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With reference to wikipedia pages of other e-commerse platform such as Ebay and Amazon.com, I had entirely removed "New Launches", "Marketing" and "Awards" sections. Listing marketing efforts and product launch of a company is unencyclopedic and the award listed in the "Awards" section is also not notable (nor is it encyclopedic).
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In September 2022, Shopee ended its local operations in Chile, Colombia and Mexico, but would continue to serve customers in these countries through a cross-border model. Shopee exited Argentina entirely on 8 September 2022 after facing stiff competition with [[Mercado Libre]].<ref>{{Cite web |last= |first= |date=2022-09-09 |title=Sea's Shopee shuts operations in Argentina, Chile, Colombia, Mexico: Sources |url=https://www.straitstimes.com/business/companies-markets/seas-shopee-shuts-operations-in-argentina-chile-colombia-mexico-sources |access-date=2022-09-14 |website=The Straits Times |language=en}}</ref><ref>{{Cite web |date=2022-09-08 |title=Shopee, la competencia de Mercado Libre, abandona la Argentina |url=https://www.perfil.com/noticias/economia/shopee-la-competencia-de-mercado-libre-abandona-la-argentina.phtml |access-date=2022-09-20 |website=Perfil |language=es}}</ref>
In September 2022, Shopee ended its local operations in Chile, Colombia and Mexico, but would continue to serve customers in these countries through a cross-border model. Shopee exited Argentina entirely on 8 September 2022 after facing stiff competition with [[Mercado Libre]].<ref>{{Cite web |last= |first= |date=2022-09-09 |title=Sea's Shopee shuts operations in Argentina, Chile, Colombia, Mexico: Sources |url=https://www.straitstimes.com/business/companies-markets/seas-shopee-shuts-operations-in-argentina-chile-colombia-mexico-sources |access-date=2022-09-14 |website=The Straits Times |language=en}}</ref><ref>{{Cite web |date=2022-09-08 |title=Shopee, la competencia de Mercado Libre, abandona la Argentina |url=https://www.perfil.com/noticias/economia/shopee-la-competencia-de-mercado-libre-abandona-la-argentina.phtml |access-date=2022-09-20 |website=Perfil |language=es}}</ref>

== New launches ==
In 2016, Shopee launched an initiative called ''Shopee University'', a series of workshops and tutorials to aid local entrepreneurs and businesses in setting up their online businesses in the [[Philippines]].<ref>{{cite web |url=https://technology.mb.com.ph/2017/09/07/shopee-teams-up-with-facebook-to-help-leading-retail-brands-strengthen-their-ecommerce-presence/ |title=Shopee teams up with Facebook to help leading retail brands strengthen their eCommerce presence |website=Manila Bulletin |date=7 September 2017 |access-date=10 December 2017 }}</ref>

In 2017, Shopee launched ''Shopee Mall'' with 200 brands in Singapore and the Philippines.The dedicated portal features thousands of products sold by leading brands and retailers in the region. Shopee Mall was created to offer a more diverse online shopping experience and to better cater to larger brands looking to pursue an omni-channel approach.<ref>{{cite web |url=https://sbr.com.sg/retail/more-news/shopee-opens-online-mall-consumers |title=Shopee opens online mall for consumers |website=Singapore Business Review |date=18 July 2017 |access-date=10 December 2017 }}</ref><ref>{{Cite news|title=Online shopping easier with Shopee mall|language=en|work=Manila Standard|url=https://manilastandard.net/tech/business0/262630/online-shopping-easier-with-shopee-mall.html|access-date=2021-03-22}}</ref>

