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former_channel_numbers = |
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owner = [[CBS Corporation]]|
owner = [[CBS Corporation]]|
licensee = |
licensee = CBS Television Stations, Inc.|
sister_stations = |
sister_stations = |
former_affiliations = [[DuMont Television Network|DuMont]] secondary (1948-1955)<br>[[NBC]] secondary (1948-1949)<br>[[Paramount Television Network|Paramount]] (1949-1953)|
former_affiliations = [[DuMont Television Network|DuMont]] secondary (1948-1955)<br>[[NBC]] secondary (1948-1949)<br>[[Paramount Television Network|Paramount]] (1949-1953)|

Revision as of 17:20, 8 October 2007

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KPIX-TV (Channel 5) is the CBS owned and operated television station in San Francisco, California. Through its parent company CBS Corporation, KPIX is co-owned with The CW affiliate KBCW (Channel 44).

The station transmits from the Sutro Tower and its signal covers the San Francisco Bay Area. Known on the air as CBS 5 Bay Area, KPIX is home to one of the higher rated newscasts among CBS-owned stations. KPIX was also one of 2 Group W stations that became a CBS O&O, but had already been affiliated with CBS (the other being KDKA-TV).

History

KPIX signed on Christmas Eve 1948. It was the nation's 49th television station, the fourth in California and the first in California outside Los Angeles. It was owned by the Associated Broadcasters, owners of KSFO-AM 560.

It immediately joined CBS due to a deal KSFO's owners had worked out with CBS a year earlier. KSFO had been CBS Radio's Bay Area affiliate from 1937 to 1941, when Associated Broadcasters backed out of a deal for CBS to buy the station. While KSFO was still affiliated with CBS, it was originally slated to move to 740 AM, the dial spot of KQW in San Jose. That frequency was the last 50,000-watt frequency originally allocated to the Bay Area, and KSFO would raise its power to 50,000 watts after the move. However, after KSFO parted ways with CBS, CBS moved its Bay Area affiliation to KQW and wasn't about to give up the obvious advantage of owning the last available 50,000-watt station in the Bay Area. After lengthy FCC hearings, KSFO won the frequency, but later decided to stay at 560 and concentrate its efforts on building a television station. It traded 740 to CBS in return for getting the CBS television affiliation for the Bay Area. CBS changed KQW's calls to KCBS.

KPIX Building in San Francisco

The station also carried programming from the now-defunct DuMont Television Network until that network folded in 1955.[1] It even carried a few NBC programs until KRON-TV signed on in 1949, and programs for the short-lived "Paramount Television Network".[1]

When KPIX's first competitor, KGO-TV, signed on in 1949, KPIX produced programs to welcome it to the Bay Area.

In 1952, KPIX and KSFO moved into a new building on Van Ness Avenue, with KPIX staying there until about 1979, when they relocated to a refurbished building on the corner of Battery and Broadway streets, where KPIX remains to this day. (KSFO moved to other studios in the Fairmont Hotel, across the hall from the Tonga Room, later in the 1950s.) Westinghouse Electric Corporation bought KPIX in 1954 and ran it as part of Group W, its broadcasting unit. In early 1996, Westinghouse merged with CBS, making KPIX a CBS O&O station and bringing it into common ownership with KCBS.

In May, 2006, KPIX moved their San Jose news bureau to the Fairmont Tower at 50 W. San Fernando St. This was the original site of Charles Herrold's experimental broadcasts that eventually birthed KCBS. Although CBS was not aware of the history of the San Fernando St. address when the move was planned, it quickly recognized and embraced its significance when informed, giving long-overdue credit at the bureau's opening celebration to one of the inventors of broadcasting.

Programs

News

KPIX pioneered in local television news coverage in the Bay Area. Like most television stations, it presented a 15-minute evening news program until 1963, when the networks began expanding their evening newscasts to 30 minutes. One of KPIX's innovating programmers, Ray Hubbard, created "The Noon News." The anchors were John Weston, "Channel 5's Guy on the Go," and Wanda Ramey, "Channel 5's Gal on the Go." Ramey was one of the first women news anchors in the country.

The station also launched at 10:00 an hour-long newscast in the 1990s, whereas KRON also had a 10 p.m. newscast which was 30 minutes. Both have since moved back up to the 11 p.m. timeslot, with KPIX doing this in 1998 due to the fact that KTVU had a long standing with their 10 p.m. newscast for years.

KPIX was also home to 30 Minutes Bay Area, a 30 minute news magazine created by 60 Minutes creator Don Hewitt after he retired from the national show. The "30 Minutes" concept was originally planned to air on many CBS O&O stations, but KPIX was the only station to implement the concept. 30 Minutes Bay Area was discontinued in early 2007.

