|Private joint venture|
|Headquarters||Shenzhen, Guangdong, China|
|Lian Yubo (CEO)|
|Owner||BYD Auto (50%)
Daimler AG (50%)
Shenzhen BYD Daimler New Technology Co., Ltd., trading as Denza, is an automobile manufacturing company headquartered in Shenzhen, China, specialising in luxury electric cars and a 50:50 joint venture between BYD Auto and Daimler AG. It was founded in May 2010. The first production model for the joint venture is the Denza all-electric car with an all-electric range of up to 300 km (190 mi). While its sole model was scheduled to be launched in Beijing, Shanghai and Shenzhen in September 2014, in June of 2014 the launch date was pushed back to late 2014. The car was put on sale in China in December, 2014.
An invented name from the Chinese Tengshi (simplified Chinese: 腾势; traditional Chinese: 騰勢; pinyin: Téngshì), Denza means something like "rising power and momentum". Alternative translations include "win power" or "winning circumstances".
On 1 March 2010, BYD Auto and Daimler AG signed a memorandum of understanding for the joint development of electric vehicles. That initial link-up led to the creation of a new, equal-ownership legal entity, Shenzhen BYD Daimler New Technology Co., Ltd., which was formally established on 27 May 2010 and received a business license from the Chinese state in March 2011. Its brand name, Denza, debuted in March 2012, and a new energy vehicle (NEV) concept car was first shown in April 2012 at the Auto China motor show in Beijing. It was expected that this product would be offered as a luxury car.
The Denza all-electric production version was unveiled at the 2014 Auto China in Beijing. Deliveries to retail customers are initially scheduled to begin in September 2014, but the car was first available to the public in December of that year.
Denza is constructing an assembly plant in Pingshan, Shenzhen, which will have an annual capacity of 40,000 vehicles.
Successful sales may depend on subsidies provided by the Chinese government. The chairman of the Chinese co-owner of Denza expressed his hope that these would be in place by mid-2013, and many of the press releases posted on the Denza website concern subsidies. Prior electric car grants were in effect for only two years starting in 2010, but in September 2013 a scheme providing cash payments to buyers of all-electric and hybrid vehicles was established.
When it was launched in December 2014, purchasers of the car qualified for a 78,000 yuan subsidy.
Models and products
Denza all-electric car
Denza’s first car is an all-electric four-door, five passenger battery electric vehicle (BEV), the Denza. The car is powered by 86 kW electric motor that provides a maximum speed of up to 150 km/h (93 mph). The Denza has a 47.5 kWh lithium iron phosphate (LiFePO4) battery system capable of delivering an all-electric range of up to 300 km (190 mi). Charging time varies between seven hours to one hour depending on the voltage of the charging facility.
Shenzhen BYD Daimler New Technology Co announced that retail price of the Denza will start at CN¥369,000 (~ US$59,000) before any government incentives for new electric vehicles. The Denza is exempted from the standard license plate lottery in Beijing, or free license plates in Shanghai and Shenzhen; and central and local subsidies totaling up to almost CN¥120,000 (~ US$19,000) that can be deducted from the vehicle price at the point of sale. Initial deliveries of the vehicle were planned for September 2014. The electric car initially will be available only in Beijing (Pangda Group), Shanghai (Lei Shing Hong Group), and Shenzhen (Zhongsheng Group). In a second phase the car will be available in Guangzhou, Hangzhou, and Tianjin. Sales totaled 132 units in 2014.
As of December, 2014, Denza boasts three dealerships one each in Beijing, Shanghai, and Shenzhen.
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