In 2018, Shopee launched the ''China Marketplace'' portal that offers shoppers easy access to products from Chinese merchants, without any shipping and agent fees in Singapore and the Philippines. The portal competes with Lazada's ''[[Taobao]] Collection'' option.<ref>{{cite web |url=https://www.businessinsider.sg/shopee-launches-china-marketplace-portal-with-free-shipping-to-rival-lazada/ |archive-url=https://web.archive.org/web/20180418230156/https://www.businessinsider.sg/shopee-launches-china-marketplace-portal-with-free-shipping-to-rival-lazada/ |archive-date=18 April 2018 |url-status=live |title=Shopee launches China Marketplace portal with free shipping to rival Lazada |website=Business Insider Singapore |date=1 March 2018 |access-date=21 March 2018 }}</ref><ref>{{Cite web|title=Shopee-China-marketplace|url=https://www.retailnews.asia/shopee-offer-singaporean-china-marketplace/shopee-china-marketplace/|access-date=2021-03-22|website=Retail News Asia|language=en-US}}</ref>

In 2021, Shopee launched a social media customer service arm in the Philippines, known as ''Shopee Cares PH''.<ref>{{cite web |date=23 July 2021 |title=Shopee Cares PH shares how to enjoy sage shopping |url=https://mb.com.ph/2021/07/23/shopee-cares-ph-shares-how-to-enjoy-sage-shopping/ |website=Manila Bulletin}}</ref> The same year, Shopee launched a food delivery service in Indonesia called ''ShopeeFood'', in partnership with over 500 merchants.<ref>{{Cite web |last1=Mulia |first1=Khamila |last2=Florene |first2=Ursula |date=2021-02-18 |title=Shopee is set to enter the Indonesian food delivery battle, but can it win? |url=https://kr-asia.com/shopee-is-set-to-enter-the-indonesian-food-delivery-battle-but-can-it-win |access-date=2022-08-17 |website=KrASIA |language=en}}</ref>

On 10 August 2022, cloud-based e-commerce company ChannelAdvisor announced that it will integrate with Shopee to allow its users to reach new customers by "extending their multichannel commerce strategies to new markets in the Asia Pacific region, while leveraging the efficiencies of a centralised platform".<ref>{{Cite web |last=ChannelAdvisor |date=10 August 2022 |title=ChannelAdvisor Announces Integration with Shopee - Leading Online Shopping Platform in Southeast Asia and Taiwan |url=https://www.prnewswire.com/news-releases/channeladvisor-announces-integration-with-shopee---leading-online-shopping-platform-in-southeast-asia-and-taiwan-301603286.html |access-date=2022-08-17 |website=PR Newswire |language=en}}</ref>

== Marketing ==
=== Brand ambassadors ===
==== International ====
In 2018, Shopee appointed South Korean girl group [[Blackpink]] as its inaugural regional brand ambassador, as part of its partnership with [[YG Entertainment]]. Bambam from the South Korean boy band [[Got7]] was also appointed as the brand ambassador in Thailand in October of the same year.<ref>{{Cite web |last=Tan |first=Janice |date=2018-11-30 |title=Shopee taps K-pop group BLACKPINK as first-ever regional brand ambassador |url=https://www.marketing-interactive.com/shopee-taps-kpop-group-blackpink-as-first-ever-regional-brand-ambassador/ |access-date=2019-10-22 |website=Marketing Interactive |language=en-US}}</ref>

In 2019, Shopee appointed professional footballer [[Cristiano Ronaldo]] as its regional brand ambassador. The partnership was announced in line with Shopee's signature annual shopping event, ''9.9 Super Shopping Day''.<ref>{{Cite web |date=2019-08-16 |title=Cristiano Ronaldo signs on with Asian e-commerce platform Shopee |url=https://www.foxsportsasia.com/football/1158311/cristiano-ronaldo-signs-on-with-asian-e-commerce-platform-shopee/ |access-date=2019-10-22 |website=FOX Sports Asia |language=en-US}}</ref>

In June 2021, [[BtoB (band)|BtoB]] was appointed as the official ambassador for Shopee's ''K-Collection'', a Korean brand exhibition where 50 domestic [[small and medium-sized enterprises]] introduced their products directly through ''Shopee Live'' across Singapore, Malaysia, Vietnam, and the Philippines, to attract K-pop fans to become customers.<ref>{{cite web |last=Kim |first=Soo-bin |date=June 17, 2021 |script-title=ko:쇼피, K-컬쳐 페스티벌 '케이콘택트 포 유' 연계 기획전 진행 |trans-title=Shopee, K-Culture Festival 'K Contact for You' related special exhibition |url=http://www.asiaa.co.kr/news/articleView.html?idxno=43577 |access-date=2021-06-29 |publisher=Asia A |language=ko}}</ref>

