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2nd Avenue (TV channel)

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For other uses, see 2nd Avenue (TV channel) (disambiguation).
2nd Avenue
Ownership
OwnerSolar Entertainment Corporation

2nd Avenue (formerly ETC 2nd Avenue) is a Philippine cable television produced and founded by Solar Entertainment Corporation which also created its sister stations, Universal Channel, Talk TV, Diva Universal, ETC, Jack TV, Basketball TV, & Solar Sports. It carries a schedule of mostly newer broadcast and cable dramas and sitcoms imported from the United States, along with infotainment programming from that country in the daytime hours.

As of January 1, 2008, 2nd Avenue ceased to air over SkyCable. However, it is still available over RJTV 29 (Channel 19 on SkyCable, Channel 29 on Global Destiny Cable and Channel 6 on G Sat Satellite TV). Dream Satellite TV had stopped airing the channel effective February 2009.[1] 2nd Avenue returned on Dream Satellte TV on channel 21 effective May 1, 2009.

History

File:ETC 2ndAvenue logo.jpg
Logo prior used from December 15, 2005 to January 17,2007.
File:2ndAvenuelogo.jpg
Logo prior used from January 17, 2007 to January 17, 2011.

2nd Avenue (formerly ETC 2nd Avenue) is a general entertainment channel in the Philippines, owned by Solar Entertainment Corporation. ETC 2nd Avenue launched December 15, 2005 and started test broadcasts.

Move to free TV

On the first day of 2008, 2nd Avenue made its debut on RJTV 29 and selected cities nationwide. However at certain times of the week, RJTV pre-empts some 2nd Avenue shows to air its own shows.[2] A new on-air look and new shows has been announced by 2nd Avenue and will be done on March 21, 2008.

Slogans

  • Everybody's Watching (2006-2007)
  • You're on ETC 2nd Avenue! (2005-2006)
  • Entertainment Without Borders (2007)
  • Urban Entertainment (2007)
  • New Neighbors. New Destination. Same Avenue. (2008)
  • Redefined Entertainment. (2008)
  • We make TV worth watching. (2008)
  • You're on 2nd Avenue! (2007-present)
  • The channel for today's Urbanite (2009-present)

Primetime Schedule

2nd Avenue Programs offers dramas, general news & information, game shows, lifestyle, entertainment news, talk shows, sitcoms, and reality shows. Most of its shows are broadcasted from the 2nd Avenue's Solar Entertainment Corporation over Rajah Broadcasting Network inc. (RJTV 29).

Programming

Local Shows on RJTV

  • RJ Sunday Jam (simulcast on RJ 100.3)
  • Thank God it's RJ
  • Home Shopping Network
  • The RJ Show

Current Shows

Talk Shows

Reality Series

Comedy Series

Drama Series

Entertainment News

Movie Block

  • The Screening Room

Local Show

  • Two Stops Over

Upcoming shows

Former shows

All Shows

(♠) - Now moved to Talk TV
(♥) - Now moved to ETC

Local Show

  • You've Been Served with Chef Red

Sports Coverage

References

  1. ^ .C/S, ETC, 2nd Avenue on free TV - INQUIRER.net, Philippine News for Filipinos
  2. ^ C/S, ETC, 2nd Avenue on free TV - INQUIRER.net, Philippine News for Filipinos
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