|Founded||January 1992 (as Hainan Mazda Motor Co., Ltd.)|
|Headquarters||Haikou, Hainan, China|
|Revenue||11.21 billion yuan (US$1.77 billion)|
|590 million yuan (US$93.22 million)|
|Owner||FAW Group (49%)
Hainan Automobile Group (49%)
Hainan provincial government (2%)
FAW Haima Automobile Co., Ltd., trading as Haima, is a Chinese automotive manufacturing company based in Haikou, Hainan and a subsidiary of FAW Group. Its principal activity is the design, development, production and sale of passenger cars and minivans sold under the Haima marque.
Haima was founded in 1992 as a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China. In 2006 Mazda's share of the venture was acquired by FAW Group, although many Haima models still incorporate Mazda technology.
As of 2012 Haima had an annual production capacity of approximately 400,000 vehicles. A total of 157,242 Haima passenger cars were sold in China in 2013, making it the 28th largest-selling car brand in the country in that year (and the 12th largest-selling Chinese brand).
The name "Haima" is a contraction of "Hainan Mazda".
The company was founded in January 1992 as Hainan Mazda Motor, a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China. The joint venture arrangement lasted until 2006, when Mazda's share of Hainan Mazda was acquired by FAW Group, and the company became a subsidiary of FAW. While Haima retained the right to make and sell older Mazda models as well as use Mazda technology to underpin self-designed products, it was prohibited from using the Mazda marque. This doesn't necessarily mean Haima has completely severed ties to its erstwhile partner, as technology transfers may continue.
In August 2008 Haima began construction of a third assembly plant in Hainan, with a capacity to build of 100,000 units per year. Its other two plants are likely located in Haikou, Hainan, and the city of Zhengzhou; both have production capacities of 150,000 whole vehicles per year.
In April 2009 Reuters reported that the company's partnership with Mazda, by then ended, had been established "to receive technological help" and that Haima was selling a car that seemed similar one of Mazda's offerings without consent.
Announced in December 2016 that Haima to build a manufacturing plant in Bulgaria starting 2018. It will be the second Chinese company to build a factory in Europe following those of Litex Motors, the official distributor of Great Wall Motor.
- Haima - Zhengzhou :
- Haima 1 "Prince" (1.0 litre)
- Haima 1 "Aishang" (1.0 litre)
- Haima Fstar minivan
- Haima - Hainan :
- Haima 2 hatchback (1.3 and 1.5 litre)
- Haima M3 sedan (1.5 litre)
- Haima Happin sedan (1.3 litre)
- Haima 3 hatchback (1.6 litre)
- Haima 3 sedan (1.6 litre)
- Haima Family / Family VS sedan / hatchback(1.6 litre)
- Haima M5 sedan (1.5 and 1.6 litre)
- Haima M8 sedan (1.8 and 2.0 litre)
- Haima Freema minivan (1.6 and 1.8 litre)
- Haima S5 SUV (1.6 litre)
- Haima 7 SUV (2.0 litre)
- Haima S7 SUV (2.0 litre)
Vehicles formerly produced by Haima include:
- Mazda 929
- Mazda 6450MPV minivan
- Mazda 6440 minivan
- Haima 6470 station wagon (a rebadged Mazda Luce)
- Haima CA7130 sedan (a rebadged Mazda 323)
- Haima CA6430M hatchback
|Calendar year||Total sales|
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- "Haima ZM2, a new look and possibly new direction for Haima?". Chinacartimes.com. April 5, 2012. Retrieved September 17, 2012.
- Amanda Zheng (9 November 2010). "FAW Haima assembly plant in Russia goes into operation". Gasgoo. Retrieved 15 September 2012.
- "FAW Haima Auto starts building third plant". China4Auto. 19 August 2008. Retrieved 15 September 2012.
- Klamann, Edmund (September 3, 2008). "China automaker Haima plans to triple car capacity". Thompson Reuters. reuters.com. Retrieved September 17, 2012.
- Chang-Ran Kim and Michael Wei (April 21, 2009). "Foreign car execs see mixed threat from China brands". Thompson Reuters. reuters.com. Retrieved September 17, 2012.
- "Chinese Brands". China Auto Web. Retrieved 16 March 2013.
- "Haima Receives New Mid Size Sedan". Chinacartimes.com. April 26, 2012. Retrieved September 17, 2012.
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- "Team：Haima Family". China Touring Car Championship. Retrieved 16 March 2013.
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