==== In the Philippines ====
In the Philippines, Shopee has engaged thirteen local brand ambassadors: [[Anne Curtis]], [[Kim Chiu]], [[Dingdong Dantes]], [[Marian Rivera]], singer [[Jose Mari Chan]], boxer/former senator [[Manny Pacquiao]], as well as television personalities [[Sarah Geronimo]], [[Kris Aquino]], [[Willie Revillame]], sisters [[Toni Gonzaga|Toni]] & [[Alex Gonzaga]] and [[Vice Ganda]].{{Citation needed|date=January 2024}} In May 2024, the girl group [[Bini (group)|Bini]] became the new endorsers.

==== In Singapore ====
In August 2020, [[Gurmit Singh]] became Shopee's first Singaporean brand ambassador and reprised his character as [[Phua Chu Kang Pte Ltd|Phua Chu Kang]] from a Singaporean sitcom for the role.<ref>{{cite news |last1=Van |first1=Tong |date=23 August 2020 |title=Phua Chu Kang signed as Shopee's first Singaporean brand ambassador |publisher=Inside Retail |url=https://insideretail.asia/2020/08/23/phua-chu-kang-signed-as-shopees-first-singaporean-brand-ambassador/}}</ref> [[Mark Lee (Singaporean actor)|Mark Lee]] was appointed as Shopee's next ambassador in May 2021.<ref>{{cite web |last1=Shadrach |first1=Darshan |title=First PCK, now Mark Lee: Why Shopee SG is banking on a hyper local marketing strategy |url=https://www.marketing-interactive.com/first-pck-now-mark-lee-why-shopee-sg-is-banking-on-a-hyper-local-marketing-strategy |website=Marketing |access-date=12 June 2021 |date=28 May 2021}}</ref>

==== In Indonesia ====
In Indonesia, Shopee has recruited several brand ambassadors: singers [[Didi Kempot]], Nella Kharisma, [[Via Vallen]], [[Rizky Febian]], [[Syahrini]], rock band [[Slank]], actor Maxime Bouttier, actress [[Prilly Latuconsina]], former JKT48 member [[Melody Nurramdhani Laksani]] (only for the ''Shopee Barokah'' feature), and comedian [[Tukul Arwana]]. South Korean boy group [[Stray Kids]] took over as brand ambassador of Shopee in Indonesia for the ''11.11 Big Sale'' and ''12.12 Birthday Sale''.<ref>{{Cite web |date=2020-11-04 |title=Ini Dia Brand Ambassador Baru Shopee Sekaligus Guest Star Spesial di TV Show 11.11 Big Sale! |url=https://www.youtube.com/watch?feature=youtu.be&v=TN3PYYJzLZ4 |access-date=2020-11-18 |website= |publisher=YouTube}}</ref><ref>{{Cite web |date=2020-11-17 |title=Shopee x Stray Kids - Shopee 12.12 Birthday Sale |url=https://www.youtube.com/watch?feature=youtu.be&v=NZYUUr__HMk |access-date=2020-11-18 |website= |publisher=YouTube}}</ref>{{Better source needed|reason=The current source is insufficiently reliable ([[WP:NOTRS]]).|date=August 2022}} In addition, soap opera actor and actress Arya Saloka and [[Amanda Manopo]] from [[RCTI]] soap opera ''[[Ikatan Cinta]]'' were signed as Shopee's local brand ambassadors in 2021.<ref>{{Cite web |last=Taofik |first=Ahmad |editor-last=Taofik |editor-first=Ahmad |date=2021-04-04 |title=WOW, Shopee Gandeng Arya Saloka dan Amanda Manopo sebagai Brand Ambassador Indonesia - Bagikan Berita |url=https://bagikanberita.pikiran-rakyat.com/inspirasi/pr-681721638/wow-shopee-gandeng-arya-saloka-dan-amanda-manopo-sebagai-brand-ambassador-indonesia |access-date=2021-04-04 |website=Bagikan Berita |language=id}}</ref> The same year, actor and martial artist [[Joe Taslim]] became Shopee's local brand ambassador for the ''9.9 Super Shopping Day'',<ref>{{Cite web|last=Khoirunissa|first=Jihaan|title=Gaet Joe Taslim, Shopee Gelar Kampanye 9.9 Super Shopping Day|url=https://hot.detik.com/celeb/d-5687126/gaet-joe-taslim-shopee-gelar-kampanye-99-super-shopping-day|access-date=2021-08-19|website=detikhot|location=[[Jakarta]]|publisher=[[detik.com]]|language=id-ID}}</ref>

