Livan Automotive
| File:Shanghai Maple logo.jpg | |
| Company type | Subsidiary |
|---|---|
| Industry | Automotive |
| Founded | 2000 (Fengjing) |
| Defunct | 2010 |
| Headquarters | , |
| Products | Automobiles |
| Parent | Zhejiang Geely Holding Group |
Shanghai Maple Guorun Automobile Co., Ltd. (Shanghai Maple) is a Chinese automobile manufacturing company based in Fengjing, Shanghai, and a subsidiary of Zhejiang Geely Holding Group.[1]
History
Shanghai Maple was established in 2000.[2] Geely acquired a strategic holding in Shanghai Maple in 2002, and in 2008 Shanghai Maple was fully consolidated into Geely as their budget brand.[3]
The first Shanghai Maple vehicle was produced in the summer of 2003, based on the 1990s-era Citroen ZX.[4]
The Maple Marindo was displayed at the 2005 Frankfurt Motor Show.[5]
The export of Shanghai Maple vehicles to Egypt began in 2007, where were marketed as the C51 (saloon) and C52 (saloon with Audi style grille).[6] A sportier R80 hatchback[7] and R81 saloon were exported to markets including Russia and Chile. In 2010 Geely partially phased-out the Shanghai Maple marque, replacing it with the Englon budget brand.[8]
In February 2013, Shanghai Maple and Kandi Technologies announced that they had agreed to establish a 50:50 joint venture, Zhejiang Kandi Electric Vehicles Investment, with an initial registered capital of 1 billion yuan (US$160 million), focused on the research and development, production, marketing and sale of electric vehicles in the Chinese mainland.[9] The joint venture agreement was signed on 22 March 2013.[10]
Products
- 2003– Maple Hisoon — 5-door hatchback
- 2004– Maple Marindo — 1.8 L 4-door sedan
- 2005– Maple Hysoul — 4-door sedan
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A Maple Marindo
References
- ^ He, Xiyou (2011). "Interaction between transnational corporations and local government on industry clusters in China: the case of the automobile industry". In Kuchiki, Akifumi; Tsuji, Masatsugu (eds.). Industrial Clusters, Upgrading and Innovation in East Asia. Cheltenham: Edward Elgar Publishing. p. 206. ISBN 978-0-85793-512-0.
- ^ Business Week
- ^ Automotive World 3 July 2008
- ^ China Car Times 25 September 2008
- ^ Auto Motor und Sport 15 September 2005
- ^ SMG Egypt
- ^ Geely website Archived 2012-10-18 at the Wayback Machine
- ^ Ash (2010-10-29). "Englon brand to get major boost in 2011". ChinaCarTimes.
- ^ "Geely subsidiary signs joint EV venture deal". The China Post. 6 February 2013. Retrieved 17 February 2013.
- ^ "Kandi Technologies Corp's Zhejiang Kandi Vehicles Co Ltd Enters Into Joint Venture Agreement With Geely Automobile Holdings Ltd's Guorun Automobile Co Ltd". Reuters. 25 March 2013. Retrieved 1 April 2013.
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