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The British version of the product is a sticky, dark brown paste with a distinctive, powerful flavour, which is extremely salty and savoury with [[umami]] qualities, somewhat comparable to [[soy sauce]]. This distinctive taste is reflected in the British company's marketing slogan: ''"Love it or hate it."'' It is similar to the [[Australia]]n and [[New Zealand]] [[Vegemite]] and [[Switzerland|Swiss]] [[Cenovis]].
The British version of the product is a sticky, dark brown paste with a distinctive, powerful flavour, which is extremely salty and savoury with [[umami]] qualities, somewhat comparable to [[soy sauce]]. This distinctive taste is reflected in the British company's marketing slogan: ''"Love it or hate it."'' It is similar to the [[Australia]]n and [[New Zealand]] [[Vegemite]] and [[Switzerland|Swiss]] [[Cenovis]].
The distinctive product was originally British, but a version with a noticeably different taste has been manufactured in New Zealand since 1919, and this is the dominant version in New Zealand, Australia and the Pacific Islands.
The distinctive product was originally British, but a version with a noticeably different taste has been manufactured in New Zealand since 1919,it is the schizznitch, and this is the dominant version in New Zealand, Australia and the Pacific Islands.


The image on the front of the British jar shows a "[[wiktionary:marmite|marmite]]" ({{IPA-fr|maʀmit|lang}}), a French term for a large, covered earthenware or metal cooking pot.<ref>{{cite web|url=http://dictionary.com/browse/marmite |title="Marmite" |publisher=Dictionary.com |date= |accessdate=2009-06-21}}</ref> The British Marmite was originally supplied in [[earthenware]] pots, but since the 1920s has been sold in glass jars that approximate the shape of such pots.<ref>{{cite web|url=http://marmite.com/love/history/origins-of-the-design.html |title="Origins of the Design" (company website) |publisher=Marmite.com |date= |accessdate=2009-06-21}}</ref> A thinner version in squeezable plastic jars was introduced in March 2006.
The image on the front of the British jar shows a "[[wiktionary:marmite|marmite]]" ({{IPA-fr|maʀmit|lang}}), a French term for a large, covered earthenware or metal cooking pot.<ref>{{cite web|url=http://dictionary.com/browse/marmite |title="Marmite" |publisher=Dictionary.com |date= |accessdate=2009-06-21}}</ref> The British Marmite was originally supplied in [[earthenware]] pots, but since the 1920s has been sold in glass jars that approximate the shape of such pots.<ref>{{cite web|url=http://marmite.com/love/history/origins-of-the-design.html |title="Origins of the Design" (company website) |publisher=Marmite.com |date= |accessdate=2009-06-21}}</ref> A thinner version in squeezable plastic jars was introduced in March 2006.

Revision as of 09:16, 7 October 2009

A jar of the British version of Marmite

Marmite (Template:Pron-en) is the name given to two similar food spreads: a British version produced in the United Kingdom and South Africa, and a version produced in New Zealand. Marmite is made from yeast extract, a by-product of beer brewing, and is suitable for vegetarians and vegans[1].

The British version of the product is a sticky, dark brown paste with a distinctive, powerful flavour, which is extremely salty and savoury with umami qualities, somewhat comparable to soy sauce. This distinctive taste is reflected in the British company's marketing slogan: "Love it or hate it." It is similar to the Australian and New Zealand Vegemite and Swiss Cenovis.

The distinctive product was originally British, but a version with a noticeably different taste has been manufactured in New Zealand since 1919,it is the schizznitch, and this is the dominant version in New Zealand, Australia and the Pacific Islands.

The image on the front of the British jar shows a "marmite" (French: [maʀmit]), a French term for a large, covered earthenware or metal cooking pot.[2] The British Marmite was originally supplied in earthenware pots, but since the 1920s has been sold in glass jars that approximate the shape of such pots.[3] A thinner version in squeezable plastic jars was introduced in March 2006.

British Marmite

The Marmite Food Extract Company was formed in Burton upon Trent, Staffordshire, England, in 1902, with Marmite as its main product, and Burton as the site of the first factory. The by-product yeast needed for the paste came from the biggest brewer at the time, Bass Brewery. By 1907, the product had become successful enough to warrant construction of a second factory at Camberwell Green in London.[4]

In 1990, Marmite Limited—which had become a subsidiary of Bovril Limited—was bought by CPC (United Kingdom) Limited, which changed its name to Best Foods Inc in 1998. Best Foods Inc subsequently merged with Unilever in 2000, and Marmite is now a trademark owned by Unilever.

New Zealand Marmite

File:NZ Marmite Vegemite.jpg
New Zealand Marmite and a New Zealand-made variety of Vegemite

The Sanitarium Health Food Company obtained sole rights to distribute the product in New Zealand and Australia in 1908.[5] They later began manufacturing Marmite under licence in Christchurch.