In 2022, singer King Nassar took part in promotions for Shopee's ''SPayLater'' in Indonesia.<ref>{{Cite web |title=Belanja Pakai SPayLater Bareng King Nassar {{!}} Beli Sekarang Bayar Nanti |url=https://m.youtube.com/watch?v=blBRIweOIKI |access-date=3 February 2022 |website= |publisher=YouTube}}</ref>{{Better source needed|reason=The current source is insufficiently reliable ([[WP:NOTRS]]).|date=August 2022}} Singer [[Lesti (singer)|Lesti Kejora]] and actor-husband Rizky Billar were also signed as local brand ambassadors for the ''4.4 Sambut Ramadan Sale.''<ref>{{Cite web |last=Anggarini |first=Wuri |publisher=Fimela.com |location=[[Jakarta]] |date=2022-03-18 |title=Akhirnya Terungkap, Ternyata Ini Alasan Lesti Tulis Caption Galau di Instagram |url=https://www.fimela.com/entertainment/read/4915215/akhirnya-terungkap-ternyata-ini-alasan-lesti-tulis-caption-galau-di-instagram |access-date=2022-03-19 |website=Fimela |language=id}}</ref> Internet celebrity couple Fuji Utami and Thariq Halilintar took part in ambassadorial work for ''Shopee Video'' in mid-2022.<ref>{{Cite web |date=2022-05-17 |title=Fuji Sibuk Main Ponsel dan Cuekin Thariq Halilintar, Netizen Gemas |url=https://cekricek.id/fuji-sibuk-main-ponsel-dan-cuekin-thariq-halilintar-netizen-gemas/ |access-date=2022-06-04 |website=Cekricek.id |language=id-ID}}</ref>

In October 2022, singer [[Happy Asmara (musician)|Happy Asmara]] became the brand ambassador for the ''Shopee 11.11 Big Sale'' campaign in Indonesia.<ref>{{Cite web |date=13 October 2022 |title=Dikabarkan Menikah, Happy Asmara Bahagia Bisa Belanja Seumur Hidup - Cerdas Belanja |url=https://cerdasbelanja.grid.id/read/523522863/dikabarkan-menikah-happy-asmara-bahagia-bisa-belanja-seumur-hidup |access-date=13 October 2022 |website=Cerdas Belanja |language=id}}</ref> In March 2023, comedian [[Komeng]] and singer Wika Salim signed as local brand ambassadors for the ''Shopee Big Ramadan Sale.''<ref>{{Cite web |date=15 March 2023 |title=Komeng Ikut Ramaikan Shopee Big Ramadan Sale, Ada Banyak Promonya!
|url=https://wolipop.detik.com/sale-and-shop/d-6619335/komeng-ikut-ramaikan-shopee-big-ramadan-sale-ada-banyak-promonya/ |access-date=16 March 2023 |website=Wolipop |language=id}}</ref>

In June 2023, actor, TV personality, singer, entrepreneur and internet celebrity [[Raffi Ahmad]] became the local brand ambassadors for the ''7.7 ShopeeLive Bombastis Sale'' campaign''.''<ref>{{Cite web |last= |date=2023-06-12 |title=Shopee Indonesia kampanyekan "7.7 Shopee Live Bombastis Sale" |url=https://www.antaranews.com/berita/3583710/shopee-indonesia-kampanyekan-77-shopee-live-bombastis-sale |access-date=2023-06-13 |website=Antara News |language=id}}</ref>

