Besturn

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Besturn 奔腾
Division
IndustryAutomotive
Founded2006; 12 years ago (2006)
Headquarters,
Area served
mainland China
ProductsAutomobiles
ParentFAW Car Company
Websitefaw-benteng.com/ (in Chinese)

Besturn (Chinese: 一汽奔腾; pinyin: Yīqì Bēnténg) is an automotive marque owned by the Chinese automaker FAW Group.[1]

With products based on older Mazda sedans, Besturn targets upper middle-class Chinese consumers.[2] FAW, Besturn's owner, also manufactures the Chinese market version of the car many Besturn products are based on, the Mazda 6,[3] and Besturn models were initially produced in FAW's Mazda factories.[4]

History[edit]

Besturn began to sell its vehicles in the Russian market in 2012 with the B50 as the first model sold,[5][6] which debuted at the 2012 Moscow International Automobile Salon.[7] It had talks to have a joint venture with Avtotor to have the Besturn X80 manufactured in Russia in 2015.[8] The Besturn X80 started manufacture in Russia in April 2017 and FAW mentions that it would sell at least two to three more models by 2018.[9]

Models[edit]

The Besturn B50 made its debut in 2009. The Besturn B70 made its debut in 2006.[10] It is based on an older Mazda 6[3] and uses the Ford CD3 platform.[11] The Besturn B50 was released in 2009[11] and is also derived from a Mazda 6.[3] As of 2011, future models include the Mazda 6-derived B90.[3]

Sales[edit]

The 134,500 units sold in 2010 constituted a substantial increase over the 70,000 of the prior year.[12] Brand popularity for Besturn may have dipped between 2011-2012.[13]

Relationship with Hongqi[edit]

The products of another FAW brand, Hongqi, may be easily confused with Besturn cars. Until 2011, the two brands shared badging,[14] and in 2008, due to flagging sales, Hongqi showrooms were merged those of Besturn.[15] It was thought that giving the Hongqi brand more sales outlets would increase sales.[16]

References[edit]

  1. ^ Besturn B90 Sedan spotted out testing chinacartimes.com, October 27, 2010
  2. ^ Besturn Does China's FAW Car Co. A Good Turn forbes.com. 07.11.08, 5:29 AM ET
  3. ^ a b c d Besturn B90 to launch this year to be Mazda6 based Archived June 22, 2011, at the Wayback Machine. chinacartimes.com, March 24, 2011
  4. ^ Mazda and Besturn to stop sharing production line Archived March 23, 2012, at the Wayback Machine. By Helen Zhang. gasgoo.com, June 22, 2010
  5. ^ http://wardsauto.com/industry/chinese-auto-maker-faw-launches-car-sales-russia
  6. ^ "FAW-Besturn B50 is a Toyota in Russia - CarNewsChina.com". 22 February 2013.
  7. ^ "FAW will present a new sedan Besturn B50 in Moscow motor show". eng.autostat.ru.
  8. ^ "FAW to have 32 distributors in Russia - Xinhua - English.news.cn". news.xinhuanet.com.
  9. ^ "FAW has started manufacturing new models in Russia". 6 March 2017.
  10. ^ FAW Launches Besturn C301 Performance Luxury Sedan Archived September 28, 2009, at the Wayback Machine. Xiao Li and Wei Xin. FAW Official Site, Sep 13, 2006
  11. ^ a b About Besturn Archived March 24, 2012, at the Wayback Machine. FAW Car Company Official Site
  12. ^ "CHINA'S FIRST AUTOMOBILE WORKS POSTS 31.6% RISE IN 2010 SALES". Asia Pulse. Rhodes. Jan 19, 2011.
  13. ^ "VW investigates whether Chinese partner copied its patents". Want China Times. China Times News Group. 2012-07-31. Archived from the original on 28 July 2014. Retrieved 26 July 2014.
  14. ^ For shared badging, see FAW to give B50 a new grill and logo for 2011? chinacartimes.com, December 28, 2010
  15. ^ AW Car to merge Hongqi, Besturn sales networks gasgoo.com, July 30, 2008
  16. ^ FAW mulls merging Besturn, Xiali sales networks By George Gao. gasgoo.com, October 27, 2008

External links[edit]