MTV Brand New
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Ownership | |
---|---|
Owner | ViacomCBS Networks EMEAA |
History | |
Launched | 14 September 2003 (Italy) 1 August 2006 (Netherlands) 1 February 2011 (Germany) 15 August 2023 (relaunch in Italy) 18 August 2023 (Czech Republic) |
Closed | 10 January 2011 (Italy) 1 February 2021 (Netherlands) 6 January 2021 (Germany) |
MTV Brand New is a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands, Germany. In Italy, it was replaced by MTV Rocks in 2011. The Italian version of the channel launched on 14 September 2003; it then launched in the Netherlands on 1 August 2006.[1] The German-speaking version of the channel launched in Germany, Austria and Switzerland on 1 February 2011.
MTV Brand New for (2011–2018) is a showcase at Electric Ballroom[2][3][4][5][6][7]
MTV Brand New closed on January 10, 2011, in Italy then in Germany on January 6, 2021, and finally in the Netherlands on February 1, 2021. The channel relaunched in Italy on 15 August 2023 and launched in Czech Republic on 18 August 2023 along with the Czech version of MTV.
Concept
MTV Brand New is derived from the hit pan-European MTV music show brand:new, which launched in 1999 on MTV's regional channels. The show was known as mtv:new on the MTV Europe, brand:neu on MTV Germany and brand:new on all other MTV channels in Europe. The show focused primarily on new music releases, cutting-edge music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand-alone music channel in Italy in 2003.[8] Since then MTV Networks Europe has begun to roll out localized Brand New channels since 2006.
MTV Brand New closed on January 10, 2011, in Italy then in Germany on January 6, 2021, and finally in the Netherlands on February 1, 2021
Brand New Italia
Brand New Netherland
Brand: New Germany
MTV brand: new is a German Pay TV channel. The channel was announced by MTV Networks Germany at the end of 2010. The channel launched on 1 February 2011. The channel is based in Berlin and features the best in music videos from newly established German and international acts. The channel airs back-to-back new music videos, the channel will also feature chart shows such as MTV Superchart.[9]
Yearly poll
Each January, MTV Brand New releases a poll of the same, listing the bands and singers that their viewers think will be the most successful during the coming year. Originally named Spanking New, the poll was introduced in 2008, where the winners were UK band In Case of Fire.[10] Subsequent polls have been topped by acts such as Little Boots, Justin Bieber and Conor Maynard.
![](http://upload.wikimedia.org/wikipedia/commons/thumb/5/58/Justin_Bieber.jpg/170px-Justin_Bieber.jpg)
Year | Artist | Top five | Ref. |
---|---|---|---|
2008 | In Case of Fire |
|
[10] |
2009 | Little Boots |
|
[11] |
2010 | Justin Bieber |
|
[12] |
2011 | Mona |
|
[13] |
2012 | Conor Maynard |
|
[14] |
2013 | Ebony Day |
|
[15] |
2014 | The Vamps |
|
[16] |
2015 | Krept & Konan |
|
[17] |
References
- ^ "MTV komt met MTV Brand New". de Volkskrant. July 25, 2006.
- ^ "MTV Brand New 2013 hits town for live showcases". 17 January 2013.
- ^ "Sigala Announced to Headline Our Brand New for 2017 Showcase in London! | MTV UK".
- ^ "Brand New for 2011 | MTV UK".
- ^ "Brand New for 2018 | MTV UK".
- ^ "Sigala Live @ MTV Brand New 2017 (TV Series)".
- ^ "Sigala will perform at the MTV Brand New 2017 awards". 20 January 2017.
- ^ "MTV Global Fact Sheet" (PDF). Retrieved October 1, 2012.
- ^ "MTV Brand New: Musik pur ab 1. Februar - Start bei Entertain". DigitalFernsehen.de. January 16, 2011.
- ^ a b "Unsigned Act Win MTV Award". UK: MTV. January 29, 2008. Archived from the original on June 29, 2020. Retrieved February 10, 2013.
- ^ "Spanking New 2009 Winner". UK: MTV. February 18, 2009. Archived from the original on October 24, 2012. Retrieved February 10, 2013.
- ^ "Justin Bieber Wins MTV's 10 For 10". UK: MTV. February 1, 2010. Archived from the original on November 5, 2012. Retrieved February 10, 2013.
- ^ "Mona Win MTV's Brand New For 2011 Vote!". UK: MTV. January 31, 2012. Archived from the original on November 17, 2012. Retrieved February 10, 2013.
- ^ "Conor Maynard Voted Brand New For 2012 Winner!". UK: MTV. January 31, 2012. Archived from the original on June 29, 2012. Retrieved February 10, 2013.
- ^ "Ebony Day Wins MTV's Brand New For 2013!". UK: MTV. January 31, 2013. Archived from the original on February 4, 2013. Retrieved February 10, 2013.
- ^ "The Vamps Win MTV Brand New For 2014!". MTV. MTV. Retrieved 3 December 2014.
- ^ "Krept & Konan crowned MTV's Brand New winners For 2015". UK: MTV. February 2, 2015. Archived from the original on February 4, 2013. Retrieved September 28, 2015.