In July 2023, internet celebrity Fuji Utami returned as the brand ambassador for the ''Shopee 8.8 Grand Beauty & Fashion Festival'' campaign.<ref>{{Cite web |title=Fuji Utami Maknai Arti Cantik di Shopee 8.8 Grand Beauty & Fashion Festival |url=https://kumparan.com/kumparanwoman/fuji-utami-maknai-arti-cantik-di-shopee-8-8-grand-beauty-and-fashion-festival-20pkimhjUxo |access-date=2023-11-02 |website=kumparan |language=id-ID}}</ref> From August to October 2023, celebrity couple Ruben Onsu and Sarwendah have become brand ambassadors for the ''Shopee 9.9 Super Shopping Day'' and ''Shopee 10.10 Brand Festival'' campaigns.<ref>{{Cite news |last=ARM |date=2023-08-24 |title=Rayakan Shopee 9.9 Super Shopping Day, Ruben Onsu dan Sarwendah Bagikan Kisah Cerita Terbaik Untuk Keluarga |work=Jawa Pos |url=https://www.jawapos.com/ekonomi/012802535/rayakan-shopee-99-super-shopping-day-ruben-onsu-dan-sarwendah-bagikan-kisah-cerita-terbaik-untuk-keluarga |access-date=2023-11-02}}</ref>

From October to December 2023, the idol group [[JKT48]] (featuring only 4 [[List of JKT48 members|members]], namely Christy, [[Freya Jayawardana|Freya]], Gracia, and [[Azizi Asadel|Zee]]) has become the brand ambassadors for the ''Shopee 11.11 Big Sale'' and ''Shopee 12.12 Birthday Sale'' campaigns.<ref>{{Cite web |last=Media |first=Kompas Cyber |date=2023-10-16 |title=JKT48 Jadi Bintang Iklan Shopee 11.11 Big Sale, Netizen Heboh Halaman all |url=https://www.kompas.com/hype/read/2023/10/16/080300566/jkt48-jadi-bintang-iklan-shopee-11.11-big-sale-netizen-heboh |access-date=2023-11-02 |website=KOMPAS.com |language=id}}</ref><ref>{{Cite web |last=dpu |title=Shopee 12.12 Bersama JKT48 Jadi Jadi Puncak Perayaan HUT ke-8 |url=https://www.cnbcindonesia.com/tech/20231117203712-37-490022/shopee-1212-bersama-jkt48-jadi-jadi-puncak-perayaan-hut-ke-8 |access-date=2023-12-14 |website=CNBC Indonesia |language=id-ID}}</ref>

In 2023, there are several Indonesian celebrities who have participated in promoting features on Shopee, comedian Komeng for ''SPayLater'' (after singer King Nassar) and ''Shopee COD'' (after comedian Tukul Arwana), celebrity couple Ruben Onsu and Sarwendah for ''Shopee Live'',<ref>{{Cite web |last=rah |title=24 Jam Ruben Onsu, Sarwendah & Aurel Ramaikan Shopee Live 9.9 |url=https://www.cnbcindonesia.com/tech/20230913080209-37-471970/24-jam-ruben-onsu-sarwendah-aurel-ramaikan-shopee-live-99 |access-date=2023-11-02 |website=CNBC Indonesia |language=id-ID}}</ref> as well as internet celebrity Fuji Utami for Shopee Video.

