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Melon (online music service)

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MelOn
Type of site
OMS
Available inKorean
OwnerLOEN Entertainment, Inc.
(A subsidiary of Kakao Corp.)
URLwww.melon.com
CommercialYes
Registrationrequired, for South Koreans only[1]
Users2.3 million (in South Korea alone, as of November 2013)
LaunchedNovember 2004 (2004-11)

MelOn (Korean: 멜론; RR: Mellon) is a South Korean online music store.

History and information

Introduced in November 2004, MelOn was developed by SK Telecom. In 2009, LOEN Entertainment (owned by SKT by the time being, now owned by Kakao) became the company-in-charge of MelOn.

MelOn allows users to download or stream music over the internet, such as on mobile phones. The music can be played on mobile phones, digital audio players, portable media players and digital cameras. Users can also create their own ring tones.

The name MelOn is actually an acronym of melody on.[3]

MelOn Player

The program to download and install the MelOn service is available.

Users can enjoy features such as language and images on the desired song or album, SNS sharing, music listening, music video playback and download, mobile phone music transfer, and iTunes integration.

Mobile availability

MelOn is currently available on iOS, Android, and Windows Mobile.

The MelOn mobile application allows unlimited streaming and limited downloads available and albums to share with friends and can recommend services.

Recognitions and awards

MelOn has garnered recognitions, for example:

  • It became one of "Korea's Best 25 Apps" in the 2011 App Awards Korea.[4]
  • Recognized at the 2012 Trusted Brand Awards[5]
  • It won the "Grand Prize for Digital Contents" in the 2012 Korean Digital Management Innovation Awards.[6]
  • Recognized in the 2012 Korea Brand Power Index[7]
  • Ilgan Sports ranked MelOn as the 3rd most influential entity in the K-pop industry in a November 2013 poll in celebration of its 44th anniversary.[8]

International operations

In 2010, MelOn was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia.[9]

Promotions

Commercial Films

In 2009, actress Kang So-ra endorsed MelOn through CFs. Boom Boom Pow by The Black Eyed Peas was used as BGM.

Madonna by Secret was used as BGM in 2010.

In 2013, MelOn used the song White Lies by Max Frost as BGM.

MelOn Music Awards

Main article: MelOn Music Awards

Also in 2009, LOEN Entertainment launched the MelOn Music Awards (MMA), an award-giving body dedicated to calculating digital sales and online votes to judge winners. It is now on its fifth year.

See also

References

  1. ^ "Terms: GENERAL". MelOn. LOEN Entertainment, Inc.
  2. ^ "MelOn.com Site Information". Alexa Internet.
  3. ^ Seung Si-yeon, Park Jong-geun (December 3, 2011). "Shin Won-soo, representing Korea's largest OMS, "MelOn"". JoongAng Ilbo.
  4. ^ "2011 App Awards Korea". MelOn. LOEN Entertainment, Inc.
  5. ^ "2012 Trusted Brand Awards". MelOn. LOEN Entertainment, Inc.
  6. ^ "2012 Korean Digital Management Innovation Awards". MelOn. LOEN Entertainment, Inc.
  7. ^ "2012 Korea Brand Power Index". MelOn. LOEN Entertainment, Inc.
  8. ^ jun2yng (November 3, 2013). "The Top 10 Most Influential Entities of K-Pop". Ilgan Sports via Soompi.{{cite news}}: CS1 maint: numeric names: authors list (link)
  9. ^ "MelOn Indonesia".
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