Childrens

During the 1950s, KPIX produced a local children's program, Captain Fortune, on weekday afternoons and Saturday mornings. In addition to a number of live segments with an in-studio children's audience, the program featured the pioneering animated television episodes of Crusader Rabbit.

Dick Stewart Television Show

For several years in the late 1950s and early 1960s KPIX presented Dance Party, hosted by Dick Stewart. The program invited local teenagers to come and dance to recorded music in the KPIX studios. Due to the popularity of the film Gidget in 1959, the station decided to run a "Miss Gidget" contest on the Dick Stewart Television Show. The contest was won by Barbara Bouchet who would become one of the "Regulars" on the Dance Party. She would later go on to be a famous star in her own right.

Stewart also hosted a number of "High School Salute" programs on Saturdays that spotlighted area high schools with interviews with students and faculty, as well as filmed segments from each school.

Entertainment

KPIX was the station that came up with the concept for a local entertainment and lifestyles program, Evening Magazine. Evening Magazine began on KPIX-TV in August 1976, and within a year, the concept expanded to the other Group W stations. By Fall 1978, the Evening Magazine format was syndicated to non-Group W markets across the country as PM Magazine. The entire Evening/PM Magazine format was cancelled by the late 1980s. KPIX resurrected Evening Magazine in 1998. In 2005, Evening Magazine was retitled Eye On The Bay, to focus further on the San Francisco Bay Area. KBCW also aired Evening Magazine and Eye on the Bay in the early 2000s as reruns of the previous night's episode.

Until 1994, it was standard KPIX practice to pre-empt not only The Price Is Right but also other CBS morning daytime shows as well. Despite the pre-emptions, CBS has been satisfied with KPIX as it was among the highest rated affiliates in the country. In 1995, when CBS signed a long term deal with every Westinghouse station (just before the two companies merged), KPIX began broadcasting the entire CBS schedule.

For a time from 1992 until 1998, KPIX ran CBS primetime programming an hour earlier than typical for the Pacific Time Zone (i.e. from 7 p.m. to 10 p.m. instead of 8 p.m. to 11 p.m.), a practice which KOVR, its sister station in Sacramento, continues to this day.

Talk Shows

KPIX was also known for the locally produced morning talk show, People are Talking, which began in 1978, and ran until the 1990s (the other Group W stations also used the People are Talking format during these years). On KPIX, this show pre-empted The Price Is Right for a few years, and CBS had to schedule the popular game show on other Bay Area independent stations such as KOFY (now KBWB).

Sports

During the 1980s, KPIX broadcast the Oakland A's baseball team (at times pre-empting or delaying CBS network shows to do so) before the A's broadcasts moved to KRON. KPIX was at one time the home of the Golden State Warriors basketball team during the 1990s. KPIX-TV was also the exclusive home of the Bay to Breakers before it moved to KRON.

Newscasts

KPIX uses the Eyewitness News format adopted by sister station KYW-TV in Philadelphia. KGO-TV also uses a similar type format, but KPIX had the Eyewitness News name first; KGO adopted its version from WABC-TV in New York City. For most of the last 30 years, KPIX has been runner-up to KGO.

KPIX hopes that the return and "coming back home" of Wendy Tokuda, who anchored "Eyewitness News" from 1978 to 1992, will give viewership a boost. Wendy now anchors CBS 5 Eyewitness News at 5 with Allen Martin. In 1992, Wendy left KPIX to anchor evening newscasts on KNBC-TV in Los Angeles. In 1997 she returned to the Bay Area, and for the past decade, Wendy appeared on KRON 4 as evening anchor and reporter for her Students Rising Above student scholarship program that she founded in 1998. Wendy will continue to work on her Students Rising Above program and air her stories on CBS 5 newscasts.

KPIX Branding

File:Groupwfive.png

KPIX's "5" logo dates from the days as a Westinghouse station, when the "Group W font" was standard on KPIX and its sister stations. When Westinghouse merged with CBS, most of the former Group W stations eventually retired the font. KPIX and WJZ-TV would become the only two CBS-owned television stations to continue using this logo font. KPIX was the only CBS-owned station on the West Coast to not follow the CBS Mandate for years after the merger, referencing itself as KPIX-TV Channel 5. Finally in 2005, KPIX fell in line with the mandate and called itself CBS 5, later CBS 5 Bay Area (although some references to "CBS 5" were heard in commercials as early as 2003). But it was briefly branded simply as KPIX 5 between 1993 and 1996, even dropping the Eyewitness News name and called itself KPIX 5 News at the same time before reverting.

Current Personalities

Anchors

Weather

Sports

Reporters

Past Personalities, Newscasters and Reporters

References

  1. ^ a b King, G.H. (1952). Production Encyclopedia. Hollywood, CA: Hollywood Reporter. pp. 716–717. {{cite book}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)