In 2024, there are several Indonesian celebrities who have participated in promoting features on Shopee, actress and TV personality [[Nikita Mirzani]] for ''Shopee Live'' and ''Shopee Garansi Bebas Pengembalian'', as well as singer [[Vidi Aldiano]] for ''Shopee Garansi Tepat Waktu''. From March to April 2024, Islamic singer Opick has become the brand ambassador for the ''Shopee Big Ramadhan Sale'' campaign.<ref>{{Cite web |last=Marketeers |date=2024-03-07 |title=Produk Fesyen Akan Dominasi Kampanye Shopee Big Ramadan Sale |url=https://www.marketeers.com/produk-fesyen-akan-dominasi-kampanye-shopee-big-ramadan-sale/ |access-date=2024-03-11 |website=www.marketeers.com |language=id}}</ref> From May to June 2024, the idol group [[JKT48]] has returned as brand ambassador for the ''Shopee 6.6 Great Mid-Year Sale'' campaign.<ref>{{Cite web |title=Shopee 6.6 Great Mid-Year Sale Hadirkan Inspirasi dari JKT48 dan Diskon Menarik |url=https://flores.tribunnews.com/2024/05/17/shopee-66-great-mid-year-sale-hadirkan-inspirasi-dari-jkt48-dan-diskon-menarik |access-date=2024-05-17 |website=Tribunflores.com |language=id-ID}}</ref>

==== In Vietnam ====
In Vietnam, Shopee has involved a local brand ambassador from a former Vietnamese national team football coach [[Park Hang-seo]].

==== In Brazil ====
In 2024, Shopee appointed the actor [[Terry Crews]] as its regional brand ambassador, due to the large number of Brazilian followers on their social networks, second only to the [[Americans]].<ref>{{Cite web |date=2024-06-17 |title=Shopee escala Terry Crews como seu novo embaixador |trans-title=Shopee appoints Terry Crews as its new ambassador |url=https://economia.uol.com.br/noticias/redacao/2024/06/17/shopee-escala-terry-crews-como-seu-novo-embaixador.htm |access-date=2024-07-02 |website=[[Universo Online|UOL]]|language=pt-br}}</ref>

=== Sponsorships ===
Shopee was the sponsor of Indonesia's top professional [[Association football|football]] division for men, [[Liga 1 (Indonesia)|Liga 1]], for its [[2019 Liga 1 (Indonesia)|2019]] and [[2020 Liga 1 (Indonesia)|2020]] seasons; Brazilian Free Fire League (sixth season) and Malaysia Football League .<ref>{{cite web |last=Adnan |first=Rais |date=10 May 2019 |title=Ini Logo Dan Sponsor Utama Liga 1 2019 |url=https://www.goal.com/id/berita/ini-logo-dan-sponsor-utama-liga-1-2019/1anro2u7jql9w1a129m5g9g930 |access-date=10 May 2019 |publisher=[[Goal (website)|Goal]] |language=id |archive-url=https://web.archive.org/web/20190510072613/https://www.goal.com/id/berita/ini-logo-dan-sponsor-utama-liga-1-2019/1anro2u7jql9w1a129m5g9g930 |archive-date=10 May 2019 |url-status=live }}</ref><ref>{{Cite web |date=2021-08-24 |title=Shopee sponsors Brazilian Free Fire League |url=https://www.sportsbusinessjournal.com/Esports/Sections/Leagues/2021/08/Brazilian-Free-Fire-League-Shopee.aspx |access-date=2024-01-24 |website=www.sportsbusinessjournal.com |language=en}}</ref><ref>{{Cite web |last=Ishak |first=Fadhli |date=2019-02-12 |title=Shopee extend partnership with MFL {{!}} New Straits Times |url=https://www.nst.com.my/sports/football/2019/02/459580/shopee-extend-partnership-mfl |access-date=2024-01-24 |website=NST Online |language=en}}</ref>

== Awards ==
In 2015, Shopee was awarded the ''Singapore Startup Of The Year'' in the second edition of the ''Vulcan Awards'', presented by digital publisher Vulcan Post.<ref>{{Cite web |date=14 December 2015 |title=The Winners Of The 2015 Vulcan Awards: GrabTaxi, Airbnb, WhatsApp & More! |url=https://vulcanpost.com/483971/vulcan-awards-2015-winners |access-date=29 March 2018 |website=Vulcan Post}}</ref>


