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Cinema One

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Cinema One
CountryPhilippines
HeadquartersABS-CBN Broadcasting Center, Diliman, Quezon City
Programming
Language(s)Filipino
English
Ownership
OwnerABS-CBN Cable Channels
(ABS-CBN Corporation)

Cinema One (also called C1 and stylized as C1NEMAONE) is an international pay television network targeted to Filipino audience. It is available globally in direct-to-home satellite, cable, IPTV, online video streaming, video on demand, and other over-the-top content platforms (often bundled with The Filipino Channel). It is owned and operated by ABS-CBN Cable Channels, a subsidiary of the media conglomerate ABS-CBN Corporation. The programming of the network includes a line-up of mainstream and independent local and foreign films, film related programming, and original made for television films.

History

The channel started on June 12, 1994 when i-Channel merged with Classic 21 to form Sky 1, which was launched with morning schedules containing public affairs, business and mostly Filipino movies. Seeing audience growth in the movies being shown, in 1998, Sky 1 became Pinoy Blockbuster Channel wherein programming was reformatted to show series of movies produced by local productions. Supported by its large and growing avid viewers, on May 20, 2001, Pinoy Blockbuster Channel became Cinema One, this time showing not only local movies but foreign films as well.

On May 20, 2001, Cinema One was launched as a 24-hour movie channel targeted to the Filipino audience. Its film inventory covers all genres from romance, drama, comedy, action, horror and fantasy films produced by the country’s top movie outfits. Original programs such as Inside The Cinema with Boy Abunda and the weekly Cinemanews were also produced to cater movie lover audiences.

Cinema One logo used from 2009 to April 16, 2013.

Cinema One immediately grew popularity and eventually gained acceptance. For the past 10 years, it has stayed in the top spot as the most watched cable channel in the country dominating all other foreign and local cable channels.[1] Cinema One carried popular and award-winning films from Star Cinema, Regal Entertainment, Viva Films, Seiko Films, RVQ, FPJ, LVN and from the library of ABS-CBN Film Archives. In 2005, the channel ventured into original digital movie productions under its annual Cinema One Originals project to showcase the talents and diverse voices of the local independent cinema. Cinema One Originals has produced award-winning titles such as Jerrold Tarog's Confessional (2007), Huling Balyan ng Buhi, Rome & Juliet, Tambolista (2007), Adolfo Alix, Jr.'s Mater Dolorosa (2012), Yanggaw, Sa North Diversion Road (2005), Imburnal (2008), Dose, Altar, Auraeus Solito's Baybayin (2012), and Antoinette Jadaone's That Thing Called Tadhana (2014) among others.

In May 2004, as part of ABS-CBN’s global marketing strategy, Cinema One was launched globally to reach out and give quality entertainment to the Filipino communities in North America, the Middle East, Europe, and Asia-Pacific. The new face of Cinema One with the tagline, “Ang Buhay Natin, Parang Sine” ("Our Life Is Like the Movies"), reinforces its affinity with the movie-loving audience who tune in to experience larger than life entertainment on the small screen.

In August 2011, the new logo with rainbow chrome became the new logo for the new network. On April 17, 2013, Cinema One launched a new redesigned logo as C1 along with a new graphic package.

On June 4, 2014, as part of their 20th year anniversary, Cinema One launch a music video entitled "Laging Kasama" ("Always Your Acquaintance"), sung by Toni Gonzaga and Piolo Pascual.

Single/Single, the first original television series of Cinema One together with The Philippine Star, premiered on August 29, 2015 starring Matteo Guidicelli and Shaina Magdayao. The series explores the life of bachelors in today's modern and complicated world.

Cinema One Premium HD

Cinema One Premium HD was a short-lived premium channel which showed local films in full high-definition.

References

  1. ^ "Cinema One is undisputed number one cable channel in first quarter of 2015". LopezLink. April 13, 2015.