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Solo (Australian soft drink)

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Solo
TypeSoft drink
ManufacturerSchweppes Australia
Country of origin Australia
Introduced1973
ColourYellow
FlavourLemon
VariantsSolo Original
Solo Sub
Solo Strong
Solo Lemon & Lime
Solo Low Carb
Solo Guarana
Solo
Nutritional value per 1 can (375 mL)
Energy788 kJ (188 kcal)
45.8 g
Sugars45.4 g
0 g
0.4 g
Vitamins and minerals
MineralsQuantity
%DV
Sodium
3%
60 mg
Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2]

Solo is an Australian lemon-flavoured soft drink manufactured by Schweppes Australia. Launched in 1973, it is a ready to drink version of traditional 'pub squash'.[3] It is the market leader of lemon soft drinks in Australia and grew by over 30% in 2007.

There are 6 variants of Solo: Original Lemon, Lemon & Lime, Solo Sub (no added sugar), Solo Guarana, Solo Low carb and Solo Strong, which contains guarana and caffeine.[4]

Marketing

The original Solo can was designed for DDB Needham Melbourne (Creative Director - Noel Schoelbridge) by Les Mason Design (Simon Josephson Designer and Bill Quan Production).

Positioned as a highly masculine drink, Solo's presents an overtly male image in it aggressive television commercials.[5] Until the early 1990s, the Solo man character and slogans "The thirst crusher" and "Low on fizz, so you can slam it down fast" was used in advertising.[6] The commercials often featured scenes of men taking part in activities such as athletics or extreme sports. Since becoming a sponsor of the Football Federation of Australia, the slogan "Game On" has been used.[7]

In 2012, the Solo man was revived by the advertising agency BMF as part of a new Solo advertising campaign.[8][9]

Overseas markets

Cadbury Schweppes sold a similar citrus drink named Rondo in the United States market during the late 1970s and 80s.[10] Like Solo, Rondo's marketing was positioned as a similarly masculine drink. Its aggressive commercials were parodied in the 2006 film Idiocracy as "Brawndo: The Thirst Mutilator".

Using the Australian Solo as an inspiration, Cadbury Schweppes has also sold an energy drink in the U.S. called Coolah Energy.[11] It used the tagline "Energy from Down Under". It listed boronia as an ingredient, a citrus plant in Australia known more worldwide for use in floral arrangements than its fruit. Coolah Energy has since been discontinued.[12]

References

  1. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  2. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.
  3. ^ "Soft drink company's conduct fair - judge". The Sydney Morning Herald. 9 Aug 1978.
  4. ^ FoodBev.com | Schweppes launches Solo Strong in Australia
  5. ^ "Solo: "Drink For A Man Kind" TV Commercial by The Furnace | Creative Advertising & Commercials Archive. Awarded Ads database". Coloribus.com. Retrieved 2013-04-21.
  6. ^ https://www.youtube.com/watch?v=_mJSOaO7cAU, retrieved 2016-01-04 {{citation}}: Missing or empty |title= (help)
  7. ^ Solo | Game On
  8. ^ "Our Clients - Schweppes Australia". BMF. Retrieved 2013-04-21.
  9. ^ "Schweppes brings back Solo Man". Mumbrella. 2012-02-01. Retrieved 2013-04-21.
  10. ^ Aussie Food Shop: Australian Drinks | SCHWEPPES 1.25L Solo SELECTION
  11. ^ Swenson Funnies Online | Coolah Energy Drink review
  12. ^ EnOrgy: Coolah Energy | Energy from Down Under