== Controversies ==
== Controversies ==

Revision as of 10:45, 25 July 2024

Shopee Pte. Ltd.
Shopee
Company typeSubsidiary
IndustryE-commerce
Founded5 February 2015; 9 years ago (2015-02-05)
Queenstown, Singapore
Headquarters5 Science Park Drive, Shopee Building, Singapore 118265
Area served
11 countries and territories
Key people
Forrest Li (Founder)
Chris Feng (CEO)[1]
ParentSea Limited
SubsidiariesShopee Japan Co., Ltd[2]
Websiteshopee.com

Shopee Pte. Ltd. is a Singaporean multinational technology company specialising in e-commerce. It is a subsidiary company of Sea Limited. It was launched in 2015 in Singapore, before its global expansion.[3]

Since 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors [citation needed]. It also serves consumers and sellers across countries in East Asia and Latin America who wish to purchase and sell their goods online.[4][5] [6]

History

In February 2015, Shopee launched in Singapore as a mobile-centric marketplace where users can browse, shop and sell products.[7] The asset-light platform is integrated with logistical and payment support, and claims to make online shopping easy and secure for both buyers and sellers.[8][9]

The app-based platform launched a website to compete with other e-commerce companies such as Coupang, Lazada, Tokopedia and AliExpress. To differentiate itself, Shopee offers online shopping security through its own escrow service called Shopee Guarantee,[10] which can be used to withhold payments from sellers until buyers have received their orders.[11]

On 3 September 2019, Shopee officially opened its six-storey regional headquarters at Singapore Science Park. The new building spans 244,000 square feet (22,700 m2) of space, which can accommodate 3,000 employees and is six times larger than Shopee's previous headquarters at Ascent Building. The building was leased by WeWork before it was relinquished to Shopee.[12][13]

Shopee has yet to turn profitable despite increasing its gross profit margin year-on-year in the first half of 2022 which is attributed to faster growth in transaction-based fees and advertising income. Coupled with rising inflation and interest rates as well as setbacks in its internationalisation plans, Shopee laid off staff across multiple markets in June 2022, including employees from Indonesia, Thailand, and Vietnam. ShopeePay and ShopeeFood were also reported to be facing cuts.[14]

On 15 September 2022, Sea's CEO, Forrest Li sent a memo to all employees that outlined cost-cutting measures to be taken by the company to achieve "self-sufficiency". The measures include restrictions on business expenses, and Shopee's top executives will also temporarily forgo compensation.[15] Another round of job cuts was also announced, which affected employees in Singapore, Indonesia, and China.[16]

Business model

Shopee started as a consumer-to-consumer (C2C) marketplace but it pivoted into a C2C and business-to-consumer (B2C) hybrid model.[17] The company partners with over 70 courier service providers across markets it serves to provide logistical support for users.[18] In Singapore, Shopee collaborates with logistics startup Ninja Van for item pickup and delivery.[19] Other delivery partners in the region include Pos Malaysia and Pos Indonesia.[20][21] Shopee also partnered with Delhivery and Ecom Express for deliveries in India before it exited the domestic market.[22]

In its early phases of growth, Shopee offered subsidies and free shipping to its users although delivery services were still expensive in the areas it serves.[23]

Market share

Availability of Shopee by country as of 12 January 2023:
  Available
  Previously available
  Non-consumer operations

By 2019, Shopee's app had recorded 200 million downloads. Gross orders also grew 92.7% to 246.3 million in Q2 2019, compared to 127.8 million in the previous year. Its gross merchandise value (GMV) also surged 72.7% to US$3.8 billion in Q2 19, compared to US$2.2 billion in the preceding year.[24]

According to a report by iPrice in Q2 2019, Shopee was the top shopping app based on monthly active users, total downloads and website visits, ahead of its competitors, Lazada and Tokopedia.[25] These GMV claims led to backlash from Lazada. Lazada's former CEO, Max Bittner asserted that GMV numbers can be easily inflated "by subsidy schemes and history shows that GMV falls away as unhealthy subsidies are removed."[26]

In Malaysia, Shopee became the third most visited e-commerce portal in Q4 2017, overtaking Lelong, and replaced Lazada as the top app on iOS and Google Play app stores.[27]

Among consumers in Indonesia, a survey conducted in December 2017 revealed that Shopee is the top shopping platform for Indonesian mothers (73%), ahead of Tokopedia (54%), Lazada (51%) and Instagram (50%).[28]

In 2019, Shopee launched a localised site in Brazil. The site was Shopee's first in Latin America and outside Asia.[29] By 2023, the company said it was doing business with over three million local merchants.[29] Shopee later started operations in Mexico, Chile and Colombia in 2021.

