Jeevansathi.com

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Jeevansathi.com
Public
Industry Online matrimony
Founded 2004
Founder Sanjeev Bikhchandani
Headquarters Noida, India
Area served
Worldwide
Key people
Hitesh Oberoi (CEO)[1]
Products Jeevansathi Exclusive, eSathi, eValue, eRishta, Offline Matchpoints
Parent Info Edge[2]
Website Jeevansathi.com

Jeevansathi.com is an Indian matrimonial portal[3] owned by Info Edge.

Etymology[edit]

"Jeevan" means "life" and "sathi" means "friend" or "partner"; hence, "Jeevansathi" means "life partner".

Overview[edit]

The website was bought in 2004 by Info Edge Ltd.[4][5]

The website has more than 6.1 million registered members as of March 31, 2014. The organization has around 230 employees working in 54 offices in 37 cities spread across the country, headquartered in Noida. Jeevansathi also has 14 Matchpoint across the India.[3] It is listed in Bombay Stock Exchange and the growth of the company can be tracked in the annual report of Info Edge, shared on its website.

History[edit]

October 1998, Sanjeev Bikhchandani, founder and executive vice chairman of Info Edge India, started the matrimonial website. The website was developed by Anil Lall, the head of Info Edge's technology department. The services were free in the initial years.

Auditing services were done by the Amit and Rohit Tandon. The founder, Sanjeev explained the conditions of ICICI Ventures. During the conversation, it came out that auditors were interested in opening a dotcom company. The website was then sold to Amit and Rohit Tandon, with Sanjeev Bikhchandani keeping 35 percent stakes.[6] The company under the ownership of Tandon brothers did well with getting traffic and revenues.

  • In 2004, Info Edge bought back Jeevansathi.
  • In 2008, Jeevansathi.com introduced a new feature which allowed prospects to chat with their prospective life partner on google talk with complete confidentiality.[7]
  • In 2011, Jeevansathi became one of the preferred matrimonial websites in North India.[8]
  • In 2012-13, The website had 5.6 million registered profiles.[9]
  • In 2014, Jeevansathi launched its Android app.[10]
  • In 2014, Jeevansathi participated the Great Online Shopping Festival.[11]

Business model[edit]

Jeevansathi.com uses the customer to customer (C2C) business model. The website has free list, search, and express interest and accepts other expressions of interest. Users have to pay get contact details. There are also offline centers operational for matching services. Jeevansathi.com Match Point centers provides offline users with matchmaking services. The first center was launched in Mumbai in 2008.[12]

Jeevansathi.com became profitable for the first time during the first quarter of 2016-17, earning ₹65 lakh before interest and taxes. Its revenue grew 34% year-on-year from ₹10.9 crore to ₹14.6 crore in FY 2016-17.[13]

Awards and recognition[edit]

In 2010, the website received a silver award at the Radio Advertising Awards category for its "In Sawalon se muhje bachhao" radio campaign, a contest to find the most bizarre matchmaking questions they'd come across.[14]

In 2016, its "Be Found" campaign won a bronze award in the "Services: Other" category of The Advertising Club's EFFIE awards.[15]

References[edit]

  1. ^ "fuccha". fuccha. Retrieved 20 Aug 2013. 
  2. ^ "Info Edge acquires TooStep.com". Business Standard. Retrieved 16 February 2013. 
  3. ^ a b Hindu Business Line, Hyderabad, Aug. 8 Case Study by jeevasnathi
  4. ^ Hema Gopalakrishnan (16 November 2011). "Job sites will have to move beyond providing information on jobs". The Hindu. Retrieved 27 August 2012. 
  5. ^ Company History - Info Edge (India) Ltd. Info Edge (India) Ltd
  6. ^ "Info Edge's Sanjeev Bikhchandani shares his slip-ups on the path to success". businesstoday.intoday.in/. Retrieved 24 April 2014. 
  7. ^ "Jeevansathi integrates with Google Talk : Innovation is where the money is?". Press Release. Nextbigwhat.com. 24 July 2008. Retrieved 24 July 2008. 
  8. ^ "Booming biz of online marriages". business-standard.com/. Retrieved 22 Dec 2011. 
  9. ^ "Annual Report 2012-13" (PDF). infoedge.in. 
  10. ^ "Jeevansathi.com's App Launched On Google Play Store". Press Release. efytimes.com. 26 June 2014. Retrieved 26 June 2014. 
  11. ^ aegindia (11 Dec 2014). "Jeevasnathi.com with Google to participate in Great Online Shopping Festival". aegindia. Archived from the original on 11 December 2014. Retrieved 9 Dec 2014. 
  12. ^ "Jeevansathi.com launches 'Match Point' outlets in Mumbai". moneycontrol.com/. Retrieved 11 Nov 2008. 
  13. ^ "Jeevansathi turns profitable for the first time in 10 years". VCCiRCLE. 14 October 2016. Retrieved October 5, 2017. 
  14. ^ "Jeevansathi.com Awarded At Exchange4media Radio Awards". efytimes.com/. Retrieved 8 Oct 2010. 
  15. ^ "Effie 2016 Results". theadvertisingclub.net. The Advertising Club. December 20, 2016. Retrieved February 16, 2017. 

External links[edit]