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Mitt Romney 2012 presidential campaign

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Mitt Romney for President 2012
File:Romney.png
CampaignU.S. presidential election, 2012
CandidateMitt Romney
Former Governor of Massachusetts
AffiliationRepublican Party
HeadquartersBoston, Massachusetts
Key peopleMatt Rhoades[1] (Manager)
Beth Myers,[2] Peter Flaherty[3] and Eric Fehrnstrom[4] (Advisors)
Stuart Stevens (Strategist)
Rich Beeson (Political Director)
Gail Gitcho[5] (Communications Director)
Andrea Saul[6] (Press secretary)
Spencer Zwick (Finance chair)[7][8][9]
ReceiptsUS$32.2 Million (2011-09-30)
SloganBelieve in America
Website
Mitt Romney 2012

The Mitt Romney 2012 presidential campaign began informally shortly after the 2008 presidential election. Having campaigned for the Republican nomination in 2008, the former Governor of Massachusetts was frequently mentioned as a possible candidate for the 2012 Republican Party nomination for U.S. president.

Romney stopped short of a full-fledged candidacy until the beginning of 2011. Romney filed his organization with the Federal Elections Commission as an exploratory committee, and announced the organization in a video message on April 11, 2011. He officially announced his candidacy in Stratham, New Hampshire, on June 2, 2011.

Background

Romney ran for the Republican presidential nomination in 2008, winning several primary and caucus contests but losing to John McCain.

After the 2008 election, Romney paved the way for a possible 2012 presidential campaign by keeping much of his PAC's money to underwrite salaries and consulting fees for his existing political staff[10] and to build up a political infrastructure for what might become a $1 billion campaign three years hence. He also had a nationwide network of former staff and supporters eager for him to run again.[11] He continued to give speeches and raise campaign funds on behalf of fellow Republicans.[12]

Polls of various kinds showed Romney remaining in the forefront of possible 2012 presidential contenders. In nationwide opinion polling for the 2012 Republican presidential primaries, he has often led polls or been in the top three along with Sarah Palin and Mike Huckabee neither of whom is necessarily running for the office. He finished first in the CPAC straw poll in 2009[13] and second in 2010 and 2011,[14][15] won the Southern Republican Leadership Conference straw poll in 2010,[16] and won the New Hampshire Straw Poll in 2011.[17]

Campaign developments

Romney speaks with patrons at a Senate Coney Island Restaurant in Livonia, Michigan, during a campaign stop, June 9, 2011.
Romney giving an interview at a rally in Paradise Valley, Arizona, in December 2011.

Exploratory committee

Before a slower start to the presidential campaign by all contenders than four years previous, on April 11, 2011, Mitt Romney announced by means of a video recorded that day at an athletics field at the University of New Hampshire that he had formed an exploratory committee as a first step for a potential run for a Republican presidential campaign, saying, "It is time that we put America back on a course of greatness, with a growing economy, good jobs and fiscal discipline in Washington."[18]

Romney also unveiled his new presidential campaign logo and slogan, "Believe in America". The logo was criticized for bearing too much resemblance to the logo for the toothpaste Aquafresh,[19] and the slogan was criticized for being the same as fellow Massachusetts politician John Kerry in his 2004 presidential campaign.[20]

Formal announcement

Romney formally announced his candidacy for the 2012 Republican presidential nomination at an outdoor gathering in Stratham, New Hampshire, on June 2, 2011.[21][22] In his announcement speech, he pledged to make the U.S. economy the main focus of his campaign, saying "My number one job will be to see that America is number one in job creation."[23]

Fundraising

On May 16, 2011, the Romney campaign announced that it had raised $10.25 million "in connection with today's call day fundraiser in Nevada."[24] This was hailed in the media as "an impressive one day total."[25][26] Thereafter, however, the Los Angeles Times reported that "the amount actually represented pledges gathered earlier and tallied that day, not just funds actually taken in by the campaign."[27] Later, it was discovered that Romney had actually raised $2.403 million on May 16, about a quarter of the claimed amount.[28][29]