Sanitarium's recipe differs somewhat from that of British Marmite, most notably in the addition of sugar and caramel.[6] Common ingredients are also present in slightly different quantities from the British version;[6] the New Zealand version has high levels of potassium[citation needed], for example, while the British version does not. New Zealand Marmite is described as having a "weaker" or "less rancid" flavour than the British version.[6] It is distributed throughout Australia, New Zealand and the Pacific Islands.

In 2008 a limited edition "Mo-mite" was released in support of the "Movember" campaign for Men's health.[7]

Use of Marmite

Initially, Marmite was popular with vegetarians as a meat-free alternative to beef extract products such as Bovril, which were popular in the late 19th and early 20th century.

Marmite is traditionally eaten as a savoury spread on bread, toast, and biscuits. Owing to its concentrated taste it is usually spread thinly with butter or margarine. Marmite is also often made into a drink by diluting with hot water. In 2003, the Absolute Press published Paul Hartley's The Marmite Cookbook, containing recipes and suggestions on how to blend Marmite with other foodstuffs.[8]

Marmite also works well with cheese (such as in a cheese sandwich) and has been used as an additional flavouring in Mini Cheddars, a cheese-like biscuit snack. Similarly, it has been used by Walkers Crisps for a special-edition flavour and has introduced, with local Dorset bakery Fudges, Marmite Biscuits in the UK. Starbucks UK has a cheese and Marmite Panini on their menu.[9]

In New Zealand, Sanitarium, the Marmite company recommends spreading it on bread with potato crisps added to make a "Marmite and Chip" or "Crisps and Marmite" sandwich.[10] In Singapore and Malaysia, Marmite is popularly added to plain rice congee to give it a strong, tasty flavour.

In August 2006 as part of the launch of squeezy Marmite celebrity chef Gary Rhodes created a dessert consisting of coffee ice cream topped with chocolate sauce with a dash of Marmite. It was served for one week only in his London restaurant.[11]

Manufacture

Whilst the actual process is secret, the general method for making yeast extract on a commercial scale is to add salt to a suspension of yeast making the solution hypertonic, which leads to the cells shrivelling up; this triggers "autolysis", in which the yeast self-destructs. The dying yeast cells are then heated to complete their breakdown, and since yeast cells have thick hull walls which would detract from the smoothness of the end product, the husks are sieved out. As with other yeast extracts, Marmite contains free glutamic acids, which are analogous to monosodium glutamate (MSG).

Today, the main ingredients of Marmite manufactured in the UK are glutamic acid-rich yeast extract, with lesser quantities of sodium chloride (table salt), vegetable extract, niacin, thiamine, spice extracts, riboflavin, folic acid, and celery extracts, although the precise composition is a trade secret.[12] By 1912, the discovery of vitamins was a boost for Marmite, as the spread is a rich source of the vitamin B complex; vitamin B12 is not naturally found in yeast extract, but is added to Marmite during manufacture. With the vitamin B1 deficiency beri-beri being common during the First World War, the spread became more popular.[citation needed]

Nutritional information

In the 1930s, Marmite was used by the English scientist Lucy Wills to identify folic acid and its effect in suppressing anaemia.[13] Besides folic acid (Vitamin B9) Marmite has useful quantities of several other vitamins, even in small servings. Sodium (salt) content of the spread is high and has caused concern, but the amount per serving, not the percentage in bulk Marmite, is the significant factor. The main ingredient of Marmite is yeast extract, which contains a high concentration of glutamic acid. Marmite made in the United Kingdom is gluten-free.[14]

British[15] & New Zealand[citation needed] Marmite
UK Marmite per 100 g per 4 g serving NZ Marmite per 100 g per 5 g serving
Energy 983 kJ 39 kJ   Energy 680 kJ 34 kJ  
Calories 231 kcal 9 kcal Calories 163 kcal 8 kcal
Protein 38.4 g 1.5 g Protein 16.2 g 0.8 g
Carbohydrates 19.2 g 0.8 g Carbohydrates 16.6 g 0.8 g
of which sugars 0.5 g trace sugars 11.8 g 0.6 g
Fat 0.1 g nil Fat 0.9 g 0.1 g
of which saturates trace nil      
Fibre 3.1 g 0.1 g Fibre 11.5 g 0.58 g
Sodium 3.9 g 0.2 g Sodium 3.4 g 0.17 g
Salt 11 g 0.44 g Potassium 1.95 g 0.098 g
  % RDA   % RDI
Thiamin 5.8 mg 0.23 mg 17% Thiamin 11.0 mg 0.55 mg 50%
Riboflavin 7.0 mg 0.28 mg 18% Riboflavin 8.4 mg 0.4 mg 25%
Niacin 160.0 mg 6.4 mg 36% Niacin 50.0 mg 2.5 mg 25%
Folic Acid 2500 µg 100 µg 50% Folate 2000 µg 100 µg 50%
Vitamin B12 15.0 µg 0.6 µg [16] 40% Vitamin B12 10.0 µg 0.5 µg 25%
        Iron 36.0 mg 1.8 mg 15%

RDA = Recommended Daily Allowance
Suggested serving 4g for adults, 2 g for children
Children's serve has ½ of the adult quantities shown.

