BMW Brilliance

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BMW Brilliance Automotive Ltd.
华晨宝马汽车有限公司
Private joint venture
Industry Automotive
Founded 2003 (2003)
Headquarters Shenyang, Liaoning, China
Area served
China
Key people
Olaf Kastner (Chief Executive Officer and President)
Lei Xiaoyang (Chief Financial Officer and Senior Deputy President)[1]
Products Automobiles
Owner BMW (50%)
Brilliance Auto (40.5%)
Shenyang municipal government (9.5%)
Number of employees
approx. 3,900
Website www.bmw-brilliance.cn

BMW Brilliance (officially BMW Brilliance Automotive Ltd.) is an automobile manufacturing company headquartered in Shenyang, China and a joint venture between BMW and Brilliance Auto. Its principal activity is the production, distribution and sale of BMW passenger cars in mainland China.

The BMW Brilliance Zinoro all-electric crossover, based on the BMW X1, is the first product of BMW Brilliance’s new brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer.[2] Since early 2014 the Zinoro 1E is available for leasing only in Beijing and Shanghai.[2][3]

History[edit]

On 27 March 2003 BMW and Brilliance Auto agreed to form a joint venture to produce BMW cars for the Chinese market, with BMW holding a 50 per cent stake, Brilliance Auto 40.5 per cent and the Shenyang municipal government 9.5 per cent.[4][5] BMW and Brilliance agreed to invest an initial €450 million (US$483 million) in the venture.[5] The first Chinese-made BMW, a BMW 325, was sold in October 2003.[6]

In April 2009 BMW Brilliance announced that it would construct a second automobile assembly plant in China.[7] Construction of the plant began in Shenyang in June 2010, with a planned cost of US$73.53 million and a production capacity of 100,000 units.[8] Production at the plant began in May 2012.[9]

In January 2011 BMW Brilliance announced that it would begin Chinese production of a BMW 5 series electric hybrid car later that year.[10]

Products[edit]

BMW Brilliance currently produces the following vehicles:[11]

Electric drive[edit]

BMW Brilliance unveiled the all-electric Zinoro 1E at the 2013 Guangzhou Auto Show. The all-electric crossover is based on the BMW X1 and is the first product of BMW Brilliance’s new brand and the first new energy vehicle (NEV) from a Chinese premium manufacturer.[2]

The Zinoro 1E has a rear-mounted 125 kW electric motor and produces peak torque of 250 N·m (184 lb-ft). The motor is powered by a lithium iron phosphate battery pack that can deliver an all-electric range of up to 150 km (93 mi). Charging of the battery takes around 7.5 hours with a 16A wallbox. Top speed is electronically limited to 130 km/h (81 mph).[2]

Since early 2014 the Zinoro 1E is available for leasing only in Beijing and Shanghai, and the company plans to open another showroom in Shenyang.[2][3] Leasing starts at 400 RMB per day (~US$65) or 7,400 RMB per month (~US$1,200). The annual contract includes the wall box charger, car registration plate, insurance, maintenance, and repairs.[3] The Zinoro 1E is eligible for a NEV plate in Beijing, which has a registration quota of 20,000 new energy vehicles for 2014.[3] In Shanghai license plates are auctioned for the equivalent of just under €10,000 as of September 2014. Electric cars get their license plate free of charge.[12]

Sales[edit]

Calendar year Total sales (vehicles produced in China)
2005
2006 22,500[13]
2007 30,600[13]
2008
2009 44,888[14]
2010
2011 108,189[15]
2012

References[edit]

  1. ^ "Company Overview of BMW Brilliance Automotive Ltd.". Bloomberg Businessweek. Retrieved 7 October 2012. 
  2. ^ a b c d e Mike Millikin (2013-11-21). "BMW Brilliance unveils Zinoro 1E BEV at Guangzhou show". Green Car Congress. Retrieved 2014-09-27. 
  3. ^ a b c d Hao Yan (2014-04-25). "BMW Brilliance's different path to crack market". China Daily. Retrieved 2014-09-27. 
  4. ^ "BMW to manufacture cars in China". The Economic Times. 28 March 2003. Retrieved 7 October 2012. 
  5. ^ a b "BMW signs China deal". BBC News. 27 March 2003. Retrieved 7 October 2012. 
  6. ^ "First locally-built BMWs on sale this weekend - report". Just Auto. 16 October 2003. Retrieved 7 October 2012. 
  7. ^ "BMW, Brilliance Auto to build second China plant". Reuters. 20 April 2009. Retrieved 7 October 2012. 
  8. ^ "BMW-Brilliance starts building second plant". Gasgoo. 3 June 2010. Retrieved 7 October 2012. 
  9. ^ "2012 milestones, next year's mission for BMW Brilliance". China Daily. 31 December 2012. Retrieved 24 February 2013. 
  10. ^ "BMW Brilliance to begin production of 5 series electric hybrid". Gasgoo. 24 January 2011. Retrieved 7 October 2012. 
  11. ^ "Foreign Brands". China Auto Web. Retrieved 24 February 2013. 
  12. ^ Christiane Kühl (2014-09-24). "ElektromobilitätElektroautos - China nimmt neuen Anlauf" [Electromobility: Electric cars - China takes a new approach]. Manager Magazin (in German). Retrieved 2014-09-27. 
  13. ^ a b "BMW Brilliance sales rise by 36 per cent in China". The Economic Times. 27 January 2008. Retrieved 24 February 2013. 
  14. ^ "Brilliance sells 22,000 BMW cars in Jan-Apr, up 77.3%". Gasgoo. 28 May 2010. Retrieved 24 February 2013. 
  15. ^ "Brilliance Auto's net profit grows over 24% in 2011, thanks to increase in BMW sales". Gasgoo. 30 March 2012. Retrieved 24 February 2013. 

External links[edit]