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Venucia logo.jpg
Product type Automobile marque
Owner Dongfeng Motor Company
Country China
Introduced September 2010
Markets China
Website (Chinese)
Simplified Chinese 启辰
Traditional Chinese 啟辰
Literal meaning Beginning of a new day

Venucia (启辰, Qi Chen in Chinese) is an automobile marque owned by Dongfeng Nissan Passenger Vehicle, itself a subsidiary of Dongfeng Motor Company. It was launched in September 2010.


In September 2010 Dongfeng Nissan unveiled a new marque, Venucia, to be used to sell vehicles developed and designed by the company in China specifically for the domestic market.[1][2]

In November 2011 Dongfeng Nissan announced that the first car to be sold under the Venucia marque would be the D50 mid-class sedan, and that it would go on sale in the first half of 2012.[3]

Dongfeng Nissan unveiled a production version of the Venucia e30 electric car at the 2012 Auto Guangzhou motor show. An earlier version, the Venucia E-Concept was unveiled at the 2012 Beijing Auto Show. Initially, the electric car was scheduled for production in China by 2015, and it has the same bodywork, dimensions, electric-drive specifications and shares other features of the Nissan Leaf. Dongfeng Nissan plans to start a pilot projects in 15 Chinese cities to promote Venucia e30 jointly with local governments.[4][5] A total of 216 units were delivered through December 2013. These units are being marketed as Venucia Morning Wind and they are badged Leafs since local production has not begun yet.[6] In April 2014 Dongfeng Nissan announced that retail sales of the Venucia e30 are scheduled to begin in September 2014.[7]

Dongfeng Nissan launched its second production model, the R50 five-door mid-size hatchback car, in September 2012.[8] The R50 was designed in China and is aimed at first-time buyers.[9]

The Venucia Viwa concept car was unveiled at the Shanghai Auto Show in April 2013, previewing a new production car based on the platform of the Nissan March.[10] The R30 was subsequently launched in 2014.[11]

In its first two years of sales (2012-2014), Nissan claimed 200,000 Venucia cars had been sold.[11]

In January 2015, the T70 was launched,[12] a compact SUV based on the Nissan Qashqai.


At the 2013 Auto Guangzhou, Venucia introduced a brand slogan, "vibrant life, within reach" (Chinese: 多彩生活•触手可及; pinyin: Duōcǎi shēnghuó•chùshǒu kě jí).[13] There also is an English-language slogan, "enjoy more".[13] In 2014, the brand agreed to sponsor the Guangzhou Hengda, with the club promoting Venucia's model line-up.[14]


The following Venucia vehicles are currently available in China:

  • R30, five-door supermini (2014-)
  • R50, five-door compact hatchback car (2012-)
  • D50, four-door mid-size saloon car (2012-)
  • T70, five-door SUV (2015-)

Dongfeng Nissan plans to launch two new mid-sized sedans and an SUV under the Venucia brand by 2015.[15]


  1. ^ "Dongfeng Nissan unveils new China brand Venucia". Reuters. 8 September 2010. Retrieved 20 September 2012. 
  2. ^ "Dongfeng Nissan Launches First Self-developed Auto Model". CRI English. 8 September 2010. Retrieved 20 September 2012. 
  3. ^ "Nissan's China Sales to Exceed 800,000 Units, Kimata Says". Bloomberg Businessweek. 21 November 2011. Retrieved 20 September 2012. 
  4. ^ Kazunori Takada (2012-11-21). "Nissan to build electric car under China-only brand by 2015". Reuters. Retrieved 2012-11-27. 
  5. ^ John Voelcker (2012-11-27). "What Do You Call A Nissan Leaf In China? How About Venucia E30?". Green Car Reports. Retrieved 2012-11-27. 
  6. ^ Mat Gasnier (2014-01-14). "China December 2013: Focus on the all-new models". Best Selling Cars Blog. Retrieved 2014-01-16. 
  7. ^ Sebastian Blanco (2014-04-21). "Chinese Nissan Leaf goes on sale in September as Venucia e30". Autoblog Green. Retrieved 2014-04-21. 
  8. ^ "Dongfeng Nissan releases second Venucia model". Gasgoo. 11 September 2012. Retrieved 20 September 2012. 
  9. ^ "Nissan unveils Venucia's new model". Gulf News. 9 September 2012. Retrieved 20 September 2012. 
  10. ^ "Dongfeng-Nissan Venucia Viwa concept debuts on the Shanghai Auto Show". Car News China. 20 April 2013. Retrieved 21 April 2013. 
  11. ^ a b "DONGFENG NISSAN APPEALS TO FIRST-TIME CHINESE CAR BUYERS WITH VENUCIA R30". Nissan. 16 July 2014. Retrieved 16 February 2015. 
  12. ^ "DONGFENG NISSAN KICKS OFF 2015 WITH VENUCIA T70". Nissan. 10 January 2015. Retrieved 16 February 2015. 
  13. ^ a b "启辰发布新品牌口号 e30中文名定为晨风" [Venucia released a new brand slogan. e30 Chinese name, Morning Breeze]. (in Chinese). Sohu. 21 November 2013. Retrieved 3 September 2015.  External link in |website= (help)
  14. ^ Chen, Liang (17 June 2014). "启辰多位高管人事大调整 颜宏斌升任部长" [Yan Hongbin promotion brings major personnel reshuffle at Venucia]. (in Chinese). China Telecom (Guangzhou branch). Retrieved 3 September 2015.  External link in |website= (help)
  15. ^ "China: Venucia to launch SUV, new sedans". Automotive World. 18 September 2012. Retrieved 20 September 2012. 

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