RDI = Recommended Daily Intake

British marketing and packaging

Marmite's publicity campaigns initially emphasised the spread's healthy nature, extolling it as "The growing up spread you never grow out of." During the 1980s, the spread was advertised with the slogan "My mate, Marmite", chanted in television commercials by an army platoon. (The spread had been a standard vitamin supplement for British-based German POWs during the Second World War.) By the 1990s, another strand entered the company's marketing efforts; Marmite's distinctive and powerful flavour had earned it as many detractors as it had fans, and it was commonly notorious for producing a binary and exclusive "love/hate" reaction amongst consumers. Modern advertisements play on this, and Marmite runs a dual skinned website with two URLs; I Love Marmite and I Hate Marmite, where people may share their experiences of Marmite and are actively encouraged to fuel this debate, as prompted by the I Hate Marmite registration form.

A 2004 UK TV advert, which parodied the 1958 Steve McQueen film The Blob, substituting Marmite for the original alien space menace and including scenes of fleeing crowds, was dropped from children's television after concerned parents reported that their children had been scared by the adverts and had nightmares after viewing them.[17]

The 'squeezy' version of UK Marmite

In 2006, a new "squeezy" jar of Marmite was released. It was released to make the Marmite easier to get out. The container is made of plastic, and when first launched the "Marmite" logo was replaced by the words "Squeeze me".

Paddington Bear featured in the Marmite UK TV advertisement (broadcast on 13 September 2007); in which he tries a Marmite and cheese sandwich instead of his traditional marmalade sandwich. When he offers the sandwiches to other characters, he gets mixed and often dramatic reactions.[18]

Availability worldwide

Our Mate — jar of UK Made Marmite Spread branded for sale in Australia

Marmite is available in most food stores in the UK, Ireland, Australia, New Zealand, Canada, Sri Lanka, and South Africa, and generally most parts of the Commonwealth of Nations.

Marmite purchased in New Zealand, Australia and the Pacific Islands is New Zealand Marmite, which has its own distinctive taste.

UK Marmite is available in Australia in the 125g size from several small imported food stores.

There is also an imported version called Our Mate which is produced and exported by Unilever's UK export division (Unilever UK Export). These are also sold in the 125g size and are produced in Burton on Trent, the home of Marmite and Bovril. The label states "Made in the UK by Unilever UK." Australia's national distributor Manassen Foods works with Unilever UK Export to sell Our Mate (Marmite) in Australia and New Zealand.

Marmite is also available to a lesser extent in other countries, mostly in specialist and health shops.

Special editions

File:Guinness-marmite.png
Limited edition Guinness Marmite
File:Champagne-marmite.png
Limited edition champagne Marmite
File:Marmiteashes.jpg
Limited edition Marston's jar.

In February 2007 Marmite produced a limited edition Guinness Marmite of 300,000 250g jars of their yeast extract with 30% Guinness yeast. The Guinness Marmite has a more subtle and smoother taste. Although it is alcohol free, it still retains a noticeable hint of "Guinness" flavour. Its consistency is rather more runny than the normal Marmite and care might be needed when opening the white and black liveried jar.

In January 2008 a new special edition Champagne Marmite was released for Valentine's Day 2008; the limited edition run 600,000 was initially released exclusively to Selfridges of London and then across the UK from January the 21st. With 0.3% champagne added to the recipe the spread isn't alcoholic, but does have a sweeter smell than the regular spread, a slightly lighter hue and like the Guinness edition a runnier consistency than usual. The special edition also has a modified label in the shape of a heart with "I love you" instead of the regular Marmite logo and decorated with italic writing and cherubs. The lid has also been made a golden colour to match the label and emulate a champagne bottle. A new touch to the jar is a space on the back to write in the name of one's valentine onto the jar.

In 2009, a limited edition Marston's Pedigree Marmite was launched to celebrate the 2009 Ashes Cricket test.[19]

British product range

File:Marmite Sausages label.png
Use in sausages, under licence.