In September 2021, Shopee introduced its marketplace in Poland. Launches in Spain and France followed over the next two months.[4][30] Shopee exited France and Spain on 6 March and 17 June 2022 respectively, leaving only Poland with operations in Europe.[31][32] Eventually, Shopee left Europe with an announcement of the closure of its Polish operations on 12 January 2023.[33]

Shopee started operations in South Korea in 2020 to help local merchants reach customers in markets where the former operates. However, Shopee does not have a consumer-facing platform in South Korea.[34]

In November 2021, Shopee entered the Indian market with a soft launch.[4] It clocked 100,000 orders a day and has over one million app installations on the Google Play Store in India.[22] On 29 March 2022, just five months after the launch, Shopee ceased its operations in India. The website and app also went offline in India as of 31 May 2022.[35]

For Q2 2022, Shopee recorded US$1.7 billion in quarterly revenue, higher than the combined revenue of Alibaba Group's international businesses: Lazada, AliExpress, Trendyol and Daraz.[36]

In September 2022, Shopee ended its local operations in Chile, Colombia and Mexico, but would continue to serve customers in these countries through a cross-border model. Shopee exited Argentina entirely on 8 September 2022 after facing stiff competition with Mercado Libre.[37][38]

Controversies

Meet-and-greet with Blackpink

In June 2019, #ShopeeScam trended on Twitter after Shopee released a promotion in the Philippines that offered passes to a meet-and-greet with Blackpink for the top 568 spenders in their online store.[39][40] Several fans reported receiving notifications that they had won tickets, but which were unilaterally retracted afterward by Shopee.[citation needed] Others posted screenshots that showed Shopee changing their contest mechanics the day before the event. Shopee was investigated by the Department of Trade and Industry for the incident.[41][needs update]

Underpaid couriers in Indonesia

In April 2021, Shopee faced allegations that it was underpaying its couriers in Indonesia after some riders claimed publicly that their pay per delivered package was reduced by the company to US$0.10 per package, down from US$0.34 in the previous year. Couriers that serve Shopee Express deliveries were also not paid basic monthly salaries, though there is a US$7.90 bonus if they can deliver 40 or more packages in a single workday. There is also no compensation for fuel or parking fees. Shopee responded to the allegations that it has a fair incentive scheme that is in line with Indonesia's market and regulations, and what they offer is "highly competitive" within the industry.[42]

Rescinded job offers

In late August 2022, a user of the Chinese social networking platform Maimai uploaded a post stating that he had relocated as part of a job offer from Shopee to work at the company's headquarters in Singapore. However, the offer was revoked after he disembarked from the plane in Singapore with his family. Multiple job offers were allegedly affected, as other users claimed they had similarly resigned from current positions and terminated housing contracts to join Shopee, only for their offers to be rescinded.[14][43][44]

Toni Gonzaga endorsement

On September 28, 2022, Shopee Philippines received backlash when rumors started spreading that the platform would introduce Toni Gonzaga as its brand ambassador a day after the company's reported massive layoff. This was confirmed the following day at a press conference. While various reasons were pointed for the backlash from the ethical issues with getting a highly-paid endorser to the endorsers' political activities, Gonzaga only appeared on the company's platform for a total of ten days before introducing another endorser for their 11.11 campaign, businessman and singer Jose Mari Chan.[45][46]

2022 layoff

In 2022, Shopee had to lay off 600 people which amounted to 3% of its employees.[47]

References

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  47. ^ "Shopee layoffs: Tech redundancies necessary for industry, say analysts".
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