie’s Angels. These calendars are used as promotional material which are widely displayed in barbershops, sari-sari stores, mini-groceries and other venues frequented by liquor consumers.[8]

Monde Selection awards

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GSMI has received eight Quality Awards (five golds and three silvers) at the 2012 World Quality Selections, organized yearly by Monde Selection. Three of the brands have also earned the Monde Selection's International High Quality Trophy, granted to products achieving Grand Gold or Gold Awards for three consecutive years.[9]

Sports team

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See also

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References

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  1. ^ Hlousek, Petr. "La Tondeña Distillers, Inc. (Philippines)". Peter's Rum Labels. Retrieved September 29, 2019.
  2. ^ "Ginebra San Miguel". Archived from the original on January 23, 2013. Retrieved November 6, 2012.
  3. ^ dela Peña, Zinnia (March 8, 2003). "La Tondeña now known as Ginebra San Miguel Inc". The Philippine Star. Archived from the original on October 4, 2021. Retrieved April 23, 2018.
  4. ^ Morales, Neil Jerome (November 7, 2017). "San Miguel to consolidate food, beverage units in sale swap". Reuters. Archived from the original on June 24, 2018. Retrieved November 7, 2017.
  5. ^ dela Paz, Chrisee (November 6, 2017). "San Miguel to merge food, beverage businesses". Rappler. Retrieved November 7, 2017.
  6. ^ Dumlao-Abadilla, Doris (November 7, 2017). "SMC spins off key units". Inquirer.net. Retrieved November 7, 2017.
  7. ^ "News/Features/Other Articles". Archived from the original on November 11, 2013. Retrieved March 1, 2014.
  8. ^ "Calendar girl". Business World. Retrieved November 1, 2024.
  9. ^ GSMI dominates Monde Selection Archived August 22, 2013, at the Wayback Machine, tribune.net.ph, Monday, July 9, 2012
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