For the entire second quarter, the campaign expected to raise only about $20 million, less than the $44 million raised in that period in 2007 but still more than any of the other Republican candidates.[27] Romney's campaign raised $18.5 million by the end of June, $14 million more than Ron Paul, who came 2nd in funding amongst Republican candidates.[30]

Endorsements

Advertising

In his previous campaign, Romney had begun television advertising in March 2007. In the 2012 cycle, however, his first advertisement did not air until November 2011. The 60-second spot, broadcast in New Hampshire, was widely criticized for using a quotation from Obama out of context. It included a clip of Obama apparently saying, "If we keep talking about the economy, we're going to lose." It did not disclose that Obama, speaking in the 2008 campaign, had been quoting an email from an aide to his opponent, John McCain, which concerned McCain's campaign strategy, not Obama's.[198] The Romney campaign defended the ad. According to The Boston Globe, "Romney aides even said they were proud of the reaction and suggested that the ad was deliberately misleading to garner attention."[199]

The ad also criticized Obama for "record foreclosures", although Romney himself had said that the foreclosure process should "run its course and hit the bottom."[200] WMUR-TV, which aired a story about the out-of-context quotation, stated that it was nevertheless required by law to accept the ad.[201] The controversial ad was widely reported far beyond the airings paid for by the Romney campaign.[202]

Caucus and primary results

Iowa Republican caucus results by county. Orange indicates counties won by Romney.

Iowa caucuses

Initially, Romney was declared the winner of the 2012 Iowa Republican caucuses, surpassing rival candidate Rick Santorum by eight votes.[203] Upon official vote count, Santorum was found to have obtained thirty-four more votes than Romney. However because ballots were missing from eight of Iowa's 1,774 precincts, the Iowa Republican Party did not declare a single winner. Former Iowa Republican Chairman Richard Schwarm stated, "I think people realize it's a tie."[204] The day final results were announced, "Govovernor Romney called Senator Santorum to congratulate him on the Iowa results," said Romney spokeswoman Andrea Saul.[205]

New Hampshire primary

The weekend ahead of the New Hampshire primary on January 10, Romney participated in two debates, which Reuters said Romney "weathered well." Newt Gingrich attacked Romney with allegations that he had destroyed companies and fired workers while working for Bain Capital.[206] Romney won the New Hampshire primary with 39.3 percent of the vote.[207][208]

South Carolina primary

The South Carolina Republican primary was scheduled for Saturday, January 21, 2012. Several polls showed Romney having a slight lead over Gingrich in South Carolina.[209] Gingrich continued to criticize Romney for causing job losses, Rick Perry referred to Romney's role at Bain Capital as 'vulture capitalism', and Sarah Palin stated that Romney needed to prove that Bain actually created 100,000 jobs as Romney has claimed.[210][211] Allegations of animal cruelty resurfaced regarding a 1983 family vacation where Romney transported his dog Seamus in a carrier atop his automobile for twelve hours.[212] During debates in Myrtle Beach and Charleston, Romney was challenged about not releasing his income tax returns.[213] Romney came in second place in the 2012 South Carolina primary with 28% of the vote, behind Newt Gingrich with 40% of the vote, but ahead of Rick Santorum (17%) and Ron Paul (13%).[214]

Florida primary

The Florida Presidential primary is scheduled for Tuesday, January 31.[215] Polls taken since the South Carolina primary show Romney in second place behind Newt Gingrich.[216] However, approximately 200,000 Floridians have already voted through absentee ballots or early voting, and it is believed that the early voting favors Romney who aggressively campaigned in Florida in early January.[217] There will be two Republican Presidential debates in Florida -- one hosted by NBC on Monday, January 23, and one sponsored by CNN on Thursday, January 26.[218]

See also

References

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