Esporte Interativo

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Esporte Interativo
Logo EI.png
Launched Esporte Interativo BR: January 20, 2007
Esporte Interativo: January 5, 2014
Esporte Interativo 2: July 25, 2015
Owned by Turner Broadcasting System Latin America (Time Warner)
Picture format 480i (SDTV)
1080i (HDTV)
Country Brazil
Language Portuguese
Broadcast area Brazil
Headquarters Rio de Janeiro, Rio de Janeiro
Formerly called Esporte Interativo Maxx: Esporte Interativo Nordeste (January 5, 2014 - May 17, 2015)
Esporte Interativo Maxx 2: Esporte Interativo Max (July 25, 2015 - August 18, 2015)
Analogue Channel 2 (Muriaé - Minas Gerais state)
Channel 17 (São João del Rei - Santa Catarina state)
Oi TV Channel 166 (Esporte Interativo HD)
Channel 169 (Esporte Interativo Maxx HD)
Channel 171 (Esporte Inerativo Maxx 2 HD)
Vivo TV Channel 57 (Esporte Interativo Maxx SD)
Channel 58 (Esporte Interativo SD)
Claro TV Channel 76 (Esporte Interativo Maxx SD)
Channel 77 (Esporte Interativo Maxx 2 SD)
Channel 576 (Esporte Interativo Maxx HD)
Channel 577 (Esporte Interativo Maxx 2 HD)
Nossa TV Channel 33 (Esporte Interativo Maxx SD)
Channel 56 (Esporte Interativo Maxx 2 HD)
SKY Channel 22 (Esporte Interativo SD)
Channel 28 (Esporte Interativo Maxx SD)
Channels 28-1 and 228 (Esporte Interativo Maxx HD)
Channel 224 (Esporte Interativo Maxx 2 HD)
StarOne C1 Frequency: 3991
Polarization: Vertical
Symbol Rate: 4686
StarOne C2 C Band: 4170
L Band: 960
Polarization: Vertical
NET Channel 576 (Esporte Interativo Maxx HD)
Channel 577 (Esporte Interativo Maxx 2 HD)
Vivo TV Channel 577 (Esporte Interativo SD)
Channel 578 (Esporte Interativo Maxx SD)
Streaming media
EI Plus

Esporte Interativo (English: Interactive Sport), is a Brazilian television channel inaugurated on January 20, 2007 with the live broadcast of a Premier League match between Chelsea and Liverpool.


The plan of Esporte Interativo channel started at 2004, when its owner, TopSports established a partnership with RedeTV! to broadcast sports events like, English Premier League, UEFA Champions League and NBA. In September 2004, after fights between TopSports and RedeTv! the partnership was broken. The Esporte Interativo took their events to Rede Bandeirantes, in three years of partnership was broadcast events like, UEFA Champions League, La Liga, English Premier League and Lega Calcio.[1]

In January 20, 2007 the Esporte Interativo channel started to broadcast free-to-air on satellite Star One C2, on the frequency 980 MHz vertical, replacing Amazon Sat. In June 10, 2010 the Esporte Interativo channel started to broadcast in São Paulo, channel 36 UHF, and was created the Rede Esporte Interativo, to debut the network an interview with Brazilian president, Luiz Inácio Lula da Silva, was aired.[2] In 2011 the network renewed the broadcast rights for the UEFA Champions League,[3] and gained the broadcast rights for UEFA Super Cup and UEFA Europa League.[4] To celebrate the 5th birthday of the channel, was opened a new studio in São Paulo.[5] In july 2012, Esporte Interativo launched their new SVOD multiplatform product EIPLUS in partnership with Log On, and in October, closed a partnership with Yahoo! Brasil and they launched a new sports website the Yahoo! Esporte Interativo.

In 2013 the Turner Broadcasting System acquired 20% of the network, becoming a business partner and occupying 2 of 7 members in the administration of the network.[6] In August was announced a new channel of the network, the Esporte Interativo Nordeste, a regional sports network dedicated for the sports from Brazilian northeast, and the acquisition of six state's championships of the region.[7]

The signal of Rede Esporte Interativo can be watched in cities like São Paulo, Belo Horizonte, Vitória, Porto Velho, Macapá, on their site on internet, Facebook fan page, and in apps for iOS and Android.

Turner Broadcasting purchase all of Esporte Interativo[edit]

Turner Broadcasting Company, television arm of Time Warner, has just closed a total purchase of Esporte Interativo, acquiring the part that was owned by Top Sports, Edgar Diniz marketing agency.[8]

From the next day January 26, 2015, when the contract is signed, Turner will control the entire channel.

The programmer provides high investments and a new time in EI, particularly in the technical apparatus.





American Football[edit]



Beach volleyball[edit]



MMA, Kickboxing and Pro Wrestling[edit]



  • Copa Brasil de CS:GO (Brazilian CS:GO Championship)





  • 2007–08: Agora, muito mais emoção! (Now, much more excitement!)
  • 2008, 2010: Aqui a emoção não para! (The excitement never stops!)
  • 2009: Sem limite para a sua emoção! (No limit for your excitement!)
  • 2009: Rio 2016, O Esporte Interativo apoia e você? (Rio 2016, The Esporte Interativo supports, and you?)
  • 2010–12: Esporte Interativo, paixão ao alcance de todos! (Esporte Interativo, passion within everyone's reach!)
  • 2012: Esporte Interativo, 5 anos torcendo junto com você. (Esporte Interativo, 5 years cheering along with you.)
  • 2013: Esporte Interativo, nordestino de coração! (Esporte Interativo, from northeast with love!)
  • 2013 Copa do Nordeste: Esporte Interativo, o nordeste merece. (Esporte Interativo, the northeast deserve.)
  • 2013–2015: Esporte Interativo, emoção que o Brasil merece. (Esporte Interativo, the emotion that Brasil deserve.)
  • 2015-2017: Esporte Interativo, aqui é com emoção de verdade. (Esporte Interativo, tere is with real emotion)
  • 2017-present: Esporte Interativo, movido por sonhos. (Esporte Interativo, moved by dreams)


  1. ^ Papo de Bola - Cinco anos da TV Esporte Interativo
  2. ^ Blog da Diretoria - Atenção vai começar a Rede Esporte Interativo de Televisão.
  3. ^ UEFA Remaining media rights deals for UEFA Champions League 2012-15 announced in Brazil
  4. ^ UEFA - Media rights deals for 2012-15 UEFA Europa League awarded in Brazil
  5. ^ Blog da Diretoria - Esporte Interativo faz 5 anos e estreia estúdio em São Paulo
  6. ^ Radar On-Line - Capital estrangeiro
  7. ^ Blog #oNordesteMerece - Vem aí o Esporte Interativo Nordeste
  8. ^ Na Telinha - Turner compra totalidade do canal Esporte Interativo; veja detalhes.
  9. ^ Blog da Diretoria - Copa do Nordeste voltou, e agora é pra ficar.
  10. ^ Blog da Diretoria - Esporte Interativo acquire direitos da Europa League por três anos.

External links[edit]