Juicy Juice: Difference between revisions
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== Advertising == |
== Advertising == |
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In 2009, Nestlé tested an innovative online ad that included moderated Twitter comments.<ref>Phoenix, Claire. [http://www.foodbev.com/article/nestle-uses-live-tweets-in-ad-campaign "Nestlé uses live ‘tweets’ in ad campaign"], FoodBev.com, 19 June 2009.</ref> |
In 2009, Nestlé tested an innovative online ad that included moderated Twitter comments.<ref>Phoenix, Claire. [http://www.foodbev.com/article/nestle-uses-live-tweets-in-ad-campaign "Nestlé uses live ‘tweets’ in ad campaign"], FoodBev.com, 19 June 2009.</ref> |
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==Arthur on the Juicy Juice boxes== |
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In the 1990s, Arthur from the hit PBS Kids show used to be on all the Juicy Juice boxes, but not anymore. |
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==References== |
==References== |
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Revision as of 01:33, 24 September 2013
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Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States by Nestlé using the slogan "The very best juice for the very best kids."[1] Prior to March 2006, it was known as Libby's Juicy Juice and was formerly owned by the Libby's Canned Food Company. Juicy Juice was first invented in the 1960s by David Skolnick, President of the Fruitcrest Corporation, of Brooklyn, NY.[2]It is now labeled under the Nestlé parent brand. The headquarters[3] of Juicy Juice in the United States is located in Glendale, California, a suburb in the greater Los Angeles area.
Manufacture
Juicy Juice is manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestlé and Ocean Spray.[4]
Advertising
In 2009, Nestlé tested an innovative online ad that included moderated Twitter comments.[5]
Arthur on the Juicy Juice boxes
In the 1990s, Arthur from the hit PBS Kids show used to be on all the Juicy Juice boxes, but not anymore.
References
- ^ Juicy Juice Channel on YouTube As of May 29, 2010 the channel prominently featured the slogan.
- ^ http://www.nytimes.com/1999/01/14/classified/paid-notice-deaths-skolnick-david.html
- ^ Locations of Nestlé USA
- ^ "Ocean Spray, Nestlé make juice deal". Milwaukee Journal Sentinel. 26 January 2002. Retrieved 28 July 2012.
- ^ Phoenix, Claire. "Nestlé uses live ‘tweets’ in ad campaign", FoodBev.com, 19 June 2009.
External links
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