Pibb Xtra

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Pibb Xtra
TypeSoft drink
ManufacturerThe Coca-Cola Company
Country of originUnited States
IntroducedJune 28, 1972 (as Peppo)
June 26, 1974 (as Mr. Pibb)
June 27, 2001 (as Pibb Xtra)
DiscontinuedJune 25, 1974 (as Peppo)
June 26, 2001 (as Mr. Pibb)
Flavor"Spicy cherry"[1] flavor similar to Dr Pepper
VariantsPibb Xtra
Pibb Zero
Pibb Xtra/Zero Cherry
Pibb Xtra/Zero Cherry-Vanilla
Related productsDr Pepper
Dr. Wells
Dr. Thunder
Mr. Pibb advertisement

Pibb Xtra is a reformulation of Mr. Pibb (sometimes styled as Mr. PiBB), a soft drink created and marketed by The Coca-Cola Company. It has several variants. As of 2020, it is sold in bottles, cans, and 2-liter bottles, and is available in most Coca-Cola Freestyle machines. The can design is “extra” it’s a metallic red with lines all over. The letters “Pibb” in bold white and “Xtra” in Yellow. Pibb Xtra’s flavor is similar to Dr Pepper. It has a subtle cherry undertone.


First introduced as "Peppo" to compete against Dr Pepper,[2] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.[3] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas,[4] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.[5] In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.[6]

In 2001, a cinnamon-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb.[7] As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".[1][8][9]

Coca-Cola Freestyle flavors[edit]

Pibb is now available in some Freestyle machines at restaurant chains that do not serve Dr Pepper or regions where Dr Pepper is not bottled by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines.[10] In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper Strawberry.


A 12-ounce serving of Pibb Xtra contains 140 calories, all of which are from sugar. There is 40 mg of sodium, 40 mg of caffeine, and 39 grams of carbohydrates.[11]


  1. ^ a b "Pibb Xtra". Pibb Xtra. Retrieved April 8, 2019.
  2. ^ Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly, 1 (1)
  3. ^ Soda Pop of the Week: Peppo, archived from the original on March 3, 2014, retrieved April 18, 2011
  4. ^ Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb, Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27, 2001): 109
  5. ^ Dr Pepper Museum – History of Dr Pepper
  6. ^ "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014.
  7. ^ "Dr Pepper Versus Pibb Xtra". HowStuffCompares. Retrieved November 18, 2019.
  8. ^ Ruggiero, Lorretta (January 17, 2019). "Is Dr Pepper the Soft Drink of Texas?". Houston Press. Retrieved April 8, 2019.
  9. ^ "Restaurant review: Welcome to Suntree, Charlie Graingers". Florida Today. Retrieved April 8, 2019.
  10. ^ "Pibb Xtra – Freestyle Nutrition Facts | Product Facts". www.coca-colaproductfacts.com. Retrieved April 8, 2019.
  11. ^ "Pibb Ingredients and Nutrition". coca-colaproductfacts.com. Archived from the original on August 15, 2015. Retrieved February 18, 2016.

External links[edit]