Jar varieties

  • Marmite 57g
  • Marmite 125g
  • Marmite 250g
  • Marmite 500g
  • Marmite 600g (Catering size, in a plastic tub rather than the normal glass jar)
  • Marmite Love portions (6x8g) (Also sold individually in some cafés)
  • Marmite Squeeze 200g
  • Limited Edition Guinness Marmite 250g[20]
  • Limited Edition Champagne Marmite 250g[21]
  • Limited Edition Marston's Pedigree 250g[22]

Snacks

  • Marmite Breadsticks 30g packets[23]
  • Marmite Rice Cakes 30g packets[23]
  • Marmite Breadsticks 30g (Black)[23]
  • Marmite Rice Cakes 30g (Black)[23]
  • Marmite flavour crisps 25g[23]
  • Marmite Cheddar Bites[24]
  • Marmite Oven Baked Cashew Nuts[23]

Marmite and mosquitoes

Some suggest that the consumption of Marmite can ward off mosquitoes,[25] the reasoning being that the skin gives off a scent, unnoticeable to humans, but which mosquitoes find unappealing, or that the vitamin B content wards off the flying pests. British travellers to tropical locations sometimes take Marmite with them to eat during the trip, although it has been shown that the B vitamin complex does not repel mosquitoes.[26] The root of this belief might have been its use during the 1934–5 Malaria Epidemic in Sri Lanka:

The two things given to each patient were a bottle of the standard quinine mixture and Marmite rolled into the form of vederala's pills. The latter was said to have been the idea of the late Dr. Mary Ratnam and to have been more effective than the quinine itself, such was the degree of starvation among the peasantry. The Suriya Mal workers were amazed to see how this little Marmite revived them and put some life back into them.

— George Jan Lerski, [27]

See also

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References

  1. ^ http://www.ilovemarmite.com/marmite.asp?id=85 Is Marmite Vegetarian or Vegan?
  2. ^ ""Marmite"". Dictionary.com. Retrieved 2009-06-21.
  3. ^ ""Origins of the Design" (company website)". Marmite.com. Retrieved 2009-06-21.
  4. ^ ""The Marmite Story"". Accomodata.co.uk. Retrieved 2009-06-21.
  5. ^ Sanitarium: Marmite FAQs.
  6. ^ a b c "The Marmite FAQ". Retrieved 2009-09-30.
  7. ^ ""Mo-mite for Movember"." New Zealand Herald. November 03, 2008.
  8. ^ Absolute Press "The Marmite Cookbook"[dead link]
  9. ^ "Starbucks cheese and Marmite panini". Starbucks.co.uk. Retrieved 2009-06-21.
  10. ^ "Bite Me". Marmite.co.nz. Retrieved 2008-11-29.
  11. ^ http://www.marmite.co.uk/restaurant
  12. ^ "Marmite ingredients (company web site)". Marmite.co.uk. Retrieved 2009-06-21.
  13. ^ "Bastian H (2007), ''Lucy Wills (1888-1964): The life and research of an adventurous independent woman'', The James Lind Library". Jameslindlibrary.org. Retrieved 2009-06-21.
  14. ^ http://www.vegsoc.org/info/gluten.html The Vegetarian Society - The Gluten-Free Diet
  15. ^ Nutrition. Retrieved on 2008-11-27.
  16. ^ Based on RDA of 1.5µg; see http://www.eatwell.gov.uk/healthydiet/nutritionessentials/vitaminsandminerals/vitaminb12/?lang=en
  17. ^ ""Marmite ads 'terrified' children"". BBC News. 2005-03-16. Retrieved 2009-06-21.
  18. ^ "Paddington Stars in a New Series of Marmite Ads". Retrieved 2008-10-07.
  19. ^ Wallop, Harry (2009-06-01). "Marmite limited-edition 'cricket spread' to celebrate Ashes". Telegraph. Retrieved 2009-06-21.
  20. ^ "Marmite Guiness". Unilever.co.uk. Retrieved 2009-06-21.
  21. ^ Thursday, January 10, 2008 (2008-01-10). "Say I love you with Champagne Marmite". Metro.co.uk. Retrieved 2009-06-21.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  22. ^ "Marmite launches limited edition cricket ball jar - Brand Republic News". Brand Republic. Retrieved 2009-06-21.
  23. ^ a b c d e f "Marmite". Unilever.co.uk. Retrieved 2009-06-21.
  24. ^ "Marmite launches Cheddar Bites". Talkingretail.com. 2007-12-21. Retrieved 2009-06-21.
  25. ^ "newspaper "The Body Beautiful"". Guardian. Retrieved 2009-06-21.
  26. ^ "National Center for Biotechnology information "Testing vitamin B as a home remedy against mosquitoes"". Ncbi.nlm.nih.gov. 2009-05-01. Retrieved 2009-06-21.
  27. ^ "Lerski: Origins of Trotskyism in Ceylon (Chap.1)". Marxists.org. Retrieved 2008-11-29.

External links


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